Electric Kick Scooter Market

Key Points Covered in the Electric Kick Scooter Market Study

• Market estimates and forecast 2016-2031
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on Electric Kick Scooter Market and How to Navigate
• Recommendation on Key Winning Strategies

2016-2020 Electric Kick Scooter Market Outlook Compared to 2021-2031 Forecast

The electric kick scooter market is estimated to grow at 11.5% CAGR between 2021 and 2031. Key factors driving the electric kick scooter sales includes its convenience and demand for ease of commute. Besides this, increasing focus on eco-friendly modes of transport will guarantee increasing sales in the coming years.

Electric kick scooters are considered hassle- free mode of transport, especially for large cities witnessing high traffic congestion. These vehicles have slowly started replacing other vehicles as a convenient mode of commuting. Electric kick scooters produce zero carbon emissions which makes them a sustainable alternative to conventional two wheelers and passenger cars, driving growth for the foreseeable future.

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Manufacturers are providing advanced features in electric kick scooters including ultra- bright headlights that provide extra safety during night-time rides, double braking systems with regenerative anti-lock braking in addition to easy folding features.

Both, air- filled and airless tires are used by electric kick scooters as they provide better ride quality and superior traction. The repair and maintenance of electric kick scooter tires depend on the use of kick scooters and the quality of road where it is being used.

Generally, tires are replaced after travelling for 3,200- 4,800 kms. Many companies provide aftermarket replacement parts through company websites and e-commerce platforms to increase the visibility of the company and sales of replacement parts.

What is the Impact of the COVID-19 Crisis on Electric Kick Scooter Market?

With the slump in the global automotive industry caused by COVID-19, production facilities and supply chain activities experienced a slowdown in 2020. However, many countries have started to implement relaxation in production activities. Against this backdrop, automotive market is expected to recover in terms of profits in the coming years.

As lockdown restrictions have been eased out, transport and travelling habits of people are changing due to the pandemic. People are avoiding public transport and want travel methods that promote social distancing thus increasing opportunity for use of electric kick scooters.

People are preferring personalized vehicles rather than public transport which is expected to propel the sales for electric kick scooters in near future.

Country-wise Insights

Is Australia & New Zealand a Lucrative Market for Electric Kick Scooters?

Australia & New Zealand are predicted to remain most lucrative markets during the forecast period. According to the study, this region is expected to account for over 26% of the sales in the South Asia & Pacific countries.

Companies that operate in the region are providing electric kick scooters that are affordable with sleek designs. Many companies like Ofo, Reddy Go and Lime offer rental electric kick scooters.

Some of the manufacturers are looking into this market as an opportunity for sales as these countries are highly suitable for electric mobility in terms of infrastructure and advanced technologies for these vehicles.

What is the Demand Outlook of Electric Kick Scooters in the U.S.?

Demand in the U.S. market is expected to rise at nearly 11.2% CAGR over the forecast period. The U.S. market has multiple kick scooter manufacturers. The large concentration of companies has increased number of ride sharing services. The number of vehicle ownership of kick scooters has also increased in the U.S.

Vehicle sharing services have increased in many major cities in the U.S. and the government has implemented guidelines in terms of speed limits for electric scooters throughout the country.

Manufacturers in the U.S. are focusing on research and development (R&D) efforts in order to create new micro mobility options for the global market. The increase in adoption of electric kick scooters in the U.S. market will drive the sales of electric kick scooters in the coming decade.

What is Driving Sales of Electric Kick Scooters in Germany?

Germany accounts for nearly 23.3% of the market share in Europe in 2021. The demand for electric kick scooters is expected to increase in the region with the increasing awareness about environment conservation and increasing concerns about carbon emissions.

The government in Germany is encouraging the use of electric kick scooters to reduce traffic congestion and the country’s carbon footprint. In 2020, the global electric kick scooter industry saw a decline in sales due to the COVID- 19 pandemic and many manufacturers experienced sluggish demand.

Consumers in Germany are attracted towards electric kick scooters as they are fun, provide a new experience, and help avoid traffic congestion. The electric kick scooter market in Germany is expected to expand supported by the surge in electric share mobility in the region.

What is the Sales Outlook of South Africa for Electric Kick Scooters?

In 2021, South Africa is anticipated to account for 25.3% of overall sales in the Middle East & Africa. Several companies are setting up new businesses for rental electric kick scooters in the region. Product launches undertaken by these companies will have a considerable impact on kick scooter sales in South Africa.

Electric Life Rides which is a South African electric scooter and tech company, is introducing new mobile apps where users can scan a barcode on electric kick scooters to activate these vehicles for commutes. This is an emerging technology in the African market and manufacturers are planning on expansion of their business to other regions.

Lime, which is a U.S. based company has planned to launch electric kick scooters in Abu Dhabi in 2020. The company also aims to expand its services in Cape Town, South Africa with their major objective being promotion of sustainable and affordable transportation and reduced carbon emissions. Rental electric kick scooters are a growing opportunity for manufacturers here.

