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North America Head-up Display Market Overview

The North America head-up display market revenue totaled at around US$ 437.7 Mn in the year 2021. The head-up display market is expected to reach US$ 3,591.4 Mn by 2032, exhibiting growth at 21.2% CAGR between 2022 and 2032.

Estimated Year (2022) Market Value

US$ 525.7 Mn

Projected Year (2032) Market Value

US$ 3,591.4 Mn

CAGR% (2022-2032)

21.2%

Top 5 Vendor Market Share

Around 40%

The heads-up display (HUD) is a technology that aims to diminish the distraction of a car driver by displaying important information about the vehicle on the windshield. The CRT display was employed in the early stages of HUD. In the second version, solid-state light, similar to an LED, was utilized by its backlight LCD projection. This technology is largely employed in commercial aircraft.

The third generation employs wave-guided optics. The fourth uses scanned lasers to project various graphics and films. The Google Glass is the first available commercial consumer-market personal HUD, and it uses a voice interface to do functions such as computer, communication, and navigation. GPS, embedded devices, altitude, and pressure regulation measurements are all included in these HUDs. Sports-optimized is designed to display information pertinent to an athlete's HUD, such as speed, altitude, jumping height, and athletic power.

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2017-2021 North America Head-Up Display Market Demand Outlook Compared to 2022-2032 Forecast

The North America head-up display market demand is estimated to grow at a 21.2% CAGR between 2022 and 2032 in comparison with 19.4% CAGR registered during the historic period (2017-2021).

A head-up display is a type of Advanced Driver Assistant System (ADAS) that helps you drive safely. It projects critical driving information onto a car's windshield to reduce distractions while driving. Distracted driving frequently results in car accidents and fatalities. According to the Governors' Vehicle Safety Association (GHSA), governments around the world are developing rules and measures to safeguard the safety of vehicles, passengers, and bystanders, stimulating the economy for head-up displays.

Rising Head-Up Display Adoption Opens Up Market Opportunities

The experience of driving has been enhanced by the incorporation of augmented reality (AR) in head-up displays. AR-based head-up displays ensure safety and comfort by projecting an external image of the traffic patterns in front of the car with virtual augmentations. These exhibit systems are widely used because of their cutting-edge functions and simple accessibility. Additionally, head-up displays based on augmented reality have shown to be an effective defence against growing security concerns, which is driving greater demand for the device. Due to the increase in demand for head-up displays based on augmented reality, the industry is observing strategic alliances that will further aid in technological breakthroughs and produce high-quality products.

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Country-wise Insights

The U.S. Head-Up Displays the Market's Demand Outlook

The U.S. head-up displays market was around US$ 357.19 Mn in the year 2021. The key reason behind this stimulated market is due to the ongoing expenditures in the military defence industry, and sales are anticipated to keep increasing in the years to come. Additionally, the United States is one of the world's largest automotive centers. The market is anticipated to grow as a result of the presence of top manufacturers including General Motors, Chevrolet, Tesla, Cadillac, Buick, and various OEMs. Additionally, the country's rising demand for high-tech security features in moderately priced and commercial cars is predicted to drive sales throughout the course of the forecast year.

Mostly motor vehicle related crash accidents registered in the US; death rates are also high as such, the need for safety devices is increasing the level of security. This market is eventually 

Growing HUD Segment is Anticipated to Hold a Significant Share in The Canada Head-Up Displays Market

The Canada Head-Up Displays Market is estimated to hold the highest CAGR of around 23.4% in the forecast period. The HUD segment is anticipated to grow in Canada as a result of rising luxury automobile production and the presence of leading HUD manufacturers there. The use of HUD in cars is on the increase as a component of the driver and security screening systems, as are the government's severe safety rules being implemented alongside rising sales of high-end automobiles. Canada is in charge of the programmes and policies related to transportation. encourage efficient, secure, safe, and ecologically friendly transportation. To enhance their driving experience, consumers are increasingly favouring cars with cutting-edge safety features, including driver assistance features. As a result, numerous automakers in Canada are spending money on R&D to increase the quality of their product lines in the head up display market.

Category-wise Insights

Why has demand for Liquid Crystal Display (LCD) technology been growing?

On the basis of technology category, liquid crystal display (LCD) held the highest market share of around 27.4% in 2021. The use of cutting-edge LED technology can greatly enhance the performance of HUDs. These HUDs have a thin-film transistor manufacturing display, a lens system, a beam spiller, and a picture producing unit (PGU) with just an array of LEDs. Through foldable mirrors, the device reflects images of the environment and on the windshield, these pictures are later projected.

