North America Yoga & Meditation Product Market Outlook for 2024 to 2034
The North America yoga & meditation product market size is projected to surpass a valuation of US$ 39,755.4 million by 2034. The demand for yoga & meditation products is likely to rise at a CAGR of 7.5% through 2034, with a current valuation of US$ 19,292.2 million in 2024.
Attribute
Details
North America Yoga & Meditation Product Market Size (2023)
US$ 17,879.6 million
Estimated North America Yoga & Meditation Product Market Size (2024)
US$ 19,292.2 million
Projected North America Yoga & Meditation Product Market Size (2034)
US$ 39,755.4 million
Value-based CAGR (2024 to 2034)
7.5%
Key Market Dynamics
Popularity of Fitness Activities Grows in Tandem with Technological Advancements
Yoga and meditation have transitioned from niche practices to mainstream fitness activities, captivating a diverse demographic. Factors contributing to this rise include the growing awareness of mental health benefits, stress reduction, and holistic wellness. Additionally, the accessibility of various yoga styles and meditation techniques tailored to individual preferences has attracted a wider audience.
The incorporation of technologies has made these activities more accessible, with various apps, online classes, and virtual communities fostering engagement and learning. For instance, a 2022 survey by the European Yoga Association found that 77% of Europeans had practiced yoga at least once, and 22% practiced it regularly.
Demand for Wearables Aligning with the Holistic Wellness Trends
Innovations in wearable technology have introduced sensors capable of measuring stress levels through various physiological markers like heart rate variability, skin conductance, and even brainwave activity. These wearables offer real-time data feedback, guiding users through personalized meditation sessions and relaxation techniques.
Such devices track physical activity and emphasize mental health, encouraging mindfulness practices, and contributing significantly to the holistic wellness movement in these markets. For example, Oura Ring is a smart ring that tracks sleep, activity, and heart rate. It can also be used to measure stress levels and track meditation progress.
Pairing with Other Wellness Practices Gaining Market Traction
Yoga and meditation can be paired with other wellness practices, including exercise, healthy eating, and adequate sleep to develop a more all-encompassing and successful approach to well-being. For instance, yoga studios and meditation centers might provide sessions incorporating meditation, yoga, and instruction on nutrition or cookery. They might also provide yoga and meditation lessons mixed with other forms of exercise, including barre or Pilates.
Yoga studios and meditation centers can provide clients with a more comprehensive and successful approach to well-being by integrating yoga and meditation with other wellness practices. This can support their business growth by bringing in and keeping more customers.
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Historical Performance of North America Yoga & Meditation Product Market Vs. Forecast Outlook
Attributes
Details
Historical North America Yoga & Meditation Product Market Size (2023)
US$ 840.0 million
HCAGR (2019 to 2023)
6.8%
The market for yoga and meditation products in North America expanded at a CAGR of 6.8% from 2019 to 2023. As the consumer interest in yoga and meditation grows, so does the demand for items related to these practices. This is partially due to the increase of yoga and meditation studios and programs as well as the growing public awareness of these practices' health advantages.
The market is developing due to the increasing demand for virtual yoga and meditation sessions. Enrolling in online yoga and meditation classes is a practical and cost-effective approach for people to practice these techniques. Today, people can more easily begin practicing yoga and meditation and carry on with their daily routine as a consequence.
The North America yoga & meditation product market size is expected to keep expanding at a CAGR of 7.5%, according to predictions for 2024 to 2034. The growing trend of incorporating mindfulness practices into corporate wellness programs is expected to boost the market's potential further as companies recognize the benefits of promoting employee well-being. Wellness tourism is growing in popularity as more individuals search for travel options that improve their physical and emotional well-being. It is anticipated that the rising popularity of yoga and meditation retreats as a kind of wellness tourism would drive up demand for yoga and meditation goods.
Comparative View of Adjacent North America Yoga & Meditation Product Market
This section compares the yoga & meditation market and the yoga & pilates mats market. The value of health and well-being is becoming more widely recognized, and yoga and meditation are frequently cited as beneficial activities for both mental and physical health.
Products linked to yoga and meditation are in greater demand as consumer’ awareness of their health increases. Technology is being incorporated into yoga and meditation goods, such as wearables, smart mats, and applications that improve the practice overall and offer real-time performance and progress feedback. Yoga mats, clothes, and accessories are being made using eco-friendly materials, placing a greater focus on sustainability. Companies are providing sustainable solutions in response to consumers' growing environmental consciousness.
