Automotive Pillar Market

Key Points Covered in Automotive Pillar Market Study

• Market estimates and forecast 2021-2031
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on Automotive Pillar Tools Market and How to Navigate
• Recommendation on Key Winning Strategies

Automotive Pillar Market Historic Sales Compared to 2021-2031 Forecast Outlook

Demand for automotive pillars increased significantly during the historical period, backed by increasing focus on offering advanced safety features and systems in passenger as well as commercial vehicles.

Driven by increasing sales of electric & passenger cars across the globe and the rapid urbanization in developing nations, the automotive pillar market rose at 2.50% CAGR during 2016-2020.

Automotive pillars are acquiring significant popularity in response to increasing emphasis on the safety of vehicles and passengers, which is propelling the market growth.

Growing environmental sustainability concerns, especially across India, Germany, U.K. and China, is prompting the consumers to shift towards electric vehicles.

With the rise in sales of electric vehicles, manufactures are incorporating several changes in the design and material of vehicles. Laws concerning the safety of drivers and passengers across Germany, India and China are high in these regions.

As a result, manufacturers are integrating advanced safety features and adopting advanced technology for the manufacturing of automotive vehicles, thus generating the sales of automotive pillars.

Advancement in technology and increased research & development are driving the demand for automotive pillar due to its enhanced implementation across the globe. Increasing the investments for automotive tools and equipment is also a factor driving the growth of the market. As per the FMI’s analysis, the market is poised to expand at 4% CAGR through 2031.

How are Concerns Regarding Emissions Propelling Automotive Pillar Market Growth?

Growing environmental sustainability concerns are prompting the automotive manufacturers to incorporate several changes in the manufacturing of passenger, commercial as well as luxury cars.

As a result, light weight technologies are gaining popularity among the manufacturers in order to curb the carbon emissions. Extensive usage of plastic composites significantly reduces the weight of automotive pillars.

Hence, leading market players are using plastic automotive composites in order to obtain rigidity and structural stability while giving an advanced look for the vehicle. For instance, a leading company, Daimler AG, has recently announced an increase in the number of bracing struts that are incorporated in the automotive pillars to improve the stability due to torsional shear.

Also, higher fuel efficiency can be achieved by reducing the weight of vehicle leading to curbing carbon emissions. Hence, automotive pillar manufacturers are using plastic composites to achieve higher fuel efficiency adhering to the stringent emission regulation in various countries.

Countries such as India, China and Germany are imposing strict policies to curb the emission in order to achieve fuel economy, pushing the manufacturers to use the light weight technology.

According to the Global Fuel Economy Initiative, an improvement of around 1.7% was recorded during the year 2008, which was quite below the required standard i.e. 2.7% of annual improvement rate to reach the Global Fuel Economy Initiative target of halving new light duty commercial vehicle fuel economy by 2030.

What is the Impact of the COVID-19 Crisis Automotive Pillar Market?

With the world witnessing major pandemic outbreak and disruption in supply-chain, the automotive industry witnessed a slight setback in 2020. However, with the recommencement of automotive industry in Fourth Quarter-2020, increasing sales of passenger and electric vehicles improved the demand of automotive pillars.

Rising sales of passenger vehicles across the globe have increased the demand for vehicles with advanced safety and better design & quality. Despite a slight setback, the global sales of all vehicles recorded in 2020 was 77.9 million units, as per the projections of International Organization of Motor Vehicle Manufacturers.

Among this, global sales of passenger cars were recorded for 53.5 million units in 2020, while around 24.3 million commercial vehicles were sold in 2020 across the globe. Leading manufacturers are recuperating with the loss occurred due to the outbreak of COVID-19 by are forming alliances and tie-ups with the OEMs to cater the rising demand of advanced safety systems in passenger cars among consumers.

Country-wise Insights

Why is the U.S. Dominant in North America Automotive Pillar Market?

The automotive pillar market is poised to accrue significant gains across the U.S. market owing to the rising production as well as sales of passenger cars in the region. According to the International Organization of Motor Vehicle Manufacturers, global sales of passenger cars were recorded around 53.5 million units and among those around 17.4 million sales were recorded across the U.S in 2015.

