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Cupuacu Butter Market Outlook from 2024 to 2034

The cupuacu butter market size is anticipated to reach USD 44.7 million in 2024. The industry is projected to witness a CAGR of 6.2% in the ten-year time frame, with total value reaching USD 81.4 million by 2034.

Cupuacu butter, also referred to as theobroma grandiflorum seed butter, is popularly used in the creation of sweets and ice creams. Chocolates are also made from cupuacu, famously called 'cupulate'. Cupuacu butter is softer, thus offering convenience and benefits more than what cocoa butter promises.

Cupuacu butter is finding multiple applications in the personal care industry, making it a prominent user. Due to the high water absorption and moisture retention capacity, the butter is widely used in hair and skin products. This butter revives the natural elasticity and humidity upon its application.

Cupuacu butter is used for damaged and frizzy hair, dry and curly hair, damaged skin, skin disorders, and a variety of hair and skin products. Such wide-use cases are projected to appreciate the market’s fortune over the next decade.

Consumers are showing a developing interest in natural and clean ingredients. The inclusion of these ingredients is thus impacting the purchasing decisions of potential customers. As a result, players are adding plant-based ingredients like cupucau butter in skincare and cosmetics.

The healthcare sector is also recognizing the benefits of cupuacu butter. Doctors are prescribing the product for stimulating healing processes and curing dermatitis skin disorders. This will likely create new growth avenues for manufacturers during the assessment period.

Phytosterols present in cupuacu butter induce an anti-inflammatory action in the skin by operating as free radical scavengers. Cupuacu butter also has antioxidant properties, essential fatty acids, and large quantities of phosphorus, which promote skin and hair health. High adoption of this butter in pharmaceutical formulations is set to boost sales growth.

Attributes Description
Estimated Global Cupuacu Butter Market Size (2024E) USD 44.7 million
Projected Global Cupuacu Butter Market Value (2034F) USD 81.4 million
Value-based CAGR (2024 to 2034) 6.2%

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Key Industry Highlights

Proliferation of Social Media Promoting Benefits of Cupuacu Butter

Health and wellness trends are creating a heightened demand for herbal cosmetic products. Thanks to social media and various digital platforms, people are consuming knowledge at a fast speed, which is influencing consumer preferences.

The digital platforms also promote herbal cosmetic products, highlighting their ample benefits. Players in the cupuacu butter market are projected to exert their focus on marketing and branding to boost their sales.

Surging Vegan Population Creating Demand for Bioactive Ingredients

The worldwide vegan population is rapidly increasing. Additionally, modern consumers are also showing concerns about the functional properties of ingredients in food and cosmetic products. This is fueling the demand for bioactive ingredients like cupuacu butter.

In the food and beverage sector, this butter is predicted to be used for its distinct phytochemical called theophylline, small traces of caffeine, and theograndin. As it contains a low content of caffeine, cupuacu is slowly gaining traction as an ideal substitute for chocolate.

Clinical Trials and Studies Exhibit the Efficacy of Cupuacu Butter in Skin Care Regimen

Cupuacu butter, apart from its use in regulating water balance, also helps control the activities of the lipid layer inside the skin. It is widely used in cosmetic products. In recent years, the newer skin care solutions available across hospitals, home health, and long-term care facilities have been incorporating this distinct ingredient.

In the latest study conducted in a 127-bed long-term care unit, outcomes for an advanced skin care regimen using cupuacu moisturizer, butter cleanser, and protectant were optimistic. Results showed an 86% reduction in xerosis, a 45% decline in physician-prescribed treatment for denuded skin, and a 55% decrease in skin tears. Such results are promising for cupuacu butter’s future in the skin care field.

2019 to 2023 Global Cupuacu Butter Sales Analysis Compared to Demand Forecast from 2024 to 2034

The global cupuacu butter market size was valued at USD 41.9 million in 2023. During the historical period, the industry registered a CAGR of 7.5%. From 2024 to 2034, the market is forecast to expand at a 6.2% CAGR. The slight variation in growth expectations is arising due to the increasing use of shea butter and mango, apart from other factors.

The sector is flourishing on the back of growing research and development activities to create an evidence body for the benefits of theobroma grandiflorum seed butter for hair and skin. With wide research studies supporting its use across end-use industries, demand for the product is set to rise.

Other factors influencing the cupuacu butter market growth include expanding application scope, increasing awareness, and growing knowledge about botanicals in human nutrition. Similarly, surging demand for natural ingredients and ongoing functional food craze will likely benefit the sector.

