The demand for pet snacks and treats in Japan is projected to grow steadily from USD 766.9 million in 2025 to USD 1,116.3 million by 2035, reflecting a compound annual growth rate (CAGR) of 3.8%. This growth is driven by several key factors, including the increasing humanization of pets, where pets are treated more like family members, and the rising demand for premium, health-conscious products. As consumers become more mindful of pet nutrition and well-being, there is a growing shift toward snacks that offer health benefits, such as natural ingredients and functional treats aimed at improving pets' overall health.
The early growth phase from 2025 to 2030 will see gradual increases in demand, primarily driven by rising pet ownership and a steady preference for higher-quality treats. As the industry matures, from 2030 to 2035, growth will accelerate, driven by more specialized product offerings and innovations like organic treats and functional snacks aimed at specific health benefits. As pet owners continue to invest in high-quality products for their pets, the demand for premium pet snacks will rise, further solidifying the industry’s growth. The expansion of e-commerce platforms and retail availability will make these products more accessible, contributing to the overall demand increase in the latter half of the forecast period.
Between 2025 and 2030, demand for pet snacks and treats in Japan is expected to rise from USD 766.9 million to USD 997.4 million, an increase of USD 230.5 million. This period will see moderate growth primarily driven by rising pet ownership, the increasing trend of treating pets like family members, and a growing demand for healthier snack options. The adoption of premium, nutritionally enriched snacks will be a key factor in this phase, although growth will be tempered by industry maturity and the continued reliance on traditional pet snack products. Consumers will begin to explore higher-quality treats for their pets, but the industry’s overall demand will remain relatively stable.
From 2030 to 2035, the demand will accelerate sharply, growing from USD 997.4 million to USD 1,116.3 million, adding USD 118.9 million. This represents a significant acceleration phase, where demand will be driven by evolving trends such as functional snacks, organic pet treats, and snacks offering specific health benefits. The growing awareness around pet nutrition and the increasing willingness to spend on premium products will fuel this demand surge. The industry will see a greater emphasis on high-value, health-focused pet snacks, with more innovative and specialized options entering the industry, reflecting the changing preferences of pet owners.
| Metric | Value |
|---|---|
| Demand for Pet Snacks and Treats in Japan Value (2025) | USD 766.9 million |
| Demand for Pet Snacks and Treats in Japan Forecast Value (2035) | USD 1,116.3 million |
| Demand for Pet Snacks and Treats in Japan Forecast CAGR (2025 to 2035) | 3.8% |
The demand for pet snacks and treats in Japan is growing as pet ownership continues to rise and owners increasingly view their pets as family members, leading to greater spending on premium and specialized pet products. As more consumers adopt pets, particularly cats and dogs, there is a growing industry for high-quality snacks and treats that cater to pet health, nutrition, and enjoyment.
Japan’s trend of pampering pets with gourmet foods, health-conscious treats, and functional snacks designed to improve pets' well-being is driving this demand. Pet owners are increasingly looking for treats that are not only tasty but also promote benefits such as dental health, joint support, and skin condition improvement. The growing trend towards natural, organic, and clean-label pet products also supports the industry for pet snacks and treats, with consumers seeking out healthier options for their pets.
The rise of e-commerce and online pet product retailers in Japan is making it easier for pet owners to access a wide range of snacks and treats, further contributing to demand. As Japanese pet owners continue to prioritize the health and happiness of their pets, the demand for premium, specialized, and functional pet snacks and treats is expected to continue growing steadily through 2035.
Demand for pet snacks and treats in Japan is segmented by pet type, distribution channel, and product. By pet type, demand is divided into dogs, cats, and others, with dogs holding the largest share. The demand is also segmented by distribution channel, including specialty pet stores, supermarkets & hypermarkets, online, and others, with specialty pet stores leading the demand. In terms of product, demand is divided into eatables and chewables, with eatables leading the demand. Regionally, demand is divided into Kanto, Kinki, Chubu, Kyushu & Okinawa, Tohoku, and the Rest of Japan.
