The fresh organic chicken market is estimated to secure a valuation of US$ 3.4 Billion in 2023 and is estimated to rise to US$ 12.8 Billion by 2033. The market is anticipated at a CAGR of 14.2% during the forecast period. the factor accelerating the demand for fresh organic chicken are as follows-
Organic chicken is grown in farms like normal chickens but they are grown in a much healthier lifestyle as they contain no additives and pesticides. Consumers are opting for fresh organic chicken over conventional chicken food products. Increasing consumer awareness regarding the harmful effect of synthetic-based food is the main driver for the fresh organic chicken market.
Meat eaters are also influenced by the organic option of meat driving the fresh organic chicken market. Fresh organic chicken is provided with vegetable proteins, fruits, cereals, and specific additions carrying essential vitamins and minerals.
Europe accounts for the highest market share of the fresh organic chicken market due to the presence of a large number of organic meat growers in the region. North America holds the second-largest share of the market due to the increasing knowledge of natural and organic products, which is driving the demand for fresh organic chicken. USA and Canada are the key markets for Fresh organic chicken in the region
The fresh organic chicken market in the Asia Pacific is expected to develop rapidly as increasing demand for meat in the daily diet in countries like India and China.
Some of the key players operating in the fresh organic chicken market are Hein Celestial, Foster Farms, Perdue Farm, Tyson Food Inc, Pilgrim, Plainville Farm, Sanderson Farm, and Bell & Evans among others.
These companies are implementing various strategies to gain an advantage such as emphasizing product quality and prices and building a strong brand reputation and distribution network. Companies operating in the fresh organic chicken market are rapidly adopting new market dynamics and focusing on enhancing technology to address the increasing demand for improved poultry services. Also, the market players are focusing on launching new products made from fresh organic chicken.
The future of the fresh organic chicken market is promising as the market is expected to continue growing in the coming years. Rising disposable income and standard of living leading to an increase in consumer spending on food products is a major factor that is creating a lucrative opportunity for the fresh organic chicken market.
The increasing popularity of e-commerce sites, rapid urbanization, and an increasing per capita income in emerging economies influencing people to go for organic and pure food are expected to drive market growth during the forecast period. With the availability of a wide variety of organic chicken products with technological advancement has raised the demand for organic chicken. This in turn is expected to bolster the growth of the fresh organic chicken market in upcoming years.
| Data Point | Key statistics |
|---|---|
| Expected Market value in 2023 | US$ 3.4 Billion |
| Projected Market Value in 2033 | US$ 12.8 Billion |
| Growth Rate (2023 to 2033) | CAGR of 14.2% |
The fresh organic chicken is defined as a chicken that has been fed on organic feed, grown in uncluttered environment, and is free from all kinds of pesticides and synthetic additives. The trend of organic chicken gained prominence in the early 2010s right after the outbreak of organic food trends in the mid-2000s in the West.
Wellness oriented consumers are much likely to prefer chicken that has fewer or no toxins, less fats, and more raw flavour; traits of fresh organic chicken. Growing affinity towards chemical-free foods, readiness to pay more for good quality foods, and the rising cases of bird-flu outbreaks are some of the key factors that will bolster the growth of fresh organic chicken market.
The broiler chicken segment forms the largest part of the global poultry market accounting for a hefty market share of more than 93%, the rest belonging to the organic chicken segment. In order to help them grow faster, broiler chicken are fed with harmful chemicals and antibiotics that leads to early puberty in females and causes male fertility problems.
Regular consumption of broiler chicken that contains high levels of unhealthy fats can gradually cause problems such as obesity, high blood pressure, and heart problems. Most of the broiler chicken are carry high level of faecal infection which results in salmonella dysentery in humans.
With the advent of internet consumers have become smarter and quite aware of the know-how of the poultry industry. This will gradually create a stir in the global poultry market and hence, the growth rate of the fresh organic chicken market is estimated to be 5-6% more than that of the regular chicken market over the forecast period.
Some of the key players manufacturing fresh organic chicken are as follows -
The European region is estimated to have the largest market share by volume due to the presence of vast number of organic meat growers and eaters in the European countries. Since the trend of organic foods in European nations are souring sky high at present, the European market is also expected to be the frontrunner in terms of organic chicken production and growth rate.
The North American market accounts for the second largest market share after Europe, alas, it posts growing concern from the abrupt growth of vegan and plant-based foods that could create trouble for fresh organic chicken market players of North America.
However, presence of hard-core meat eaters in the North American market may project an optimistic scenario. The South Asian and East Asian markets are expected to follow suit at a much later phase but would offer loads of business opportunities to local framers and emerging players in the long run.
The Oceania region accounts for the largest production of global organic foods registering a 50% plus market share and since it lays quite ahead in terms of growth on the PLC curve, the market for fresh organic chicken in Oceania will project a moderate growth rate. MEA and Latin America regions are expected to portray the lowest growth rates.
The fresh organic chicken market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the fresh organic chicken market report projects the attractiveness of each major segment over the forecast period.
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Fresh Organic Chicken Market
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