The rising frequency of product launches further propels the industry forward. This allows customers to easily connect with the consumers and serve the rising demand for cupuacu products.

Players are projected to focus on strengthening the distribution channel to drive product sales. Leading companies are also leveraging eCommerce platforms to sell their offerings across geographical territories.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Comparative Market Overview

This section is dedicated to an extended cupuaçu butter industry overview. In this section, markets like shea butter and cocoa butter are briefly touched on parameters like drivers, trends, and opportunities, covering various key aspects.

Shea Butter Industry Assessment:

The market is pacing forward with the growing demand for natural and organic skincare items. Shea butter is known for its suitability and versatility for different hair textures and ethnicities.

As a result, the product is gaining popularity among multicultural consumers. Demand for clean beauty is also projected to augment the sales of shea butter as it is pure and beneficial, making it a preferred choice for clean beauty formulations.

Attributes Description
Related Market Shea Butter Industry
CAGR (2024 to 2034) 7%
Growth Factor Growing demand for personal care products, like lip balms, creams, lotions, and hair care products.
Opportunity Shea butter players have the opportunity to expand into global beauty industry.
Key Trend Consumers are leaning toward skincare options that are eco-friendly, natural, and ethically sourced. This trend underscores the importance of ethical and sustainability considerations in the sector.

Cocoa Butter Industry Assessment:

The sector is driven by the increasing use of cocoa butter in confectionaries. Sales of pastries are especially influencing the sales of cocoa butter, which is used as a key ingredient in most of the confectionery items.

Besides bakeries, cocoa butter has established its presence in the pharmaceutical sector, wherein it is incorporated in body oil, cocoa butter lotions, natural moisturizers, and emollients. Cocoa butter is also used for chapped lips and as a make-up remover. These diversified uses of cocoa butter are promoting industry growth.

Attributes Description
Related Market Cocoa Butter Industry
CAGR (2024 to 2034) 1.7%
Growth Factor Rising demand for enhanced texture of chocolates is driving sales of cocoa butter.
Opportunity Expanding use of cocoa butter in the cosmetic industry is creating opportunities.
Key Trend Wide availability of different chocolate flavors is raising the use of cocoa butter.

Country-wise Insights

Cupuacu butter comes from the cupuacu tree in Brazil. Thus, being native to South America, it finds traditional use in the region. However, other regions, particularly Europe and North America, are also seeing greater use of the butter, especially as its food and cosmetics applications rise.

Countries CAGR (2024 to 2034)
Japan 7.9%
China 6.9%
United States 6.5%
South Korea 8.3%
United Kingdom 7.4%

Use of the Butter in Lotions Fueling Development in the United States

The United States industry is set to progress at a CAGR of 6.5% from 2024 to 2034. This is attributable to growing product usage in the nation’s cosmetics and personal care sector.

The cosmetics industry in the United States is mammoth, and organic ingredients are in high demand. Lip balms and skin-softening solutions are especially in great demand in the country. Thus, the use of the target butter in the United States is multiplying, leading to industry development.

Growth of K-Cosmetics Propelling Demand in South Korea

South Korea cupuacu butter market is set to register a CAGR of 8.3% during the forecast period. High consumer spending on cosmetic and personal care products and growing popularity of K-cosmetics are key factors behind this growth.

K-cosmetics’ popularity in South Korea is burgeoning. K-cosmetics manufacturers are always on the lookout for new ingredients to help their products become even better. The butter is just another ingredient that is earning the confidence of manufacturers. Thus, the sector has a bright future in South Korea.

Online Sales and Offers Spurring Growth in the United Kingdom

The United Kingdom cupuacu butter market is projected to register a CAGR of 7.4% throughout the forecast period. This can be attributed to increasing online sales of cosmetic products in the nation.

The online boom has revolutionized the cosmetics industry in the United Kingdom. Online retailers are further pulling in customers through attractive pricing, utilizing discounts and offers. Thus, there is more room to experiment for manufacturers.

Producers are thus encouraged to incorporate ingredients like cupuacu butter, with consumers more than willing to try out new products. This will likely play a key role in boosting growth across the nation.

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Category-wise Insights

End Users Prefer Refined Cupuacu Butter Grade

Segment Refined (Grade)
Value Share (2023) 47%

End users mostly prefer refined form of the butter owing to its natural appeal and qualities required for high-performance cosmetic and skincare products. The target segment held 47% of the cupuacu butter market share in 2023.

No doubt that the butter has a rich history of being used in its unrefined form. However, refined form is given precedence in the contemporary world. Refining the butter allows it to be applicable better in its various applications. Especially in the cosmetics industry, there is a wide need to refine the butter before its use.

