Masa Corn Products Market Analysis

Masa Corn Products Market: Global Industry Analysis 2012 – 2016 and Opportunity Assessment; 2017 – 2027

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This Masa Corn Products market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is one of the most comprehensive documentation that captures all the facets of the evolving Masa Corn Products market.


The consumer preferences are drifting towards healthy and convenient food options leading to demand for new innovative food products. Masa corn flour is extensively used in Mexican food preparations and is becoming a popular alternative to wheat flour owing to its nutritional value. Masa flour also known as corn flour or masa harina is a traditional flour of Latin America which is prepared by finely grounded dried corn seeds that are being either cooked or soaked in solution of water and lime which gives it a soft texture and also contributes to the pleasant taste of masa corn products. Masa corn flour is used to make wide variety of products such as tortillas, tamales among others. These products can be formed with different forms of masa corn flour which provides thickness and substances to these products. Being alkaline in nature, masa corn products also helps to provide certain health benefits.

Global Masa Corn Products Market: Drivers and Restraints

Market Growth Analysis

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

Masa Corn Products Market:
Global Industry Analysis 2012 – 2016 and Opportunity Assessment; 2017 – 2027
The masa corn products market is primarily driven by the increasing demand for healthy and innovative food products. The instant and easy to use masa corn flour boosts the market for masa corn products, as these preparations can be prepared domestically. Thus, convenient food property is driving the market for masa corn products.  Moreover, masa corn products undergo nixtamalization process that involves alkaline cooking which provides significant health benefits such as  they represents a rich source of carbohydrate, protein and fats and also enhance the vitamin content particularly vitamin B and vitamin C. Hence, providing healthy alternatives to the consumers. Moreover, masa corn products are considered to be gluten free and cholesterol free. Hence, changing behaviour pattern and adoption of healthy lifestyle among consumers contributes to robust demand for masa corn products.

However, untreated corn is considered to be a predisposition factor for pellagera especially in African countries. Hence, careful processing is required in the preparation of masa corn products. Moreover, there is lack awareness among consumers regarding the products manufactured by masa corn across various regions may also restrain the growth of masa corn products market.

Global Masa Corn Products Market:  Segmentation

Global Masa Corn Products Market:  Region wise Outlook

The global masa corn products market is categorised into seven regions, namely, Western Europe, Eastern Europe Middle East and Africa (MEA), Asia Pacific excluding Japan (APEJ), Japan, Latin America and, North America. Latin America holds the major share in the global masa corn products market. Masa corn flour is a traditional dough flour of Latin America, thus significantly contributing in the growth of masa corn products. North America accounts for relatively substantial share in the masa corn products market. As masa corn is considered to be reach in folic acid, US government is making initiative to increase folic acid intake especially among Hispanic women through fortification of masa corn flour and its associated products. Thereby, spurring the demand for masa corn products in North America. However, owing to lack of awareness regarding the applications of masa corn flour in Asia Pacific region, may restrain the market growth. Although, the food manufacturers can potentiate upon the masa corn products by exploring the white patches in Asia Pacific region.

Global Masa Corn Products Market:  Key Players

Some of the prominent players identified in the global masa corn products market includes: Mesa Foods, LLC., Cargill, Incorporated, Gruma, S.A.B. de C.V, Archer Daniels Midland Company, Limagrain Céréales Ingrédients, Buhler AG, Bob’s Red Mill Natural Foods., Cornexo GmbH, Bunge North America, Inc.

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of Future Market Insights.

Competitive Positioning Matrix

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.



Average Selling Price (ASP) Analysis

Disclaimer: This data is only a representation. Actual data may vary and will be available in the report.

On the basis of product type, masa corn products market is segmented into:-

  • Yellow masa corn
  • White masa corn

On the basis application, masa corn products market is segmented into:-

  • Tortillas
  • Tamales
  • Corn Chips
  • Tacos
  • Others

Regional analysis for Masa Corn Products Market includes

  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • Western Europe
      • Germany
      • France
      • U.K
      • Italy
      • Spain
      • Nordics
      • Benelux
      • Rest of the Western Europe
    • Eastern Europe
      • Poland
      • Russia
      • Rest of the Eastern Europe
  • Asia Pacific excluding Japan (APEJ)
    • China
    • India
    • ASEAN
    • Australia and New Zealand (ANZ)
    • Rest of APEJ
  • Japan
  • The Middle East and Africa
    • GCC Countries
    • North Africa
    • South Africa
    • Rest of MEA

Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of volume and value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint.
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Harish Tiwari

Harish Tiwari

Global Head - Business Development

Pranay Mhaisekar

Pranay Mhaisekar

Business Development

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