Dogs account for 43% of the demand for pet snacks and treats in Japan. This is largely driven by the high number of dog owners in the country, as dogs are considered loyal companions and are often treated as part of the family. Pet snacks and treats for dogs are popular for training, rewarding good behavior, or simply showing affection. Additionally, the growing focus on pet health and wellness has led to an increase in the demand for high-quality, nutritious snacks for dogs. Dog owners in Japan are increasingly looking for products that provide additional benefits such as dental health, coat care, or weight management, contributing to the overall demand for dog snacks. As the number of dog owners continues to rise, dogs will maintain their dominant share in the pet snacks and treats industry in Japan.
Specialty pet stores account for 88% of the demand for pet snacks and treats in Japan. These stores have established themselves as the go-to destination for pet owners seeking high-quality, specialized products. With their dedicated focus on pet care, specialty pet stores offer a wide variety of pet snacks and treats that are often not available in general supermarkets or hypermarkets. These stores also provide expert advice, personalized customer service, and a deeper understanding of pet needs, which further strengthens their dominance in the distribution channel. Pet owners prefer specialty pet stores for their convenience in finding premium and health-conscious products for their pets. The continued growth of these stores, coupled with Japan's high pet ownership rates, ensures that specialty pet stores will remain the leading distribution channel for pet snacks and treats.
Eatable pet snacks account for 70.8% of the demand for pet snacks and treats in Japan. These products are typically the most popular choice for pet owners, as they are convenient, versatile, and often used as rewards, training tools, or simple indulgences for pets. Eatable snacks are available in a variety of flavors, ingredients, and formulations designed to meet different dietary needs and preferences, making them appealing to a broad consumer base. With an increasing focus on pet health, eatable snacks that offer nutritional benefits, such as vitamins, minerals, and dental health properties, are in high demand. As pet owners seek to provide their pets with more than just basic nutrition, the demand for eatable pet snacks continues to rise. Their popularity is further driven by their ease of use and the variety of options available, cementing their position as the dominant product category in the pet snacks and treats industry in Japan.
Demand for pet snacks and treats in Japan is growing as pet owners increasingly treat their animals as family members, which boosts spending on premium, indulgent and functional products. A rise in single‑person and elderly households, and smaller living spaces also favour convenient treat formats over full meals. Key drivers include the growth in specialty pet stores and online retail, and innovation in treat formats. Restraints include price sensitivity especially for premium products, competition from homemade or basic treats, regulatory compliance for pet‑food safety, and a mature pet population with limited head‑count growth.
In Japan, demand is rising because pet owners are increasingly seeking ways to pamper their pets and provide variety beyond standard food. As pets play more central roles in households especially in urban areas with smaller families and older residents snacks and treats become a tool for bonding and reward. The convenience of grabbing a treat aligns well with busy lifestyles and pet‑friendly living conditions in cities. The expanding product range flavoured treats, functional snacks, speciality packaging makes treats more attractive and accessible. Growth of dedicated pet‑product retail channels and online platforms is also enhancing product availability and visibility for pet snacks and treats.
Product and packaging innovations are significantly contributing to growth in the Japanese pet treat sector. Manufacturers are developing treats with specific health‑benefits (dental care, weight management, digestive support), “clean‑label” ingredients, premium flavours, and formats tailored for smaller dogs or cats. Packaging innovations like resealable pouches, single‑serve portions and eco‑friendly materials address urban consumer needs. E‑commerce, subscription models and direct‑to‑consumer channels support faster rollout and broader reach of new formats. These innovations help differentiate products, command premium prices, and appeal to the discerning pet‑owner segment in Japan, thereby driving greater uptake of snacks and treats.
