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The North America head-up display market revenue totaled at around US$ 437.7 Mn in the year 2021. The head-up display market is expected to reach US$ 3,591.4 Mn by 2032, exhibiting growth at 21.2% CAGR between 2022 and 2032.
Estimated Year (2022) Market Value |
US$ 525.7 Mn |
Projected Year (2032) Market Value |
US$ 3,591.4 Mn |
CAGR% (2022-2032) |
21.2% |
Top 5 Vendor Market Share |
Around 40% |
The heads-up display (HUD) is a technology that aims to diminish the distraction of a car driver by displaying important information about the vehicle on the windshield. The CRT display was employed in the early stages of HUD. In the second version, solid-state light, similar to an LED, was utilized by its backlight LCD projection. This technology is largely employed in commercial aircraft.
The third generation employs wave-guided optics. The fourth uses scanned lasers to project various graphics and films. The Google Glass is the first available commercial consumer-market personal HUD, and it uses a voice interface to do functions such as computer, communication, and navigation. GPS, embedded devices, altitude, and pressure regulation measurements are all included in these HUDs. Sports-optimized is designed to display information pertinent to an athlete's HUD, such as speed, altitude, jumping height, and athletic power.
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The North America head-up display market demand is estimated to grow at a 21.2% CAGR between 2022 and 2032 in comparison with 19.4% CAGR registered during the historic period (2017-2021).
A head-up display is a type of Advanced Driver Assistant System (ADAS) that helps you drive safely. It projects critical driving information onto a car's windshield to reduce distractions while driving. Distracted driving frequently results in car accidents and fatalities. According to the Governors' Vehicle Safety Association (GHSA), governments around the world are developing rules and measures to safeguard the safety of vehicles, passengers, and bystanders, stimulating the economy for head-up displays.
The experience of driving has been enhanced by the incorporation of augmented reality (AR) in head-up displays. AR-based head-up displays ensure safety and comfort by projecting an external image of the traffic patterns in front of the car with virtual augmentations. These exhibit systems are widely used because of their cutting-edge functions and simple accessibility. Additionally, head-up displays based on augmented reality have shown to be an effective defence against growing security concerns, which is driving greater demand for the device. Due to the increase in demand for head-up displays based on augmented reality, the industry is observing strategic alliances that will further aid in technological breakthroughs and produce high-quality products.
The U.S. head-up displays market was around US$ 357.19 Mn in the year 2021. The key reason behind this stimulated market is due to the ongoing expenditures in the military defence industry, and sales are anticipated to keep increasing in the years to come. Additionally, the United States is one of the world's largest automotive centers. The market is anticipated to grow as a result of the presence of top manufacturers including General Motors, Chevrolet, Tesla, Cadillac, Buick, and various OEMs. Additionally, the country's rising demand for high-tech security features in moderately priced and commercial cars is predicted to drive sales throughout the course of the forecast year.
Mostly motor vehicle related crash accidents registered in the US; death rates are also high as such, the need for safety devices is increasing the level of security. This market is eventually
The Canada Head-Up Displays Market is estimated to hold the highest CAGR of around 23.4% in the forecast period. The HUD segment is anticipated to grow in Canada as a result of rising luxury automobile production and the presence of leading HUD manufacturers there. The use of HUD in cars is on the increase as a component of the driver and security screening systems, as are the government's severe safety rules being implemented alongside rising sales of high-end automobiles. Canada is in charge of the programmes and policies related to transportation. encourage efficient, secure, safe, and ecologically friendly transportation. To enhance their driving experience, consumers are increasingly favouring cars with cutting-edge safety features, including driver assistance features. As a result, numerous automakers in Canada are spending money on R&D to increase the quality of their product lines in the head up display market.
On the basis of technology category, liquid crystal display (LCD) held the highest market share of around 27.4% in 2021. The use of cutting-edge LED technology can greatly enhance the performance of HUDs. These HUDs have a thin-film transistor manufacturing display, a lens system, a beam spiller, and a picture producing unit (PGU) with just an array of LEDs. Through foldable mirrors, the device reflects images of the environment and on the windshield, these pictures are later projected.
In order for drivers to perceive the projected visuals and information, powerful LEDs and light shows are essential for HUDs. Sales in this sector are anticipated to increase in the upcoming years as a result of these factors.
Over the projection period, application of an automotive industry is anticipated to hold the highest CAGR of around 22.2%. HUDs inside the automotive industry are expected to pick up steam. To enhance the driving experience, top automotive manufacturers are integrating cutting-edge HUDs into their premium and special vehicle lines. To increase sales in response to rising demand, producers are also putting HUDs in high-end vehicles and commercial trucks. OEMs are introducing HUD versions that are affordable so that they may be installed in electric vehicles made accessible to consumers in poor nations. This will also make it possible for automakers to include HUDs in affordable car models, further boosting the market's expansion.
The market for conventional head-up displays (HUD) held the highest market share 63.1% in 2021. In this windshield HUDs is anticipated to grow significantly in the years to come. HUDs for the windshield display pertinent information immediately on the windshield, giving the driver direct line-of-sight access to it. The motorist is alerted to potential crashes and hazards during special events without being distracted. In luxury and premium car models, these technologies are available as a standard feature. Manufacturers are creating low-cost system versions to permit their use in mid-variant and commercial vehicles. In light of this, the market for windscreen HUDs is anticipated to expand over the forecast timeframe.
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With several leading companies, the head-up display industry is competitive and fragmented. Vendors are putting a growing amount of emphasis on product innovation and differentiation.
Attributes |
Details |
Market value in 2021 |
US$ 437.7 Mn |
Market CAGR 2022 to 2032 |
21.2% |
Share of top 5 players |
Around 40% |
Forecast Period |
2022-2032 |
Historical Data Available for |
2017-2021 |
Market Analysis |
USD Million for value |
Key Countries Covered |
US, and Canada |
Key Segments Covered |
By HUD Type, Technology, Application and Country |
Key Companies Profiled |
Visteon Corporation, Panasonic Corporation, MicroVision Inc., Garmin Ltd. |
Report Coverage |
Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
Customization & Pricing |
Available upon Request |
Rising consumer demand for technically sophisticated driving systems in passenger cars and the incorporation of connective technologies like artificial intelligence (AI).
Thales Group, Collins Aerospace, Nippon Seiki Co., Ltd., Denso Corporation, BorgWarner, Elbit Systems Panasonic are major players.
The market in last 5 years (2017-2021) grew by a CAGR of 19.4%.
The Head-Up Display Market is anticipated to grow at around 21.2% in the forecast period.
The primary factor anticipated to propel the market throughout the forecast period is the rise in driver and customer safety concerns.
The U.S. held the highest market share in the year 2021.
During the projected period, the incorporation of augmented reality (AR) in head-up displays opens a window of significant market prospects.
The liquid crystal display (LCD) segment was the leading share holder in the technology segment for the year 2021.
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