The fresh figs market is expected to strengthen its boundaries at an average CAGR of 5.0% during the forecast period. The market is anticipated to hold a revenue of US$ 1.45 billion in 2023 while it is anticipated to cross a value of US$ 2.38 billion by 2033.
The research report on the fresh figs market explains that the people demanding food items with high calcium and potassium are fuelling the demand for fresh figs. Furthermore, rich in oxidants nature, effective diet quality coupled with aid weight management is fuelling the demand for fresh figs. Apart from the health benefits, the medicinal application of figs includes their positive impact on relieving constipation. Fresh fig leaves are helpful in diabetes, and high cholesterol. The skin conditions like eczema, psoriasis and vitiligo are cured by black mission figs. The anti-cancer properties that kill cancer cells, and antibacterial properties are helping people as a support to their treatment. Men with issues like erectile dysfunction, endurance, and sterility are consuming a big chunk of the fresh figs market. New appetizers in the form of fresh figs and cheese and black mission figs are being liked by consumers.
The fresh figs market outlook states that the figs nutrition has helped people with several health conditions. Therefore, the overall increased demand for organic and fresh fruits is flourishing the sales of fresh figs. Both, fresh figs and fig-based processed products are used by manufacturers for incorporation into various food products and beverages. Recently, the increasing availability of organic fresh figs has also been boosting their demand in developed countries.
New Changes in the Markets Include:
Attributes | Details |
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Fresh Figs Market CAGR (2023 to 2033) | 5.0% |
Fresh Figs Market Size (2023) | US$ 1.45 billion |
Fresh Figs Market Size (2033) | US$ 2.38 billion |
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Short-term Growth (2023 to 2026): During this period, the growth rates of the global market are explained by FMI. Certain demographic and innovative elements of the market are dominant because of the subjective effects of macro- and industry-level variables. The market is expected to hold US$ 1.45 billion in 2023 while it is anticipated to reach US$ 1.68 billion by 2026
Mid-term Growth (2026 to 2029): Food service providers and the food processing sector use fresh figs primarily. The demand for fresh figs has increased in this area because of their use in a range of dairy products, salads, and desserts. From US$ 1.68 in 2026, the market is expected to land at a value of US$ 2.0 billion in 2029.
Long-term Growth (2029 to 2033): People who are concerned about their health are searching for inexpensive, nutrient-dense substitutes and found their way to fresh fruits and vegetables including figs, and as a result, their use as a natural sweetener in the production of foods has increased dramatically. These factors are attributing to market growth. Thus, the fresh figs market is anticipated to thrive at a steady CAGR of 5.0% between 2023 and 2033.
Demand for Health-based Food and Functional Food Products with Fresh Fig Ingredients has Increased
Nowadays, with changing lifestyles the prevalence of serious diseases has increased tremendously. This has led to the increased adoption of healthy diets and increased consumption of functional food with the recommended dietary allowance (RDA). The health benefits of consuming fresh figs have led to their increased inclusion in various food and beverages, in common households as well as in processing industries.
The demand for fresh figs from households is also increasing, as people are becoming aware of their associated health benefits. Also, surging health concerns have led to consumers opting for external supplements to obtain the required nutrients. This has increased the demand for functional and health-based food products such as protein bars, protein shakes, etc., which, in turn, has increased the demand for fresh figs from these industries.
Fluctuations in Weather Conditions Negatively Impact Fresh Figs Production, thus Increasing the Demand and Supply Gap
The climate is fluctuating across the globe, which has a paramount impact on agricultural output. The regional climate in Mediterranean countries is also fluctuating to a great extent. As fresh figs grow only once a year in a particular season, any adverse climatic conditions could negatively affect the cultivation of this fruit, and can also affect its quality. Also, fresh figs are prone to diseases, and thus, the effect of climate on the production of fresh figs is a key factor that affects supply.
Turkey, situated in the Mediterranean region, is one of the leading fig-producing countries in the world. Varying climatic conditions in this region are highly restraining production output and producing uncertainty in the fresh figs as well as the dried figs market. The production value of fresh figs in Turkey has been impacted by the fluctuating climate in the country, leading to a significant decline in the production of fresh figs.