Despite the favourable environment, several challenges inhibit the expansion of pet snack and treat consumption in Japan. One challenge is the premium price point of many treats compared to basic feeding products; in a mature industry, cost sensitivity still matters. Another barrier is trust: pet owners expect high safety, quality and efficacy especially when claims are made for functional or health‑oriented treats and any misstep can erode confidence. Regulatory and labelling complexity for pet‑food and treat products adds cost and slows innovation. While product innovation is strong, the head‑count of pets (especially dogs) is not growing rapidly, so volume growth is constrained by a stable or slowly‑growing pet base rather than headcount expansion.
| Region | CAGR (%) |
|---|---|
| Kyushu & Okinawa | 4.8% |
| Kanto | 4.4% |
| Kinki | 3.9% |
| Chubu | 3.4% |
| Tohoku | 3.0% |
| Rest of Japan | 2.8% |
The demand for pet snacks and treats in Japan is growing across all regions, with Kyushu & Okinawa leading at a 4.8% CAGR. This growth is driven by the increasing pet ownership and rising spending on pet care products. Kanto follows with a 4.4% CAGR, fueled by the large urban population and the strong demand for premium pet care products. Kinki shows a 3.9% CAGR, supported by the region’s focus on health-conscious pet owners. Chubu experiences a 3.4% CAGR, with growing pet care industries and retail infrastructure. Tohoku and the Rest of Japan show more moderate growth at 3.0% and 2.8%, respectively, influenced by increasing awareness of pet health and wellness.
Kyushu & Okinawa is experiencing the highest demand for pet snacks and treats in Japan, with a 4.8% CAGR. This growth is primarily driven by the increasing number of pet owners and the growing interest in high-quality, nutritious snacks for pets. In Kyushu, cities like Fukuoka have seen a rise in the number of pet-friendly services and pet care products, which are contributing to the higher demand for premium pet snacks and treats.
Okinawa’s relatively large number of pet owners, combined with a cultural shift towards healthier pet food options, is also supporting the rise in demand for pet snacks and treats. Additionally, as the pet care industry continues to expand in the region, pet owners are seeking more diverse and specialized products for their pets. With a focus on pet health and well-being, Kyushu & Okinawa are leading the way in the growth of the pet snacks and treats industry in Japan.
Kanto is seeing strong growth in demand for pet snacks and treats, with a 4.4% CAGR. The region’s large urban population, particularly in cities like Tokyo, is a significant driver of this demand. As more people live in apartments and lead busy lifestyles, there is a growing trend of pet ownership, particularly among younger generations. Pet owners in Kanto are increasingly willing to invest in premium products that contribute to the health and well-being of their pets, including nutritious and high-quality snacks.
The strong retail infrastructure in Kanto, including specialty pet stores and online platforms, makes pet snacks and treats widely accessible. The growing awareness of pet health and wellness is contributing to the shift toward natural and organic products in the region. As pet care continues to be a priority for many consumers in Kanto, the demand for diverse and healthy pet snacks and treats is expected to remain strong, supporting continued growth in the industry.
Kinki is experiencing steady growth in demand for pet snacks and treats, with a 3.9% CAGR. The region’s focus on pet health and wellness, particularly in cities like Osaka, is a key driver of this trend. As pet owners become more aware of the importance of providing balanced diets and treats for their pets, the demand for high-quality, nutritious snacks is rising.
The region’s active pet care industry, which includes a large number of pet retailers and veterinary clinics, is also contributing to the growing popularity of pet snacks and treats. As the demand for specialty products, such as grain-free and organic pet treats, increases, the Kinki region is becoming a significant player in the pet care industry. With a growing middle class that is increasingly concerned about pet nutrition, the region is expected to continue its steady growth in the pet snacks and treats industry.
Chubu is seeing moderate growth in demand for pet snacks and treats, with a 3.4% CAGR. The region’s growing pet care industry, particularly in cities like Nagoya, is contributing to the rise in demand for specialized pet food products, including snacks and treats. As pet ownership becomes more common and the focus on pet health increases, consumers are seeking nutritious and high-quality options for their pets.
Chubu’s expanding retail infrastructure and pet care services are further supporting the demand for pet snacks and treats. As the region's population continues to adopt healthier lifestyles, there is a growing trend of applying similar health-conscious principles to pet care. This shift toward premium and functional product is expected to continue driving demand for pet snacks and treats in the region. While growth is moderate compared to other regions, Chubu’s focus on quality and variety in the pet care industry ensures steady growth.
