The demand for gemstones in the USA is projected to reach USD 23.3 billion by 2035, reflecting an absolute increase of USD 10.6 billion over the forecast period. The demand, valued at USD 12.7 billion in 2025, is expected to grow at a steady CAGR of 6.3%. This growth is driven by a combination of rising consumer interest in luxury goods, expanding disposable income, and the growing use of gemstones across applications such as jewelry, watches, and fashion accessories.
Gemstones, including diamonds, sapphires, rubies, and emeralds, are key components in the luxury goods industry. The rising popularity of customized jewelry and the growing demand for ethical and sustainable gemstone sourcing are factors contributing to this growth. Gemstones are increasingly used for investment purposes, with certain stones appreciating over time, attracting both collectors and investors. As consumers seek both aesthetic appeal and long-term value, the demand for high-quality gemstones continues to rise, particularly among affluent individuals and collectors. Technological advancements in gemstone processing, such as synthetic gemstone production and improved cutting technologies, are also expected to drive demand. These innovations help make gemstones more accessible and affordable for a broader range of consumers while maintaining their luxury appeal. Marketing efforts and growing consumer awareness about the emotional and cultural significance of gemstones are expected to continue expanding the industry.
Between 2025 and 2030, the demand for gemstones will increase from USD 12.7 billion to USD 13.5 billion, adding USD 0.8 billion. This early phase will see steady growth driven by continuous consumer interest in luxury jewelry, particularly among the middle- to upper-income groups. The demand will be supported by rising disposable income, particularly in regions with high levels of wealth, and a consistent preference for gemstones as symbols of wealth, beauty, and status. Innovations in gemstone sourcing, such as eco-friendly mining and synthetic gemstones, will also play a role in maintaining the growth trend.
From 2030 to 2035, the demand for gemstones will see a more significant acceleration, growing from USD 13.5 billion to USD 23.3 billion, adding USD 9.8 billion. This sharp increase represents a major breakpoint in the industry, driven by the rising popularity of gemstones among a broader consumer base. Economic growth, particularly in emerging economies, and increasing investment in luxury assets will contribute to the expansion of the gemstone industry. As consumers demand higher-quality gemstones and more unique, rare stones, the industry for gemstones will see greater diversification, including increased interest in colored gemstones and their integration into modern designs.
| Metric | Value |
|---|---|
| USA Gemstone Sales Value (2025) | USD 12.7 billion |
| USA Gemstone Forecast Value (2035) | USD 23.3 billion |
| USA Gemstone Forecast CAGR (2025 to 2035) | 6.30% |
The demand for gemstones in the USA is increasing as consumers place higher value on uniqueness, rarity, and personalization in jewellery and luxury accessories. Gemstones are being seen not just as decorative items but as expressions of identity and meaningful milestones, which fuels their uptake among younger and affluent buyers. Custom‑designed pieces with vibrant colored stones are gaining traction, supported by social media and influencer trends.
The rise in experiences and gifting culture is another driver. Gemstone jewellery appeals in occasions such as engagements, anniversaries, and lifestyle purchases areas where personal significance and design play central roles. Retail channels, including online platforms, have expanded access, making it easier for consumers to source gemstone‑centred jewellery with certifications and traceability, which enhances confidence in the purchase.
Innovation in gemstone treatments, enhanced cut quality, and advances in traceability and certification mechanisms are also contributing to growth. These developments help assure authenticity, reduce risk of counterfeit or synthetic stones, and support higher price points. As the jewellery industry advances in transparency and consumer education, gemstones are becoming more mainstream. With these factors combining, demand for gemstones in the USA is well‑positioned for growth through 2035.
Demand is segmented by product type and application. By product type, demand is divided into emerald, ruby, opal, sapphire, and spinel, with emerald holding the largest share. In terms of application, the industry is categorized into jewelry & ornaments and luxury art, with jewelry & ornaments accounting for the dominant share. Regionally, demand is divided into West, South, Northeast, and Midwest.