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Country-wise Insights
Countries
CAGR (2024 to 2034)
Canada
12.3%
United States
7.9%
Millennials are the Key Demographics Stimulating Product Demand in the United States
The yoga & meditation product market in the United States is expected to thrive at a CAGR of 7.9% through 2034. A multitude of factors supporting the concepts of holistic health and efficient stress management are driving the market's growth for products related to yoga and meditation. Millennials understand the symbiotic link between physical and mental health, which is unsurprising given their reputation for favoring holistic well-being. This group shares the consensus that yoga and meditation are effective ways to reduce stress and anxiety and promote overall well-being. Interestingly, findings from a 2023 poll by the Meditation Apps Guide show that 63% of users utilize wearable devices to track their meditation sessions, highlighting the convergence of modern technology and mindfulness initiatives in this ever-evolving sector.
Demand for Personalized and Specialized Fitness Programs Nurturing Market Growth in Canada
The yoga & meditation product market in Canada is projected to flourish at a CAGR of 12.3% through 2034. New trends are emerging at a steady rate in the fitness industry as it continues to evolve rapidly. This dynamic transition has resulted in a growing need for specialty fitness programs like HIIT, CrossFit, yoga, and Pilates that cater to particular interests.
Several Canadians are realizing that a one-size-fits-all approach to exercise is inadequate. Acknowledging the uniqueness of individuals’ needs, desires, and objectives, there is a growing demand for customized fitness programs. As a result, there is a rising demand for personal trainers in Canada as people seek individualized advice and a customized experience to help them reach their fitness goals.
Category-wise Insights
Wearables Account for the Leading Share of the North America Market
Top Product Type
Wearables
Value Share (2024)
74.5%
The wearables segment includes smart sleep masks, meditation headbands & earplugs, fitness trackers, and clothing & accessories. These products have a high demand in the North American yoga and meditation product market, as they are considered the primary essentials for various fitness activities, including yoga. Among these, the clothing and accessories segment dominates the overall wearables market due to the availability of multiple styles and designs that attract a large number of consumers. Furthermore, a rise in the athleisure clothing trend is also driving the North American yoga and meditation product market.
Higher Adoption of Yoga & Mediation Products in Residential Sector
Top End-use Sector
Residential
Value Share (2024)
46.8%
Yoga & meditation has been gaining popularity in recent years. Hectic work schedules and rising stress among the population are creating an increased demand for simple and convenient wellness solutions. Yoga & meditation is one of the trending forms for wellness and fitness due to the minimalistic nature of these forms. Yoga and meditation have limited requirements and can be performed in simple settings such as homes, as they do not need any installations or setups. Yoga and meditation products are extensively used in residential settings as people desire to save time and opt for home workouts.
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Competitive Landscape in the North America Yoga & Meditation Product Market
The North America yoga and meditation product market is dynamic and constantly changing, with a competitive landscape. Prominent players are expanding their digital footprints using inventive applications and web-based channels. Specializing in their offerings, niche studios and teachers with specialized interests in yoga and meditation are becoming more popular. In an effort to capitalize on the workplace wellness movement, corporate wellness providers are expanding the range of services they offer.
Producing eco-friendly yoga gear, producers are carving out a market for themselves. This dynamic ecosystem eventually benefits customers looking for a wide range of yoga and meditation products catering to their interests and needs by encouraging healthy competition, boosting innovation, and improving accessibility.
Recent Developments in the North America Yoga & Meditation Product Market
In September 2023, Yoga Anytime partnered with Oura Ring, a wearable device that tracks sleep and activity. This partnership allows Yoga Anytime users to get personalized recommendations for yoga classes based on their Oura Ring data.
In September 2023, Cult.fit announced the introduction of Evolve Yoga, a new transformative yoga format with an evidence-based approach to improve flexibility and mobility. This expansion solidifies Cult.fit's position as the chief and most comprehensive fitness brand in India, joining Dance Fitness, Strength & Conditioning, Boxing, Burn, and HRX.
In June 2023, Amazon India announced the launch of a Yoga store on Amazon.in to commemorate and support the Government of India's mission to promote ‘Healthy and Fit India.’ This store offers an unparalleled assortment of yoga supplies from Indian vendors.
In July 2022, Nike launched the Nike Yoga Training Mat, a new yoga mat designed to provide optimal grip and support. The company also launched the Nike Yoga Dri-FIT Luxe High-Rise 2-in-1 Shorts, a new pair of yoga shorts designed to be comfortable and stylish.