How is the Electric Kick Scooter Market Faring in China?

China is the largest manufacturer and exporter of electric kick scooters in East Asia. The country is anticipated to exhibit a CAGR of over 12% during the forecast period. China based manufacturing companies such as Niu Technologies have launched different types of kick scooters to increase their product portfolio.

Manufacturers are focusing on increasing their production capacity for affordable electric mobility solutions to increase their sales. Manufacturers are also using e-commerce platforms to sell electric kick scooters and replacement parts to further sales prospects.

The manufacturers in China are partnering and collaborating with electric kick scooter companies in other regions to consolidate their global presence.

Category-wise Insights

Which Product Type Drives Demand for Electric Kick Scooters?

Based on product type, two wheeled electric kick scooters are the leading category, accounting for nearly 67.5% of the market share in 2021. Two wheeled electric kick scooters are gaining prominence in countries such as the U.S., China, and Germany owing to increasing environmental concerns and associated technological advancements.

Two wheeled electric scooters avoid pollution and reduce traffic congestion. These vehicles are foldable and portable as well. Rental two wheeled electric kick scooters are available for use through mobile apps by start- ups like Bird and Lime in many prominent regions which is further accelerating the market for two wheeled electric kick scooters.

Which Battery Type is Preferred for Electric Kick Scooter Operations?

Lithium-ion batteries have high energy density in comparison to lead acid batteries. Consequently, lithium-ion batteries are being extensively integrated to electric kick scooters. Several companies in the U.S., China, Japan and other countries have set up R&D programs for lithium-ion batteries that focus on innovating new technologies for the same.

One factor that has accelerated the popularity of lithium-ion batteries in electric kick scooters is that it does not require frequent maintenance and has a charging capacity of up to 70W with minimum charging time.

Lithium ion battery is used by many manufacturers due to its high efficiency and resistance to high temperature. Lithium-ion batteries are expected to comprise 73.7% of the global market in 2031 owing to durability and high storage capacity.

Competitive Landscape

Companies operating in the electric kick scooter market are aiming at product innovations to provide longer battery life for kick scooters in addition to features such as regenerative braking systems to increase vehicle safety. Manufacturers are also focusing on strategic partnership to expand their business and global presence.

• In June 2021, the Petronas Sepang Racing Team announced a partnership with Velocifero to launch a limited-edition Mad Air electric kick scooter for the Dutch GP.
• In July 2021, BMW started production of the new CE 04 electric kick scooter, which will become a part of the company’s official 2022 lineup.
• Sunra EV has announced the launch of the Robo-S electric kick scooter, which will have a 135-kilometer range, with a 3 kW electric motor.

Scope of Report

Key Questions Answered in the Report

• What will be the electric kick scooter market value in 2021?

  The global electric scooter market surpassed US$ 2.2 Bn in 2021.

• At what rate did the electric kick scooter market grow in the last 5 years?

  The electric kick scooter market rose at a 6.3% CAGR from 2016-2020.

• What is the electric kick scooter market outlook for 2031?

  The electric kick scooter market is set to reach US$ 6.5 Bn by the end of 2031.

• What is the demand outlook for the electric kick scooter market?

  The market is anticipated to register 11.5% CAGR from 2021-2031.

• What are the key trends in the electric kick scooter market?

  Increase in environmental awareness, affordable pricing of electric kick scooters, and the expansion of presence across e-commerce platforms are major trends in the market.

• What are the key factors driving demand for electric kick scooters?

  Increasing electric shared mobility, concerns over traffic congestion in cities and increasing technological advancements are key factors driving the demand for electric kick scooters.

• What is the share of the top 5 players in the electric kick scooters market?

  Xiaomi Corporation, Niu International, Bird Rides Inc., Spin, and YADEA Technology Group Co. Ltd. cumulatively account for a market share of 27%.

• Which are the top 5 countries driving demand for electric kick scooters?

  China, Japan, the U.S., Canada, and Germany are leading countries reflecting consistent high demand for electric kick scooters.

• What is the North America electric kick scooters market outlook?

  The North America electric kick scooters market is set to register 11% CAGR through the end of 2031.

• Which countries will drive demand for electric kick scooters in Europe?

  Germany is the leading country in the Europe market, which will exhibit growth at a CAGR of 10.8%.

• What are the key statistics for the electric kick scooters market in Japan and S. Korea?

  Japan and South Korea cumulatively account for 13.5% share of the global market in 2021.

Electric Kick Scooter Market by Category

By Product Type:

• Two Wheeled
• Three Wheeled

By Battery Type:

• Lead Based
• Nickel Based
• Lithium Ion

By Price Range:

• Below US$ 200
• US$ 200 – 375
• US$ 375.1 – 750
• US$ 750.1 – 1,100
• Above US$ 1,100

By Wheel Size:

• <8’’
• 8 – 8.5’’
• 9 – 9.5’’
• 10 – 10.5’’
• >11’’

By End Use:

• Personal
• Rental/ Sharing
• Law Enforcement

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia & Pacific
• Middle East and Africa (MEA)