Emerald gemstones account for 30% of the total demand for gemstones in the USA. Their rich green color, rarity, and strong association with luxury make emeralds highly sought after. Known for their unique hue, emeralds are one of the most valuable gemstones, largely due to their limited availability, which makes them a preferred choice in high-end jewelry.
The demand for emeralds is primarily driven by their popularity in fine jewelry, particularly in engagement rings, necklaces, and earrings, where their striking green color adds sophistication and elegance. Emeralds also carry symbolic value, representing growth, renewal, and vitality, which enhances their appeal in various cultural and celebratory contexts. As consumers increasingly seek personalized and unique jewelry, emeralds continue to be in demand, especially within the luxury sector, where exclusivity and quality are paramount. As trends shift toward customized pieces, the emerald’s reputation as a rare and precious gemstone ensures its continued dominance in the industry, particularly among high-income and discerning buyers.
The jewelry & ornaments sector accounts for 80% of the demand for gemstones in the USA. This dominance is driven by the extensive use of high-quality gemstones in fine jewelry, including rings, necklaces, earrings, and bracelets, where they serve as the centerpiece of luxurious, statement-making pieces. Gemstones like emeralds, rubies, and sapphires are particularly valued for their aesthetic appeal and rarity, making them the preferred choice for upscale jewelry creations.
The increasing trend toward luxury and personalized jewelry is a key driver for gemstone demand, especially among high-income consumers. As people seek unique, handcrafted items that reflect personal style and exclusivity, the demand for fine jewelry incorporating rare gemstones continues to rise. As fashion trends evolve, jewelry remains a significant part of celebratory occasions, such as weddings, anniversaries, and other milestones, ensuring that gemstones are consistently in demand. The jewelry & ornaments sector’s appeal for high-quality, exclusive pieces ensures that it will remain the leading application for gemstones in the USA.
Gemstones are valued for their rarity, unique color and versatility in designs from engagement rings to everyday wear. Key drivers include growing interest in bespoke and lab‑grown gemstones, rising disposable incomes among younger demographics, and strong e‑commerce engagement allowing access to niche stone types. Restraints include volatility in gemstone supply and pricing, consumer uncertainty about authenticity and sourcing, and competition from alternative luxury materials and synthetic substitutes.
Gemstone demand in the USA is growing as consumers move beyond traditional diamond-only jewelry and increasingly seek stones with unique colors, individual stories, and rarity. Popular gemstones like sapphire, emerald, and ruby are becoming key features in engagement rings, necklaces, and other fine jewelry. Jewelry brands are responding by incorporating colored gemstones into their collections, emphasizing personalization and customization as essential differentiators.
Lab-grown gemstones are also gaining traction, as they offer ethical, sustainable, and cost-effective alternatives to mined stones. This growing interest in customized and ethical jewelry is further supported by the rise of e-commerce and direct-to-consumer channels, which allow smaller, niche players to offer a variety of stones and designs that were previously limited to high-end retailers. These shifts are making gemstones more accessible to a broader audience, helping to fuel demand across both mainstream and luxury segments in the USA
Technological innovations are significantly driving the growth of the gemstone industry in the USA by enhancing traceability, authenticity, and overall quality assurance. With advancements in blockchain-based provenance tracking, consumers can verify the origin and authenticity of colored gemstones, ensuring ethical sourcing and adding value to the purchase. Spectroscopy and advanced gemstone treatment technologies allow for richer colors and improved durability, making gemstones more versatile and suitable for everyday wear.
Innovations in cutting and lighting technologies further enhance the appearance of gemstones, ensuring that they meet modern consumer preferences for vibrant, high-quality stones. Online visualization tools, augmented reality (AR) try-ons, and gem customization platforms have revolutionized the way consumers interact with gemstones, enabling them to visualize, personalize, and purchase jewelry more easily. These innovations increase consumer confidence, streamline the buying process, and make gemstone purchases more engaging and accessible, driving broader adoption in the USA.