Scope of North America Yoga & Meditation Product Market Report
Attribute
Details
Forecast Period
2024 to 2034
Historical Data Available for
2019 to 2023
Market Analysis
US$ million for value
Key Countries Covered
United States
Canada
Key Segments Covered
Product Type
End User
Sales Channel
Key Companies Profiled
Core Power Yoga
Equinox
Gold's Gym
Lifetime Fitness
SoulCycle
YMCA
Obé Fitness
Peloton Digital
POPSUGAR Fitness
Yoga Anytime
YogaGlo
Alo Moves
Gaia
Down Dog
Virgin Pulse
Grokker
Lululemon Athletica
Nike
Adidas
Under Armour
New Balance
Columbia Sportswear
Others (as requested)
Report Coverage
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing
Available upon Request
North America Yoga & Meditation Product Market Segmentation
By Product Type:
Wearables
Smart Sleep Masks
Meditation Headbands & Earplugs
Fitness Trackers
Clothing & Accessories
Devices
Meditation Cushions and Benches
Weighted blankets
Yoga Mats & Other Props
Other Devices
By End-use Sector:
Residential
Schools & Corporate Industry
Infotainment
Other End User
By Sales Channel:
Direct Sales
Modern Trade
Departmental Stores
Specialty Stores
Independent Small Stores
Online Retailers
Others
Frequently Asked Questions
How Big is the North America Yoga & Meditation Product Market?
The North America yoga & meditation product market is valued at US$ 19,292.2 million in 2024.
At What Rate is the North America Yoga & Meditation Product Market Expected to Grow During the Forecast Period?
The North America yoga and meditation product market is expected to thrive at a CAGR of 7.5% from 2024 to 2034.
Who are the Leading Players in the North America Yoga & Meditation Product Market?
Some of the leading market players are Core Power Yoga, Nike, Adidas, Under Armour, and New Balance.
What was the Historical CAGR of the North America Yoga & Meditation Product Market?
The North America yoga & meditation product market developed at a CAGR of 6.8% from 2019 to 2023.
Which is the Leading End-use Sector in the North America Yoga & Meditation Product Market?
The demand for yoga & meditation products is highly driven by the residential sector.
Table of Content
1. Executive Summary
1.1. Market Outlook
1.2. Summary of Key Findings
1.3. Summary of Key statistics
1.4. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Taxonomy
2.2. Market Definition
3. Market Trends & Dynamics
3.1. Key Trends Impacting the Market
3.1.1. Increased Self-awareness & Emotional Recognition.
3.1.2. Popularity of Fitness Activities
3.1.3. Rise of Online and Digital Training
3.1.4. Corporate Wellness Initiatives
3.1.5. Personalized and Specialized Fitness Programs
3.1.6. Others
3.2. Trainer Analysis (% of demand)
3.2.1. Average Spending on education/courses
3.2.2. Most preferred course/certification/training
3.2.3. Average Earning by Trainers
3.2.4. Others (during the course of study)
4. Market Demand Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Value (US$ Million) Analysis, 2019 to 2023
4.2. Current and Future Market Value Projections, 2024 to 2034
4.3. Y-o-Y Growth Trend Analysis
5. Market - Pricing Analysis
5.1. Regional Pricing Analysis By Product Type
5.2. Pricing Break-up
5.2.1. Manufacturer Level Pricing
5.2.2. Distributor Level Pricing
5.3. Regional Average Pricing Analysis Benchmark
6. Market Demand (in Value or Size in US$ Million) Analysis 2019 to 2023 and Forecast, 2024 to 2034
6.1. Historical Market Value (US$ Million) Analysis, 2019 to 2023
6.2. Current and Future Market Value (US$ Million) Projections, 2024 to 2034
6.2.1. Y-o-Y Growth Trend Analysis
6.2.2. Absolute $ Opportunity Analysis
7. Market Background
7.1. Fitness Industry
7.2. Recent changes in the fitness industry & choices
7.3. Fitness Trainer and Personal Trainer Course in
7.4. Macro-Economic Factors
7.5. Forecast Factors - Relevance & Impact
7.6. Market Dynamics
7.6.1. Drivers
7.6.2. Restraints
7.6.3. Opportunity Analysis
7.7. PESTLE Analysis of Products Market
7.8. Porter’s Five Force Analysis
8. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Million) Analysis By Product Type, 2019 to 2023
