Achiote Powder Market Overview
Achiote powder is the extract obtained from the seed of Bixa Orellana often referred to as Annato which is often used in food processing to impact color . Annato or Bixa Orellana can exist as a powder, an extract or oil. Presently, achiote powder is one of the used food dye in the food and beverage industry because of its economic importance.
It’s used in dairy products like cheddar, and colby cheeses to impart color. Aside the food and beverage industry, achiote also finds application in the cosmetics and pharmaceutical industries. It’s used in the production of skin care products especially that involves the use of natural ingredients.
There is an increase in demand for natural food ingredients and colorant, and this can be attributed to consumers’ surge in demand for natural food ingredients that have been tested to be safe for consumption. And this has in turn foster the growth of achiote powder market since it’s a natural product which can be processed into food ingredient and colorants.
Achiote powder market is witnessing a significant growth globally due to it’s increasing application in several end-user sectors such as cosmetics, food and beverages and pharmaceuticals.
Achiote Powder Market Driven by Growing Consumers’ Demand for Natural Products
Achiote powder is an essential natural product which originates from Southern America. There is a significant demand for its product in the global market due to its diversity in the application in various industries like the food industry and the cosmetic industry. It also finds application in the pharmaceutical industry due to its therapeutic properties.
Rising demand for natural food dyes and Ayurveda medicines is the major factor driving the global achiote power market. Also, the rise in demand for natural skin care products among individuals is another force that has created a surge in the global achiote powder market.
Furthermore, the ban on some synthetic products like synthetic pigments and colorants by major players in the operating in the industry, such as Japan, has fostered the rise in demand for the achiote powder products
Growing Consumers’ Awareness Regarding the Health Benefits of Achiote Powder
Increasing awareness among consumers regarding health benefits associated with the consumption of achiote powder or its products has tremendously driven the achiote powder market globally. Achiote powder market is witnessing a steady growth owing to the global demand for medicinal products. In the industrial age where the environment is highly polluted by man's activities, there is an increasing demand for health-enhancing products such as medicine, which can help cleanse the body system, so it becomes agile again.
Achiote Powder Market: Region-wise Analysis
There is a significant demand for achiote powder in all regions of the world. However, regions like the Asia Pacific, North America, and Europe are the dominant market for achiote powder due to governments’ stringent rules on synthetic products. In the Asia Pacific, Japan is the growth driver within the region since it’s a major exporter of achiote powder. While in Europe, the United Kingdom and the Netherlands are the major consumers of achiote powder as it is used as colorant for hard cheese and application in margarine production.
Achiote Powder Market: Competitive Landscape
- Brownana Gh Ltd.
- MG Natura Peru SAC
- Mama Sita’s
- Marven bio chem
- Kolorjet Chemicals Pvt.Ltd.
- Denton Spice Company
- SENSIENT Pharmaceuticals
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
Global Achiote Powder Market Segment Analysis
The global achiote powder market can be segmented on the following basis:
- Oil-Soluble Annato
- Water Soluble Annato
- Emulsified and Solvent-Extracted Annato
- Food Industry
- Cosmetics Industry
- Natural Fabric Industry
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