Despite the increasing demand for gemstones in the USA, several challenges hinder wider adoption. One of the main barriers is supply-chain volatility, as gemstone sourcing can be unpredictable, with factors such as mining conditions and geopolitical risks affecting both the availability and pricing of stones. This unpredictability often leads to fluctuations in prices and potential supply shortages. Authenticity and provenance concerns also present obstacles, as many consumers hesitate to purchase gemstones without clear and credible certification to confirm their origin and ethical sourcing.
While lab-grown gemstones provide an alternative, some consumers still question their value and durability compared to natural stones, which can slow their widespread adoption. The increasing availability of synthetic or alternative luxury materials, such as diamonds or lab-created stones, means that gemstones must clearly differentiate themselves in terms of design, story, and customization to maintain their premium positioning and attract more customers.
| Region | CAGR (%) |
|---|---|
| West | 7.2% |
| South | 6.5% |
| Northeast | 5.8% |
| Midwest | 5.0% |
The demand for gemstones in the USA is growing across all regions, with the West leading at a 7.2% CAGR. This growth is driven by strong consumer interest in fine jewelry and luxury goods, particularly in cities like Los Angeles and Las Vegas, which are key hubs for gemstone trade. The South follows with a 6.5% CAGR, supported by an expanding industry for both natural and synthetic gemstones, particularly in Texas and Florida. The Northeast shows a 5.8% CAGR, fueled by its long-established jewelry industry and affluent consumer base. The Midwest experiences moderate growth at 5.0%, driven by increasing interest in gemstones for both personal adornment and investment purposes, particularly in cities like Chicago.
The West is experiencing the highest demand growth for gemstones, with a 7.2% CAGR. This growth is driven by the region’s dominant position in the jewelry industry, with major hubs like Los Angeles, Las Vegas, and San Francisco leading gemstone trade and luxury jewelry production. The West's strong affinity for fine jewelry and luxury items consistently fuels demand for both natural and synthetic gemstones, catering to affluent buyers who seek high-quality, unique pieces.
In addition to high demand for fine jewelry, the growing trend of custom-designed pieces has increased the need for gemstones. Consumers in the West, especially in cities with large populations of affluent buyers, are actively seeking rare and premium gemstones for exclusive, personalized jewelry designs. The region’s large consumer base, combined with its thriving retail industry, including both brick-and-mortar stores and online platforms, ensures that gemstone demand remains robust. As the West continues to be at the forefront of jewelry innovation and luxury, the demand for gemstones is expected to grow steadily in the coming years.
The South is experiencing steady demand growth for gemstones, with a 6.5% CAGR. The region’s demand is driven by a rising interest in jewelry and luxury goods, particularly in states like Texas and Florida. These states have growing populations, thriving economies, and a rising number of consumers looking for high-quality gemstones for both personal adornment and investment purposes. The South’s increasing interest in luxury goods has spurred demand for both natural and synthetic gemstones.
The region’s jewelry industry is evolving, with a growing number of retailers and online platforms offering gemstone-based products. As consumers increasingly turn to fine jewelry, there is also a growing trend toward custom-designed pieces, further boosting the demand for unique and high-quality gemstones. As more luxury brands and jewelry designers target Southern industrys, the region’s demand for gemstones, both for fashion and investment, continues to rise. With its expanding economy and rising affluence, the South is poised to remain a key region in the USA gemstone industry.
The Northeast is seeing steady growth in the demand for gemstones, with a 5.8% CAGR. The region’s well-established jewelry industry, particularly in cities like New York and Boston, drives much of the demand. The Northeast is home to some of the largest luxury jewelry retailers and gemstone dealers, as well as numerous high-end boutiques and custom jewelry designers. These industrys have long been associated with an affluent consumer base that prioritizes fine jewelry, fueling steady demand for precious and semi-precious gemstones.
