The low-calorie popsicles market is estimated to secure a valuation of US$ 1.2 Billion in 2023 and is estimated to rise to US$ 2.2 Billion by 2033. The market is anticipated to grow at a CAGR of 6.3% during the forecast period. The factors accelerating the demand for low-calorie popsicles are as follows-
The low-calorie popsicle market is expected to grow during the forecast period owing to increased consumer health awareness and the growing trend of a healthy lifestyle. Many people are looking for a low-calorie alternative to high-calorie desserts like ice cream and sorbet. The low-calorie popsicles include various types of popsicles like vegan-friendly, fruit-based, and dairy-based.
North America accounts for the largest market share the low-calorie popsicles, due to the increasing number of health-conscious consumers in the region and growing technological advancement in the food & beverage industry.
Europe accounts for more than half of the share in the low-calorie popsicle market. The fast pace lifestyle and increased consumption of ready-to-eat food in the region drive the market growth
The United Kingdom accounts for a significant share of the Europe market due to the high product demand and the increased number of product launches
Asia Pacific is expected to witness the fastest growth over the forecast period owing to the increased consumption of convenient and healthy food products in the region. Also, the fastest-growing food & beverage industry, particularly in emerging economies like China and India, is likely to boost the market growth in the region.
Some of the players operating in the low-calorie popsicles market are Natural fruit corporation, Nestle S.A., J&J Snack Foods Corporation, Andrade’ss desserts, Modern Pop, Ice Pop Factory, Eclectic Food services, Unilever Plc, ZoCal Inc. among others
Manufacturers are coming up with innovative packaging and marketing strategies like mergers, acquisitions, partnerships, and joint ventures. Also, the market players are using high-quality materials to maintain the taste and texture of the product and offer a wide range of flavors and varieties with low sugar content.
For instance, in February 2020 - ZoCal the California-based frozen dessert company launched the world’s first zero and ultra-low calories desserts and announced the release of its premier line of frozen treats with zero-calorie popsicles and sorbet bars.
The future of the low-calorie popsicle market looks promising with the increased popularity of low-calorie, gluten-free, low-sugar food products with the rising number of consumers becoming health conscious. Also, the rapid growth of e-commerce and numerous malls, convenience stores, and departmental stores are contributing to the expansion of the low-calorie popsicle market. The start-ups operating in the low-calorie popsicle market are coming up with very innovative products with great taste and texture just like the traditional high-calorie popsicle by using new and unique flavors.
For instance, founded in 2019 - NOTO is a brand of ice cream with a wide range of popsicles with low calories and zero added sugar. Various flavors like strawberry, raspberry, kala jamun, imli, pina colada, mango, coconut, orange, and more, and these products are dairy-free and gluten-free.
| Data Point | Key statistics |
|---|---|
| Expected Market value in 2023 | US$ 1.2 Billion |
| Projected Market Value in 2033 | US$ 2.2 Billion |
| Growth Rate (2023 to 2033) | CAGR of 6.3% |
Growing impulsive buying and demand for new flavor is estimated to increase the growth for low calorie popsicles market. Rising awareness of high fat ice cream, making consumers to go for low calorie popsicles. Middle East, Central and South America, Africa and Asia Pacific predicted to emerge as some important regions in future.
Countries from Asia Pacific such as India, China and other countries are observing significant increase in demand for low calorie popsicles because of changing condition of climate and increasing number of consumers. Low calorie popsicles are estimated to observe significant growth because of increasing health consciousness. Lactose intolerance consumers prefer low fat products.
Many companies are coming up with many new and innovative flavors to increase its revenue. For instance, in 2017 GoodPop is an American brand all natural ice pops manufacturer introduced new pops which is organic, 100% fruit puree and fruit juice and are available in three flavors strawberry lemonade, concord grape and fruit punch.
This pops have no added sugar, gluten free, fat free, are kosher. Del Monte had made real fruit popsicles by mixing orange and berry. Introduction of new flavor is anticipated to increase the sales and will lead to growth of overall low calorie popsicles market.
With the rising awareness of consumers regarding their health, most of the manufactures are focusing on high quality raw materials and fresh fruits to maintain the taste, flavor and texture of the product. Increasing awareness of low calorie popsicles is predicted to drive the production of the low calorie popsicles market in forecast period.
