An Incisive, In-depth Analysis on the Africa Mobile Phone Accessories Market
This study offers a comprehensive, 360 degree analysis on the Africa Mobile Phone Accessories market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Africa Mobile Phone Accessories market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
The Africa mobile phone accessories market offers great opportunities to manufacturers owing to a large number of mobile device users and a substantial growth in the adoption of smartphones and tablets. Revenue generated by the Africa mobile phone accessories market is estimated to reach US$ 4,060.2 Mn by 2026, registering a CAGR of 5.8% over the forecast period.
Key factors and trends impacting the market
Rapid urbanisation and increasing popularity of music, videos, and games are factors that will drive the demand for mobile phone accessories in Africa. Demand for mobile phone accessories in Africa is strongly associated with a rapid growth of the smartphones market. Chinese manufacturers have established a strong base in many parts of Africa to meet the demand for low cost mobile phone accessories. As these low cost accessories are of poor quality and come with a short life, consumers seek better alternatives. This is expected to drive growth of the Africa mobile phone accessories market over the forecast period.
High demand for low-priced accessories and poor economic conditions in Africa are the main challenges faced by mobile phone accessories providers. Major opportunities for growth in the Africa mobile phone accessories market lie in an increase in brand awareness among consumers coupled with a rising disposable income. Prominent market players are focusing on entering regional markets by localising their products. Over the past few years, companies such as Case-Mate, Muvit, Mozo Accessories, and Energizer have significantly increased their footprint in the Africa mobile phone accessories market.
The Africa mobile phone accessories market is segmented on the basis of – Type (Power banks, Batteries, Chargers, Protective Cases, Headphones & Earphones, Portable Speakers, Memory Cards, Other Accessories); Price (Low, Mid, Premium); and Distribution Channel (Multi-brand store, Single brand store, Online store). The Batteries segment type was valued at US$ 228.8 Mn in 2015 and is expected to register a CAGR of 5.7% to reach US$ 418.2 Mn by 2026. The Multi-brand store segment dominates the distribution channel segment owing to the fact that consumers are offered a variety of options and brands under one roof.
Among the different types of mobile phone accessories, the protective cases segment is estimated to account for a maximum market revenue share by 2026, owing to the fact that it helps protect the phone and is also a style statement. Demand for power banks is estimated to witness the highest growth rate by 2016, owing to the frequent power cuts that take place in some parts of Africa. In the price segment, the mid-priced accessories segment is estimated to increase at the highest growth rate during the forecast period, followed by low-priced accessories. Mid-priced accessories are affordable and are of a better quality with a longer life, hence consumers are likely to spend on mid-priced accessories than low-priced ones.
Of the chief regions in Africa (East Africa, West Africa, South Africa, and Rest of Africa), the Rest of Africa region is expected to be the largest revenue generator for mobile phone accessories by 2016, accounting for a revenue share of 44.1% by the end of 2016. The South Africa market segment in the Africa mobile phone accessories market was valued at US$ 595.5 Mn in 2015 and is expected to register a CAGR of 6.3% to reach US$ 1,157.2 Mn by 2026.
Some popular vendors such as Case-Mate, Muvit, and Mozo Accessories are focusing on innovative ways to expand their customer base and thereby consolidate their position in the Africa mobile phone accessories market. Mobile phone accessories vendors are introducing different varieties of mobile phone accessories that reflect the culture of consumers in Africa in order to increase the popularity of their products.
In a new publication, Future Market Insights presents an in-depth analysis of the mobile phone accessories market in Africa over the 10-year period 2016–2026. The report lists eight types of mobile phone accessories – power banks, batteries, chargers, protective cases, headphones and earphones, portable speakers, memory cards, and others – and studies their demand and forecast across various applications for the period of 2016 - 2026. Mobile phones are becoming increasingly popular in Africa, and with the emergence of recent trends of urbanisation, the market for mobile phone accessories is expected to witness significant revenue growth. There are several factors that are likely to impact this growth. The report provides pertinent insights into these growth drivers and future market trends.
To understand and assess the demand and opportunities in this market, the report is categorically split into five major sections and presents market analysis by type, by price, by distribution channel, and by region. The report analyses the Africa mobile phone accessories market both in terms of market value and volume. The report starts with a market overview and provides market definition and analysis of the drivers, restraints, opportunities, and key trends in the market. The following sections cover an in-depth analysis of the global market by type, by price, by distribution channel, and by region. All the four sections evaluate the market on the basis of various factors affecting the market, covering the present scenario and future prospects. The report presents detailed projections of the Africa mobile phone accessories market based on type, price, distribution channel, and region; and provides information on comprehensive market size in terms of volume and value over the forecast period.
For market data analysis, the report considers 2015 as the base year, with the forecast provided for the 10-year period 2016 to 2026. The report considers macro-economic indicators such as GDP, wholesale and retail trade, merchandise trade, and prices to arrive at indicated market numbers. Further, market numbers have been forecasted after duly taking into consideration economic fluctuations likely to affect the market. The report presents market forecasts on the basis of the current Africa mobile phone accessories market scenario. However, it is anticipated that the market is likely to witness entry of new start-ups in future and this is expected to alter overall market dynamics. The report utilises average regional prices to arrive at a revenue estimate. Also, CAGR and Y-o-Y growth is used to arrive at market projections.
In-depth primary and secondary research has been used to determine top industry players, products, applications, overall market size, industry connotations, distributors, and software developers. Data gathered through extensive research is then validated by the triangulation method that takes into account primary and secondary research as well as a comprehensive data analysis by Future Market Insights. This data is then scrutinised using advanced tools to arrive at qualitative and quantitative insights. Another key feature of this report is the prediction of revenue forecast in terms of absolute dollar opportunity, critical in assessing the level of opportunity that a provider can look to achieve as well as to identify potential resources from a sales perspective. Future Market Insights has also developed a market Attractiveness Index to understand the key market segments in terms of growth and performance of the Africa mobile phone accessories market. The resulting index helps providers identify real market opportunities.
By Distribution Channel
Africa Mobile Phone Accessories Market Reports - Table of Contents
1. Executive Summary
2. Assumptions & Acronyms Used
3. Research Methodology