Face Mask Device Market: Overview
Face mask devices which often called as facial mask machines are used for facial treatment or spa. Face mask devices can be used directly on the skin with the help of face masks and are primarily used for beautification of the face. These devices are either meant to prepare facial masks or provide massage on face. Face mask devices are categorized into three types such as facial massage provider through vibration and heat, facial mask maker, and facial mask through light therapy. Going to skincare clinic, spa both are costly and time-consuming. In other hand, face mask devices are reusable, and also saves time. Moreover, these devices can be used for all skin types. Growing demand for skincare products are not new; hence manufacturers are coming up with new innovations. Technology integration in our daily life products changes the way consumers live. DIY face mask machine is an example of face mask maker & gained popularity in the consumer’s skincare market due to its variety on masks preparation from ingredients such as fruits, flowers, vegetables, honey, tea, eggs, soybean, beer, and red wine. The other kind of face mask devices are the smart mask treatment devices which provide gentle massaging over the face. Growing awareness about facial care treatments among consumers have led the skin care product market which further drives the skincare devices segment such as face mask devices.
Face Mask Device Market: Market Dynamics
Face mask device is trending and gaining popularity due to the nature of serving. Face mask devices cater to both users segment such as who loves direct massaging on the face and the other one who loves only facial masks. Face masks have evolved in the cosmetic industry as a new trend owing to surge in the marketing campaign and celebrity endorsements, which in turn is influencing the face mask device market. Face mask maker produces face mask whereas face mask massager is used to provide massage on face. The first device type gained popularity due to its variety of masks preparation capability whereas the other type gained its momentum due to its readymade feature which offers direct massage on face. It uses readymade face masks in the face mask devices during the massage. Thus it saves time, and considered a more useful technique for massaging as heat and vibrations make masks more intense. Increasing demand for skin care products and high per capita spending have resulted in the largest market share for North America and Europe. Increasing popularity for skincare products in emerging countries also drives the face mask devices market.
Face Mask Device Market: Recent Developments
Manufacturers of face mask device are continuously investing into their R&D to come up with new features or products every time. Integration of app with face mask devices is expected to boost the face mask devices market. Some manufacturers’ offered face mask devices provide 7 Colors LED Light Photon Therapy, power setting, USB port facility, vibration in between 5000-10000RPM etc.
Last year in 2018, Foreo face mask device which is known as smart mask treatment device is integrated with latest technologies such as hyper-infusion technology, LED technology, sonic waves, and controlling the device by Foreo beauty app.
Face Mask Device Market: Regional Outlook
Face mask device market have experienced a significant demand in market owing to its beautification feature. Tone brightening, deep cleansing, and anti-ageing properties act as a driver for the face mask device market growth. Growing demand for skincare products are likely to push the sales of skincare products which further drives the sales of face mask devices in the market. Changing lifestyle of consumers, improving income level, and growing awareness about skincare products drive the Asia Pacific market. India and China are the most lucrative market in Asia Pacific. North America is accounted for a significant market share due to higher product awareness, consumers’ high expenditure on the skincare products, higher adoption rate of new products, and new product launches.
Face Mask Device Market: Key Players
Some of the major players in the face mask device market are Dermashine, Foreo, among others.
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Face Mask Device Market: Market Segmentation
The face mask device market is segmented into different parts based on the product type, end user, price and sales channel.
Based on product type, the face mask device market is segmented into:
- Face Mask Maker Device
- Face Mask Massage Device
Based on End User, the face mask device market is segmented into:
- Spa & Salons
- Makeup Artists
Based on price, the face mask device market is segmented into:
Based on Sales Channel, the face mask device market is segmented into:
- Specialty Stores
- Multi-Brand Stores
- Online Stores
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- Changing market dynamics in the industry
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- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
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