Prebiotic Ingredients Market: Growing Health Awareness and Preference for Plant-based Ingredients to Shape Future Trends: Global Industry Analysis and Opportunity Assessment, 2019-2029

Key Factors Shaping the Prebiotic Ingredients Market

• Rise in Consumption of Prebiotic Ingredient for Healthy Gut

  The increasing demand for healthy food with prebiotic ingredients is estimated to grow the market of prebiotic ingredients majorly in American & European countries. Galacto-oligosaccharides (GOS), Fructo-oligosaccharide(FOS) are extensively consumed in the food processing segment, as these are friendly for the digestive system.

  As trending, processed food is consumed widely, to maintain healthy gut, which the friendly bacteria require. Prebiotic ingredients are the key component to promote increase of friendly bacteria. The bakery and confectionery sector consumes the largest part of the emulsifiers, while the meat industry emerges as a growing sector for the market.

• Growing Preference for Plant-based Products

  As the consumers are opting for plant-based and natural products, manufacturers in various industries are trying to incorporate natural ingredients in their products. The primary source of prebiotic ingredients is natural dietary fiber. The increase in awareness about the side-effects of the antibiotics and other chemicals present in processed food products, increase the consumption of prebiotic fibers. These are anticipated to be some of the drivers for the increase in the demand for plant-based products.

  Thus, the increasing inclination towards the use of plant-based products is estimated to have a positive influence on the prebiotics market. Prebiotic fiber compounds, which are heat- and pH-stable. Various advantages offered by prebiotics have increased its demand in the end-use industry and are anticipated to boost the growth of the prebiotics market.

• Positive Impact of Enhanced Marketing and Promotional Strategies

  The awareness about benefits of prebiotics are still not known by consumers across some regions of the world. As the knowledge about prebiotics is less, consumers are anticipated to prefer use of products that contain known ingredients. The less popularity of prebiotics in the market is anticipated to affect its sales in end-use industries. Thus, an increase in promotional and marketing strategies is expected to have a major impact on the prebiotics market.

Prebiotic ingredients Market Structure Analysis

• The global prebiotic ingredients market is a moderately competitive market. Approximately 70% - 75% share of the market is held by tier-1 players.
• Expansion of the business through mergers, acquisitions, collaborations, and alliances are the strategies followed by key players in the prebiotic ingredients market. Key market players focus on strategies such as adoption of new technologies to develop innovative products, and further enlargement of sales and distribution channels.
• Noteworthy investments in the research and development for novel and sturdy products is projected to boost the growth prospects of the prebiotic ingredients market.
  • Major players in the prebiotic ingredients market are Koninklijke FrieslandCampina N.V, Roquette Frères S.A., Kerry Group plc, Ingredion Incorporated, Cargill Incorporated, Yakult Honsha Co Ltd., Cosucra Groupe Warcoing SA, BENEO GmbH, Fonterra Co-operative Group Limited, Sensus America. Inc., and Jarrow Formulas, Inc.

Key Segment

Ingredients

• Fructo-oligosaccharide
• Mannan- oligosaccharide
• Galacto- oligosaccharide
• Inulin
• Other

Application

• Clinical Nutrition
• Dietary Ingredients
• Functional Food & Beverages
• Dairy Products
• Infant Formula
• Breakfast Cereal
• Meat Products
• Animal Nutrition
• Pet Food

Source

• Vegetables
• Cereals
• Roots
• Others

Region

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East & Africa