However, many other regions have started growing fig trees, and this factor might help in reducing the overall demand-supply gap.
Region | CAGR (2023 to 2033) |
---|---|
China | 4.1% |
India | 27.5% |
United Kingdom | 3.3% |
Organically Produced Fresh Figs Remain an Indeed Sought-after in the United States
United States Market Value Share (2022) | 17% |
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As per FMI’s analysis, the United States Fresh Figs market held a market value share of 17% in 2022. The growth is attributed to the higher demand for organic fruits along with the expansion of grocery delivery platforms. Also, organic fresh figs have a higher value in the global market as compared to conventional fresh figs. But the producers of organic dried figs are more than those who produce organic fresh figs. This is the reason that fresh figs have a shorter shelf life, and there is a need to use preservative techniques for increasing the shelf life of fresh figs. This eliminates the organic property of the figs.
Organic fresh figs are also witnessing high demand due to the social media trends around organic products.
Increase in Chronic Patients dealing with Cancer and Heart Diseases is fuelling the Regional Growth
India Market CAGR (2023 to 2033) | 27.5% |
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Demand in India for the figs market is expected to rise at a CAGR of 27.5% over the forecast period. The rapid growth is attributed to the rise in diabetic and heart patients in the country. Citizens looking for alternative medicine and practices like fruit-based medicines and yoga are contributing to the market. Furthermore, the expanding online grocery delivery businesses with faster deliveries and options like organic and farm-to-home fruits and vegetables fuel market growth.
United Kingdom Market CAGR (2023 to 2033) | 3.3% |
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The United Kingdom’s market thrives on a CAGR of 3.3% between 2023 and 2033. Fresh figs are mainly being used in food processing industries and by food service operators. The use of fresh figs in a variety of bakery products, dairy products, salads, and desserts has boosted their demand in this region. As many European countries have a well-developed and uniform food service industry that caters to the demand of various consumers, Europe is likely to create lucrative opportunities for fresh fig market players in the upcoming years.
Fresh figs vendors are focusing on the organic content along with the integration of advanced agriculture. Furthermore, the companies are also producing application-specific figs that are focused on different food products such as pastries, cakes, and bread.
Market Developments
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Attribute | Details |
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Growth Rate | CAGR of 5.0% from 2023 to 2033 |
Base Year of Estimation | 2022 |
Historical Data | 2018 to 2022 |
Forecast Period | 2023 to 2033 |
Quantitative Units | Revenue in US$ billion and Volume in Units and F-CAGR from 2023 to 2033 |
Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and, Pricing Analysis |
Key Segments Covered |
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Regions Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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Customization & Pricing | Available upon Request |
The market is valued at US$ 1.4 billion in 2023.
FruitLips, Jiaherb, Inc., and Athos Agricola S.A. are key market players.
The market is forecast to register a CAGR of 5.0% through 2033.
Rise in medicinal and healthcare usage to boost the growth.
China will expand at a CAGR of 4.1% through 2033.