The region’s significant concentration of wealth and growing number of collectors further contribute to the increased interest in high-quality gemstones. As the demand for designer and custom jewelry rises, the need for rare and high-quality gemstones grows accordingly. The Northeast’s status as a cultural and financial center has led to a rise in gemstone investments, particularly as consumers look for ways to diversify their portfolios. This steady demand from both luxury buyers and investors ensures that the Northeast will continue to be a key industry for gemstones.
The Midwest is experiencing moderate growth in the demand for gemstones, with a 5.0% CAGR. This growth is primarily driven by an increasing interest in fine jewelry, as more consumers in cities like Chicago, Detroit, and Minneapolis are discovering the aesthetic and investment value of gemstones. The Midwest has traditionally been a more conservative industry, but the rising demand for custom-designed jewelry and unique gemstones is slowly shifting this trend, especially as younger consumers look for distinctive pieces.
The region’s growing jewelry retail sector, including both traditional jewelers and newer online platforms, is helping to boost the adoption of gemstones for personal adornment. As consumers in the Midwest become more aware of the potential for gemstones as an investment, the demand for rare stones, particularly diamonds and colored gemstones, is expected to continue increasing. With the rise of e-commerce, more Midwest consumers are gaining access to high-quality gemstones from a broader range of sources, further supporting steady demand growth in the region.
The demand for gemstones in the USA is gaining momentum, fueled by shifting consumer preferences toward luxury, rarity, and self‑expression. As Americans increasingly invest in fine jewellery, bespoke pieces, and coloured gem stones, suppliers are seeing heightened interest in stones such as emeralds, rubies, sapphires, and other rarer gems. The USA, as a major luxury industry, plays a central role in shaping global gemstone demand.
In the USA demand landscape for gemstones, Gem Diamonds Limited holds a share of approximately 25.2%, indicating its strong position in supplying gemstones to USA customers. Other key suppliers contributing to USA demand include Kiran Gems Private Limited, Gemfields Group Limited, PJSC ALROSA, and Anglo American plc, each active in mining, processing or distributing gemstones used in the USA jewellery industry.
Key drivers of demand in the USA include the growing emphasis on luxury accessories, the rise of custom and designer jewellery, and the increasing influence of digital‑native brands and social media‑driven buying. Consumers are also seeking gemstones with provenance, unique cuts and ethical sourcing, which encourages suppliers to adapt accordingly. While factors such as competition from lab‑grown alternatives, price volatility and supply‑chain transparency issues pose challenges, the outlook for USA gemstone demand remains positive anchored in luxury consumption trends and evolving preferences in fine jewellery.
| Items | Values |
|---|---|
| Quantitative Unit | USD billion |
| Product Type | Emerald, Ruby, Opal, Sapphire, Spinel |
| Application | Jewelry & Ornaments, Luxury Art |
| Regions Covered | West, South, Northeast, Midwest |
| Key Players Profiled | Gem Diamonds Limited, Kiran Gems Private Limited, Gemfields Group Limited, PJSC ALROSA, Anglo American plc |
| Additional Attributes | Dollar sales in the USA for gemstones are driven by product types such as emeralds, rubies, opals, sapphires, and spinels. Key applications include jewelry, ornaments, and luxury art. The demand is geographically concentrated in regions like the West, South, Northeast, and Midwest, with a strong focus on the luxury and jewelry sectors, which significantly influence sales performance.. |
The global demand for gemstone in USA is estimated to be valued at USD 12.7 billion in 2025.
The market size for the demand for gemstone in USA is projected to reach USD 23.4 billion by 2035.
The demand for gemstone in USA is expected to grow at a 6.3% CAGR between 2025 and 2035.
The key product types in demand for gemstone in USA are emerald, ruby, opal, sapphire and spinel.
In terms of application, jewelry & ornaments segment to command 80.0% share in the demand for gemstone in USA in 2025.
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Demand for Gemstone in USA
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