Low calorie popsicles market is predicted to witness fast growth in forecast period. Products containing fats may have high energy but it will lead to gain weight. Hence, consumers are preferring low calorie popsicles. Lots of people suffer from lactose intolerance which leads to diseases such as bloating, diarrhea and gas.
Patients who are lactose intolerant cannot digest any dairy products or milk. So, low calorie fruit popsicle is one of the alternative for them. Prevalence of obesity is one of the another reason for driving the low calorie popsicles. One out of six people in United State is suffering from obesity, which is leading consumers to have multiple health problem and life threatening conditions. This will drive the consumption of low calorie popsicles in the market.
The availability of different flavours in low calorie popsicleshas gained the interest of consumers. Low calorie popsicles are available in coconut, mango, pineapple, apple, citrus, grapes, strawberry and others. The citrus flavour popsicles are loved by most of the population. The citrus fruit are good for digestion and aid to fight stomach diseases; this may lead to rise in this segment in coming years.
Considering the other flavours, mango is the rapidly growing segment during the forecast year. The market for tropical fruits is increasing and it is encouraging many big manufacturers to spend money into the market specially in the countries such as United State and Europe. Favourable policies and regulation of government in Asian countries such as China, Indonesia and Korea are encouraging foreign players to invest in this regions.
Some of the key players operating in the global low calorie popsicles are as follows-
and many more. Some companies are collaborating with retail stores like Walmart and Tesco plc.to sale their low calorie popsicles to their consumers. Awareness among consumers of such product are increasing because of the tie ups with this big retail stores which made the product easily available to consumers, which will lead to increase the sale.
For instance, Natural fruit corp. provides opportunity for franchise to wholesale to retail outlets, convenience stores, independent grocery stores. Chunk O’Fruit is 100% natural, no artificial color or flavor is added. They use fresh fruits in each bar by a proprietary manufacturing process. It is low calorie popsicles and are available in more than 20 flavors. Consumers want low calorie popsicles for their children and for themselves because of health benefit.
Unilever come up with new ingredient called ice structuring protein. This protein will allow make popsicles which are lower in fat, calories and sugar and it will include more fruits in the low calorie popsicles. Unilever is also trying to make low calorie popsicles better to hold and less messy to eat. Mixing ice structuring protein technology will allow them to make popsicles don’t melt easily, so any one can enjoy it and can be serve in hot countries also.
Modern pop claims that they serve over half a daily serving of fruit in every box. The low calorie popsicles are made with flash frozen whole fruit. The technique freezes fruit from farm at peak ripeness, allowing the popsicles to lock its natural fresh flavor and more nutrients. The low calorie popsicles of Modern Pop use no refined sugar and they have just 45-50 calories in each popsicle.
In 2020, Crave better foods merged with Solero frozen novelty business firm Iris brand. This brand will offer a range of frozen treats such as cream bar, natural crushed fruit bars, natural crushed fruit pops and organic crushed fruit bars, with each bar containing 40-120 calories per serving.
In 2020, ZoCal introduced zero calorie ice pops and sorbet bars. This new product contains no sugar or sugar alcohols, no cholesterol and no fat. ZoCal ice pops contain zero calorie and are available in boxes of five. This ice pop has come in six flavors, orange, lemonade, fruit punch, passionfruit, strawberry guava lemonade and cherry hibiscus.
North America is expected to led the market and continue its position in the forecast period. United State and Canada are estimated to account significant growth in future. The producers are mainly located in USA, Nestle USA is a part of Nestle S.A, and capture major market in United State.
Australia is one of the most attractive market for low calorie popsicles. Supermarket/hypermarkets are the fastest growing distribution network in the region. In European region, United Kingdom and Sweden are the attractive market for low calorie popsicles due to rising demand in the region.
Companies are growing their presence by expanding the product distribution in countries such as India, Spain, Brazil, Mexico, etc. In forecast period it is expected that Asia Pacific will witness faster growth. High percentage of younger population and increasing middle class families are other factors driving the regional product demand.
The research report presents a comprehensive assessment of the low calorie popsiclesmarket and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as application, product type, form, nature and sales channel.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Low Calorie Popsicles Market
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