1. Executive Summary | Fresh Figs Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Nature 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Nature, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Nature, 2023 to 2033 5.3.1. Organic 5.3.2. Conventional 5.4. Y-o-Y Growth Trend Analysis By Nature, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Nature, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Type, 2023 to 2033 6.3.1. Smyrna Figs 6.3.2. Black Figs 6.3.3. Sari Lop Figs 6.3.4. Mission Figs 6.3.5. Kadota Figs 6.3.6. Others 6.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Distribution Channel, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Distribution Channel, 2023 to 2033 7.3.1. Supermarket and Hypermarkets 7.3.2. Specialty Stores 7.3.3. Online Retail 7.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. The USA 9.2.1.2. Canada 9.2.2. By Nature 9.2.3. By Type 9.2.4. By Distribution Channel 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Nature 9.3.3. By Type 9.3.4. By Distribution Channel 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Nature 10.2.3. By Type 10.2.4. By Distribution Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Nature 10.3.3. By Type 10.3.4. By Distribution Channel 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Nature 11.2.3. By Type 11.2.4. By Distribution Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Nature 11.3.3. By Type 11.3.4. By Distribution Channel 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Nature 12.2.3. By Type 12.2.4. By Distribution Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Nature 12.3.3. By Type 12.3.4. By Distribution Channel 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (MT) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Nature 13.2.3. By Type 13.2.4. By Distribution Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Nature 13.3.3. By Type 13.3.4. By Distribution Channel 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. USA 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By Nature 14.1.2.2. By Type 14.1.2.3. By Distribution Channel 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By Nature 14.2.2.2. By Type 14.2.2.3. By Distribution Channel 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By Nature 14.3.2.2. By Type 14.3.2.3. By Distribution Channel 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By Nature 14.4.2.2. By Type 14.4.2.3. By Distribution Channel 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By Nature 14.5.2.2. By Type 14.5.2.3. By Distribution Channel 14.6. United Kingdom 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By Nature 14.6.2.2. By Type 14.6.2.3. By Distribution Channel 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By Nature 14.7.2.2. By Type 14.7.2.3. By Distribution Channel 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By Nature 14.8.2.2. By Type 14.8.2.3. By Distribution Channel 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By Nature 14.9.2.2. By Type 14.9.2.3. By Distribution Channel 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By Nature 14.10.2.2. By Type 14.10.2.3. By Distribution Channel 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By Nature 14.11.2.2. By Type 14.11.2.3. By Distribution Channel 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By Nature 14.12.2.2. By Type 14.12.2.3. By Distribution Channel 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By Nature 14.13.2.2. By Type 14.13.2.3. By Distribution Channel 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By Nature 14.14.2.2. By Type 14.14.2.3. By Distribution Channel 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By Nature 14.15.2.2. By Type 14.15.2.3. By Distribution Channel 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By Nature 14.16.2.2. By Type 14.16.2.3. By Distribution Channel 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By Nature 14.17.2.2. By Type 14.17.2.3. By Distribution Channel 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By Nature 14.18.2.2. By Type 14.18.2.3. By Distribution Channel 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By Nature 14.19.2.2. By Type 14.19.2.3. By Distribution Channel 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By Nature 14.20.2.2. By Type 14.20.2.3. By Distribution Channel 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Nature 15.3.3. By Type 15.3.4. By Distribution Channel 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Hadley Fruit Orchards, Inc. 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. Roland Foods LLC 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. Meurens Natural S.A. 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. FruitLips 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. Jiaherb, Inc. 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. Athos Agricola S.A. 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Earl's Organic Produce 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. Alara Agri 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. Isik Tarim A.S. 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. Valley Fig Growers, Inc. 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 16.1.11. Kirlioglu Figs 16.1.11.1. Overview 16.1.11.2. Product Portfolio 16.1.11.3. Profitability by Market Segments 16.1.11.4. Sales Footprint 16.1.11.5. Strategy Overview 16.1.11.5.1. Marketing Strategy 16.1.11.5.2. Product Strategy 16.1.11.5.3. Channel Strategy 16.1.12. Yabanfood 16.1.12.1. Overview 16.1.12.2. Product Portfolio 16.1.12.3. Profitability by Market Segments 16.1.12.4. Sales Footprint 16.1.12.5. Strategy Overview 16.1.12.5.1. Marketing Strategy 16.1.12.5.2. Product Strategy 16.1.12.5.3. Channel Strategy 16.1.13. National Raisin Company 16.1.13.1. Overview 16.1.13.2. Product Portfolio 16.1.13.3. Profitability by Market Segments 16.1.13.4. Sales Footprint 16.1.13.5. Strategy Overview 16.1.13.5.1. Marketing Strategy 16.1.13.5.2. Product Strategy 16.1.13.5.3. Channel Strategy 16.1.14. Torres Tropical Fresh B.V. 16.1.14.1. Overview 16.1.14.2. Product Portfolio 16.1.14.3. Profitability by Market Segments 16.1.14.4. Sales Footprint 16.1.14.5. Strategy Overview 16.1.14.5.1. Marketing Strategy 16.1.14.5.2. Product Strategy 16.1.14.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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