8.3. Current and Future Market Size (US$ Million) and Value (US$ Million) Analysis and Forecast By Product Type, 2024 to 2034
8.3.1. Wearables
8.3.1.1. Smart Sleep Masks
8.3.1.2. Meditation Headbands & Earplugs
8.3.1.3. Fitness Trackers
8.3.1.4. Clothing & Accessories
8.3.2. Devices
8.3.2.1. Meditation Cushions and Benches
8.3.2.2. Weighted blankets
8.3.2.3. Yoga Mats & Other Props
8.3.2.4. Other Devices
8.4. Market Attractiveness Analysis By Product Type
9. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End User
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Million) Analysis By End User, 2019 to 2023
9.3. Current and Future Market Size (US$ Million) and Value (US$ Million) Analysis and Forecast By End User, 2024 to 2034
9.3.1. Residential
9.3.2. Schools & Corporate Industry
9.3.3. Infotainment
9.3.4. Other End User
9.4. Market Attractiveness Analysis By End User
10. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) Analysis By Sales Channel, 2019 to 2023
10.3. Current and Future Market Size (US$ Million) and Value (US$ Million) Analysis and Forecast By Sales Channel, 2024 to 2034
10.3.1. Direct Sales
10.3.2. Modern Trade
10.3.3. Departmental Stores
10.3.4. Specialty Stores
10.3.5. Independent Small Stores
10.3.6. Online Retailers
10.3.7. Other Sales Channel
10.4. Market Attractiveness Analysis By Sales Channel
11. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Country
11.1. Introduction
11.2. Historical Market Size (US$ Million) Analysis By Country, 2019 to 2023
11.3. Current Market Size (US$ Million) Analysis and Forecast By Country, 2024 to 2034
11.3.1. United States
11.3.2. Canada
11.3.3. Mexico
11.4. Market Attractiveness Analysis By Country
12. United States Products Market Analysis 2019 to 2023 and Forecast 2024 to 2034
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
12.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
12.4.1. By Product Type
12.4.2. By End User
12.4.3. By Sales Channel
12.5. Market Attractiveness Analysis
12.5.1. By Product Type
12.5.2. By End User
12.5.3. By Sales Channel
12.6. Key Market Participants - Intensity Mapping
13. Canada Products Market Analysis 2019 to 2023 and Forecast 2024 to 2034
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
13.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
13.4.1. By Product Type
13.4.2. By End User
13.4.3. By Sales Channel
13.5. Market Attractiveness Analysis
13.5.1. By Product Type
13.5.2. By End User
13.5.3. By Sales Channel
13.6. Key Market Participants - Intensity Mapping
14. Mexico Products Market Analysis 2019 to 2023 and Forecast 2024 to 2034
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
14.4. Market Size (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
14.4.1. By Product Type
14.4.2. By End User
14.4.3. By Sales Channel
14.5. Market Attractiveness Analysis
14.5.1. By Product Type
14.5.2. By End User
14.5.3. By Sales Channel
14.6. Key Market Participants - Intensity Mapping
15. Market Structure Analysis
15.1. Market Analysis by Tier of Companies (Products Market)
15.2. Market Concentration
15.3. Market Share Analysis of Top Players
15.4. Market Presence Analysis
15.4.1. By Regional footprint of Players
15.4.2. Product footprint by Players
15.4.3. Channel Footprint by Players
16. Competition Analysis
16.1. Competition Dashboard
16.2. Pricing Analysis by Competition
16.3. Competition Benchmarking
16.4. Competition Deep Dive (Stakeholders Inclusive of Yoga Studios & Centers, Wellness Retreats & Resorts, Online Platforms)
16.4.1. CorePower Yoga
16.4.1.1. Overview
16.4.1.2. Service Offerings
16.4.1.3. Strategy Overview
16.4.1.4. Key Development
16.4.2. Equinox
16.4.3. Gold's Gym
16.4.4. Lifetime Fitness
16.4.5. SoulCycle
16.4.6. YMCA
16.4.7. Obé Fitness
16.4.8. Peloton Digital
16.4.9. POPSUGAR Fitness
16.4.10. Yoga Anytime
16.4.11. YogaGlo
16.4.12. Alo Moves
16.4.13. Gaia
16.4.14. Down Dog
16.4.15. Virgin Pulse
16.4.16. Grokker
16.4.17. Lululemon Athletica
16.4.18. Nike
16.4.19. Adidas
16.4.20. Under Armour
16.4.21. New Balance
16.4.22. Columbia Sportswear
16.4.23. Other Players (As per requirement)
17. Assumptions and Acronyms Used18. Research Methodology