In order for drivers to perceive the projected visuals and information, powerful LEDs and light shows are essential for HUDs. Sales in this sector are anticipated to increase in the upcoming years as a result of these factors.

Growing Application of Head-Up Display in the Automotive Industry

Over the projection period, application of an automotive industry is anticipated to hold the highest CAGR of around 22.2%. HUDs inside the automotive industry are expected to pick up steam. To enhance the driving experience, top automotive manufacturers are integrating cutting-edge HUDs into their premium and special vehicle lines. To increase sales in response to rising demand, producers are also putting HUDs in high-end vehicles and commercial trucks. OEMs are introducing HUD versions that are affordable so that they may be installed in electric vehicles made accessible to consumers in poor nations. This will also make it possible for automakers to include HUDs in affordable car models, further boosting the market's expansion.

Why Conventional Head-up Displays (HUD) Head-Up Displays Hold the Highest Demand in the Market

The market for conventional head-up displays (HUD) held the highest market share 63.1% in 2021. In this windshield HUDs is anticipated to grow significantly in the years to come. HUDs for the windshield display pertinent information immediately on the windshield, giving the driver direct line-of-sight access to it. The motorist is alerted to potential crashes and hazards during special events without being distracted. In luxury and premium car models, these technologies are available as a standard feature. Manufacturers are creating low-cost system versions to permit their use in mid-variant and commercial vehicles. In light of this, the market for windscreen HUDs is anticipated to expand over the forecast timeframe.

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Competitive Landscape

With several leading companies, the head-up display industry is competitive and fragmented. Vendors are putting a growing amount of emphasis on product innovation and differentiation.

  • In January 2021, the new Alternate Reality (AR) HUD from Panasonic Corporation was unveiled. Drivers benefit from comprehensive, artificially intelligent situational awareness provided by Panasonic Automotive's immersive virtual reality head-up display.
  • In February 2021, the business announced that it had started shipping augmented reality head-up displays, adopting Nippon Seiki's initial AR-HUD that used the "DMD method" technology.

Scope of report

Attributes

Details

Market value in 2021

US$ 437.7 Mn

Market CAGR 2022 to 2032

21.2%

Share of top 5 players

Around 40%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

USD Million for value

Key Countries Covered

US, and Canada

Key Segments Covered

By HUD Type, Technology, Application and Country

Key Companies Profiled

Visteon Corporation, Panasonic Corporation, MicroVision Inc., Garmin Ltd.

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

North America Head-up Display Market Segamantion

By HUD Type:

  • Conventional Head-up Displays (HUD)
    • Windshield-based HUD
    • Combiner HUD
    • Head Mounted
  • AR-based Head-up Displays (HUD)

By Technology:

  • CRT
  • Liquid Crystal Display (LCD)
  • Optical Waveguide
  • Digital Light Processing (DLP)
  • Liquid Crystal on Silicon (LCoS)
  • Others

By Application:

  • Automotive
  • Military and Defense
  • Aerospace & Aviation
  • Healthcare & Medical
  • Others

By Country:

  • US
  • Canada

Frequently Asked Questions

What are the key trends boosting the Head-Up Display Market?

Rising consumer demand for technically sophisticated driving systems in passenger cars and the incorporation of connective technologies like artificial intelligence (AI).

Who are the leading companies of Head-Up Display Market?

Thales Group, Collins Aerospace, Nippon Seiki Co., Ltd., Denso Corporation, BorgWarner, Elbit Systems Panasonic are major players.

What was the last 5-year market CAGR?

The market in last 5 years (2017-2021) grew by a CAGR of 19.4%.

What is the estimated growth rate during the forecast period (2022-2032) for the market?

The Head-Up Display Market is anticipated to grow at around 21.2% in the forecast period.

What is driving demand for Head-Up Display Market?

The primary factor anticipated to propel the market throughout the forecast period is the rise in driver and customer safety concerns.

Which country held the highest market share in the year 2021?

The U.S. held the highest market share in the year 2021.

What are key opportunities in market?

During the projected period, the incorporation of augmented reality (AR) in head-up displays opens a window of significant market prospects.

Which was the leading Technology segment in the year 2021?

The liquid crystal display (LCD) segment was the leading share holder in the technology segment for the year 2021.

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