Tohoku is experiencing moderate growth in demand for pet snacks and treats, with a 3.0% CAGR. The region’s growth is primarily driven by a rising awareness of pet health and an increasing number of pet owners looking for high-quality products. While Tohoku is not as urbanized as other regions, the growing popularity of pets as family members is contributing to the demand for better pet care products, including snacks and treats.
The region’s agricultural background is also influencing the pet care industry, as more locally produced, natural, and organic pet treats are becoming available. As consumers in Tohoku become more educated about pet nutrition, the demand for premium pet snacks and treats is expected to rise steadily. With a growing focus on pet wellness and health, the region is poised to see continued demand for these products, albeit at a slower pace than more metropolitan areas.
The Rest of Japan is experiencing steady growth in demand for pet snacks and treats, with a 2.8% CAGR. While this growth is slower compared to more urbanized regions, there is increasing demand in rural areas as more people adopt pets and seek ways to enhance their pet care. Pet owners in these areas are becoming more conscious of the nutritional value and quality of the snacks and treats they offer their pets.
As access to pet care products improves and distribution networks expand, the Rest of Japan is seeing a rise in the availability of pet snacks and treats, especially those that focus on natural ingredients and health benefits. The region’s steady adoption of pet care products and the growing trend of treating pets as family members will continue to drive the demand for pet snacks and treats. Despite moderate growth, the Rest of Japan remains an important part of the overall pet care industry in the country.
The demand for pet snacks and treats in Japan is growing rapidly, driven by the increasing humanization of pets. As more pet owners view their pets as family members, spending on premium products such as snacks and treats is on the rise. Urbanization and smaller living spaces are contributing to a growing demand for convenient, high-quality pet snacks that cater to pets' health needs and the desire for indulgence. With a significant focus on quality, nutritional value, and functionality, the pet snack industry in Japan is experiencing robust expansion.
In the Japanese industry, Mars, Incorporated and its Affiliates hold a significant share of approximately 28.0%, underscoring their dominant role in the sector. Other key players include Nestlé, SCHELL & KAMPETER, INC., The J.M. Smucker Company, and Hill’s Pet Nutrition, Inc., each providing a variety of pet snacks and treats designed to cater to different pet needs. These companies are capitalizing on consumer demand for functional snacks such as dental treats, skin and coat support, and other health-enhancing products.
Key drivers for the increasing demand include a growing pet population, more spending on premium pet care products, and an increased focus on health-conscious pet owners looking for treats that support wellness. The trend of “pet as family” is fostering a desire for indulgent treats that offer both enjoyment and health benefits for pets. With pet ownership continuing to evolve, and the rise of e-commerce and specialty retail, the demand for pet snacks and treats in Japan is expected to continue to grow, driven by innovation and evolving consumer expectations.
| Items | Values |
|---|---|
| Quantitative Unit | USD million |
| Pet Type | Dogs, Cats, Others |
| Distribution Channel | Specialty Pet Stores (88.0%), Supermarkets & Hypermarkets, Online, Others |
| Product | Eatables, Chewable |
| Regions Covered | Kyushu & Okinawa, Kanto, Kinki, Chubu, Tohoku, Rest of Japan |
| Key Players Profiled | Mars, Incorporated and its Affiliates, Nestlé, SCHELL & KAMPETER, INC., The J.M. Smucker Company, Hill's Pet Nutrition, Inc. |
| Additional Attributes | Dollar sales by pet type, product, distribution channel, and regional trends focusing on pet care, specialty stores, and online channels |
The global demand for pet snacks and treats in Japan is estimated at USD 766.9 million in 2025.
The demand for pet snacks and treats in Japan is projected to reach USD 1,116.3 million by 2035.
The demand for pet snacks and treats in Japan is expected to grow at a 3.8% CAGR between 2025 and 2035.
The key pet types in Japan are dogs, cats and others.
In terms of distribution channel, specialty pet stores segment to command 88.0% share in 2025.
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Demand for Pet Snacks and Treats in Japan
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