Another sub-segment that is in for growth over the next decade is highly refined butter. As more scrutiny is paid to ingredients in food, the highly refined version of the product is seeing more demand.

Cupuacu Butter’s Application as a Moisturizing Agent Trumps All Others

Segment Moisturizing Agent (Function)
Value Share (2023) 52%

Moisturizing agent application of the butter accounted for 52% of the market share in 2023. This is attributable to increasing usage of this butter skin care and cosmetic products due to its excellent moisturizing capabilities.

Cupuacu butter’s ability to provide moisturization is considered unparalleled. It is even preferred by some cosmetic manufacturers over popular ingredients like shea butter. Its ability to penetrate the skin in a quick manner and provide moisturization more effectively is also praised. Thus, the use of butter as a moisturizing agent is growing.

Competition Outlook

Competitors in the cupuacu butter market are turning to the fledging ingredient to provide enhanced capabilities to their products. The entry of more and more cosmetic brands into the industry is widening the scope of the product’s demand.

Leading companies are employing sustainable practices to attract eco-conscious customers and reduce environmental impact. Several players are highlighting the natural properties of the product as an emollient and a moisturizer. This will likely help in attracting consumers seeking natural ingredients in skincare and haircare items.

Many industry players are moving toward online platforms to expand their audience and reach. Similarly, using social media and other digital platforms for marketing purposes is becoming prevalent in the sector.

The Body Shop International Limited counts cupuacu butter among its varied range of butter, which is the choice of many consumers. Lush Ltd. recently expanded its range of color cosmetics line with a mascara that contains the target butter, showcasing its intention to keep experimenting with the product.

Industry Updates

  • In April 2024, Sol De Janeiro launched the Rio Radiance Sunscreen collection. One of the products in the range is the SPF50 Body Lotion, which contains cupuacu butter.
  • In April 2024, Physicians Formula released the Butter Glow Bronzing Serum. It aims to give a bronzed look with the help of cupuacu butter.

Leading Cupuacu Butter Brands

  • The Body Shop International Limited
  • Lush Ltd.
  • Aromaaz International
  • Natura & Co. Holding
  • S.A. Croda International Plc.

Key Segments of Market Report

By Grade:

Based on the grade, the cupuacu butter market is segmented into refined, unrefined, and highly refined.

By Function:

Based on the function, the industry is trifurcated into moisturizing agent, emollient, and flavor enhancer.

By End Use:

In terms of end use, the sector is segmented into cosmetics and skincare industry, food industry, confectionery industry, and others.

By Region:

Analysis has been carried out in key countries of North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa.

Frequently Asked Questions

How big is the cupuacu butter market?

The size of the cupuacu butter market is estimated to be USD 44.7 million in 2024.

At what rate is the industry expected to grow?

The industry is expected to increase at a CAGR of 6.2% through 2034.

What is the scope of South Korea market?

Sales in Korea are expected to soar at 8.3% CAGR through 2034.

What is the forecast of the cupuacu butter market?

Global revenue is set to reach USD 81.4 billion by 2034.

Which are the key companies in the industry?

The Body Shop International Limited, Lush Ltd., and Aromaaz International.

What is the scope of the sector in the United States?

The United States is poised to register a CAGR of 6.5%.

Table of Content

1. Executive Summary

2. Industry Introduction, including Taxonomy and Market Definition

3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Grade

    6.2. Function

    6.3. End Use

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Grade

    7.1. Refined

    7.2. Unrefined

    7.3. Highly Refined

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Function

    8.1. Moisturizing Agent

    8.2. Emollient

    8.3. Flavor Enhancer

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End Use

    9.1. Cosmetics and Skincare Industry

    9.2. Food Industry

    9.3. Confectionery Industry

    9.4. Others

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    10.1. North America

    10.2. Latin America

    10.3. Western Europe

    10.4. South Asia

    10.5. East Asia

    10.6. Eastern Europe

    10.7. Middle East & Africa

11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. South Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. Middle East & Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Sales Forecast 2024 to 2034 by Grade, Function, and End Use for 30 Countries

19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

20. Company Profile

    20.1. Beraca Ingredientes Naturais S/A

    20.2. The Body Shop International Limited

    20.3. Lush Ltd

    20.4. Aromaaz International

    20.5. Natura & Co Holding S.A

    20.6. Croda International Plc

    20.7. Akoma Skincare

    20.8. Creations From Eden Inc

    20.9. Rainforest Chica

    20.10. Organique Monoi Tahiti

    20.11. Carana Agroflorestal Ltd


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