Desert Air Cooler Market

Introduction

Increasing construction activities due to urbanization is a key driver of the global desert air cooler market. This also has led to a surge in usage of heating, ventilation, and air conditioning (HVAC) systems. As a result, the demand for desert air coolers is increasing at an accelerated pace.

The growing interest of consumers towards smarter and multifunctional appliances is spurring the demand desert air coolers. In order to cater to the changing consumer requirements, players are increasingly introducing two-in-one or three-in-one products in the market that have the capability of performing as cooler, fan, or humidifier as per the requirement.

The increasing demand for energy-efficient and eco-friendly cooling products is creating lucrative opportunities for the companies operating in the market. Desert air-coolers that do not recycle the indoor air through cross ventilation and restrict pollutants already present in the indoor environment are currently in high demand

According to Future Market Insights, the market is projected to grow at a CAGR of 10.2% between 2020 and 2030.

Product Innovations Boosting Demand

Increasing focus on product innovations are encouraging growth in the global desert air cooler market. Concepts of minimalistic spaces and multi-functionality are gaining significance. This has resulted in the launch of desert air coolers with advanced features.

For instance, desert air coolers with remote are launches for quick access to settings such as adjusting the speed of the fan, cooling, and air purification. In addition to these, innovative cooling pads such as honeycomb that reduce the maintenance cost and increase the cooling capacity are included in newer models, which is fuelling the demand for desert coolers across the globe.

Besides superior features, a major trend within the desert air-cooler market is the use of AI and smart sensors. Technologically advanced products are penetrating across developed and high potential markets, alike. For instance, Bajaj Electrical launched its first Internet of Things (IoT) enabled air-cooler, Bajaj COOL.iNXT. It is an air cooler that comprises Wi-Fi Direct and Internet-enabled features and can be operated from anywhere in the world via a mobile app.

The advent of artificial intelligence and IoT has made desert coolers highly sought-after. Their demand will continue to surge as market players continue focusing on introducing novel features.

COVID-19 Limiting Market Growth

The outbreak of COVID-19 caused severe impacts on most suppliers and manufacturers of electronics and electrical products. The companies operating in the desert air cooler market were not spared either. The pandemic has led to a decrease in the frequency of purchase of commercial air coolers.

Owing to the disruption of supply-chain, the lead time for delivery of orders has increased. Furthermore, manufacturers also reported limited availability of components and a shortage of labor. However, FMI forecasts the market to recover over the forecast period, most notably through surging sales via online channels. 

Key Challenges

Availability of alternatives such as air conditioners (ACs) and fans are posing challenges to the market. Besides this, the restricted capability of air coolers that is limited to a specific area is hampering the market growth. Additionally, air coolers are not suitable to for use in humid and coastal areas. This is acting as a key restraint to the market growth.

Region-wise Analysis

North America Desert Air Cooler Market

North America accounts for the lions' share in the market for desert air coolers. Increasing number of commercial investments in several rapidly growing cities in North America is expected to fuel the demand for evaporative air coolers, personal evaporative air coolers, and other desert air coolers significantly.

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Besides this, increasing construction projects in the region are leading to an increase in sales and production of evaporative air coolers for residential sector and portable evaporative air coolers among various other desert coolers. Manufacturers within the region are concentrating on increasing operations in retail service units to provide post-purchase services. This is expected to bode well for the market.

Furthermore, the rising demand for alternative energy sources has compelled them to design energy-efficient products. This is projected to create attractive growth opportunities for the market. Evaporative air coolers, particularly, are gaining immense traction in North America. They can be used for cooling the construction site and other outdoor spaces such as tents and camping sites. Owing to this, portable evaporative air cooler is more preferred than other alternatives.

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Asia Pacific Desert Air Cooler Market

Asia Pacific is an attractive market for desert air coolers. Growth witnessed in this region is attributable to the rising focus of leading brands on geographical expansion. Players are more frequently launching products to establish their footprint, primarily in developing countries.

For instance, an increasing number of manufacturers are introducing highly advanced and customer-oriented solutions in India. Besides this, increasing sales and production of solar air coolers, the emergence of wall-mounted air coolers, and consistent innovations in multi-functional air coolers are the key trends witnessed in the market in Asia Pacific.

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Europe Desert Air Cooler Market

The demand for desert air coolers is significantly high in Europe as they fit in the cut for outdoor themes such as outdoor kitchen and dining, which are highly popular among Europeans. The region is likely to exhibit high demand for eco-friendly desert air coolers as regulations get more stringent.

In the U.K., the rising demand for portable air coolers has been reported. Outdoor activities are highly popular in the region. Because it is not possible for a ceiling fan or air conditioner to cool outdoor spaces, the demand for desert air coolers will consistently increase in Europe.

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Category-wise Insights

50-60 Lt Remains Most Preferred Water Capacity

Based on water capacity, the 50-60 Lt segment is forecast to remain most preferred. Growth witnessed in this segment is attributable to high demand for commercial air coolers from the commercial sector. Besides this, 70 Lt and above and 60-70 Lt segments are expected to register remarkable growth through the forecast period.

Larger the water tank the longer the air cooler will run. As a result air coolers with larger capacities are gaining immense traction in the market.

Residential Leads by End Use

Based on end use, the residential segment is leading the market. Rise in demand for desert air coolers due to rising residential construction projects is driving this segment. The demand from this segment is expected to rise as residential construction activities pick up pace around the world.

In order to attract end users from the sector, manufacturers are increasing their focus on designs and including novel features. The demand for desert air coolers is also increasing in the commercial segment due to their application in open-air functions where ACs cannot be installed.

Economy Emerges as Lead

According to FMI, the economy segment is projected to lead the market. This is attributable to the growing focus of manufacturers on accommodating best-in-class features in this price range. However, based on price, the mid-range segment is currently dominating the market. Increasing income of rural population is a major factor driving the growth in this segment.

Multi-Brand Stores Dominates Market

Based on sells channel, the multi-brand segment is dominating the market. However, owing to increasing digital penetration, online retailers are projected to witness increasing consumers' attention.

Competitive Landscape

Increasing focus of users to adopt eco-friendly products is making the market more competitive. The market is witnessing the entry of several newcomers, which has encouraged established players to adopt novel strategies to maintain their position. Players in the market are strategizing to expand their footprint by entering into niche markets through mergers and acquisitions and investments.

The green cooling approach is encouraging manufacturers to engage in R&D activities to offer eco-friendly products that are cost-effective and technologically advanced. Also, there has been a rise in demand for evaporative air coolers, particularly evaporative cooler residential models. This is likely to create lucrative opportunities for the players operating in the market.

Some of the leading companies operating in the market include

• Olimpia Splendid S.p.A. (Italy)
• Electrolux AB (Sweden)
• LG Electronics Inc. (South Korea)
• Havells India Ltd. (India)
• Symphony Limited. (India)
• Philips
• Daikin Industries

The list is only indicative – a full list of desert air cooler market key players is available upon request

Desert air cooler Market Report: Scope

Key Questions Answered by the Report

• What is the size of desert air cooler market?

  The desert air cooler market is expected to rise at 10.2% CAGR between 2020 and 2030. It is forecast to reach US$ 2.9 Bn by the end of 2030.

• Which is the largest market for desert air cooler?

  Asia-Pacific is the leading market for desert air coolers. The regional market is driven by higher penetration of technologically advanced products and rising demand for energy-efficient air coolers.

• Which are the top companies in the desert air cooler market?

  Some of the leading companies operating in the desert air cooler market are Olimpia Splendid S.p.A. (Italy), Electrolux AB (Sweden), LG Electronics Inc. (South Korea), Havells India Ltd. (India), Symphony Limited (India), Philips, and Daikin Industries among others.

• What is the outlook on the Desert air cooler market?

  The demand for desert air cooler products is forecast to rise considerably in the coming years. The increasing focus on innovative and targeted product developments will spike the growth despite a temporary period of sluggish return due to COVID-19 outbreak.

• What are the key challenges witnessed in the desert air cooler market?

  Availability of alternatives such as air conditioners (ACs) and fans is hampering the growth of the market. Air coolers are not suitable for coastal and humid regions. This is further posing a challenge to the growth of the market.

• Which is the most lucrative category in the desert air cooler market?

  Outdoor desert air cooler is the most lucrative segment among products available in the market and is likely to witness rising demand over the course of the forecast period. 

Enquiry before Buying

• Is this research conducted by Future Market Insights?

  Yes, the report on the desert air cooler market has been conducted by expert analysts of Future Market Insights through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

• What research methodology is followed by FMI?

  FMI follows a methodology that encompasses demand-side assessment of the market and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions. Request detailed methodology.

• Who are the respondents for primary research?

  FMI speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, industry experts. For a full list of primary respondents, please reach out to us.

• What are the sources of secondary research?

  FMI conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

• Is a sample of this report available for evaluation?

  Yes, you can request a sample and it will be sent to you through an email.

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Key Segments

Water Capacity

• 30-40 Lt
• 40-50 Lt
• 50-60 Lt
• 60-70 Lt
• 70 Lt and Above

Application

• Indoor
• Outdoor

Sales Channel

• Wholesalers/ Distributors
• Hypermarkets/ Supermarkets
• Specialty stores
• Multi-Brand Stores
• Independent Small Stores
• Online Retailers
• Other Sales Channel

End Use

• Residential
• Commercial
  • Enterprises/ Offices
  • Hotels/ Restaurants
  • Schools/ Universities
  • Retail
  • Others

Price

• Premium
• Mid-Range
• Economy

Regional Outlook

• North America - U.S., Canada, Rest of North America
• Latin America - Mexico, Brazil, Rest of Latin America
• Europe - Germany, U.K., France, Italy, Spain, BENELUX, Russia,Rest of Europe
• Middle East and Africa - GCC Countries, Turkey, Northern Africa,South Africa, Rest of MEA
• East Asia - China, Japan, South Korea, Rest of East Asia
• South Asia - India, Thailand, Malaysia, Indonesia, Rest of South
• Oceania - Australia, New Zealand