Also, in 2020 around 14.5 million units of passenger car sales were recorded in the U.S. according to a publication by United States Car Sales Data. With the growing sales of passenger vehicles in the country, demand for safe and advanced automotive features is increasing, prompting the automotive pillar manufacturers to improve the product quality.

The U.S. government have imposed stringent regulations pertaining to the safety of passengers in cars, which is compelling the manufacturers to opt for advanced support systems, thus boosting the demand for automotive pillars in the region.

Several leading players are investing in research and development to offer novel technologies for providing advanced safety features and adhere to the government safety policies. Increasing tie-ups and long-term alliances with original equipment manufacturers across the country will offer lucrative opportunities for the automotive pillar manufacturers over the coming years.

Why is China Considered a Lucrative Market?

China’s automotive industry has grown exponentially for over a decade, catered by the rising demand for passenger as well as commercial vehicles. As of 2020, sales of passenger cars in China were recorded for 2.5 million units.

Automakers are experiencing surge in demand for electric vehicle across the country. Also, the aftermarket for new and upgraded automotive components is thriving in China with flourishing automotive industry and increase in number of electric vehicles

In May 2021, Tesla Inc. sold 33,463 China-made electric cars, including exports, a 29% jump from April was recorded, according to the data of China Passenger Car Association.

Also, according to the report of China Association of Automobile Manufacturers (CAAM), sales of electric vehicles in China surged by 177% to 185,000 cars in May from a year earlier. Overall, the sales of passenger cars across China increased by 1.1% to 1.66 million units.

Booming passenger cars segment will improve the demand of automotive pillar for the safety and for the structural support for the vehicle’s roof panel.

According to the data published by China Passenger Car Association, in April 2021, around 117,000 passenger cars were exported in China. Consequently, increasing export and import of automotive vehicles across the country will improve the automotive pillars market demand.

How will the Demand for Automotive Pillars will Rise in India?

Growing sales of electric vehicles and commercial vehicles in the country will propel the market growth. According to the Federation of Automobile Dealers Association (FADA), sales of passenger cars in December 2020 across India registered around 24% growth as compared to sales in 2019.

According to the report by International Energy Agency (IEA), sales of electric car rose by 41% in 2020, with consumers spending US$ 120 billion to purchase 3 million electric cars in the country. The rising adoption of electric cars across the country is fueling the demand of automotive pillars.

With government favorable policies such as reintroducing Sales and Services Tax (SST) on September 1^st, 2018 created lucrative opportunities for the automakers in the region.

Also, foreign direct investment policies provided by Indian government will widen the growth opportunities for automotive manufacturers to set up their manufacturing plans within the country. This will influence the automotive pillar market positively.

Rising per capita income and growing population of the country have positively boosted the sales of passenger and electric vehicle sales across the country. Many organization launched campaigns to boost the deployment of electric vehicle, which improved the demand for automotive pillars.

In June 2017, International Energy Agency (IEA), launched an EV30@30 campaign with the goal of accelerating the deployment of electric vehicles with a target of increasing 30% of electric vehicle sales by 2030.

How is the Automotive Pillar Market expanding across Germany?

Germany is projected to emerge as the world’s largest electric vehicle hub over the forecast period with the expansion of automotive industry in the country. As per the report of Federal Motor Transport Authority (KBA), sales of full-electric vehicles in Germany recorded were 194,163 units in the year 2020, while the sales of electric vehicles with full or partial electric propulsion registered 22% growth in Q4 2020.

According to Federal Ministry for Economic Affairs and Energy, due to the sustainability concerns and rising adoption of electric cars in the country, the government have planned a long term goal of having 6 million electrically powered vehicles on German roads by the end of 2030.

With this the sales of plug-in electric car across Germany in 2017 doubled according to the Federal Motor Transport Authority. Hence, the automaker giants such as Volkswagen and Tesla are forging alliances with OEMs to provide advanced safety and system in the car, which is accelerating the growth of automotive pillar market.

According to the European Automotive Manufacturing Association, German automakers can get US$ 4686 of subsidies for purely battery electric vehicles, and US$ 3651 for a plug-in hybrid. German purchasers of fully electric vehicles registered over the past decade can also benefit from a 10-year exemption from ownership tax.

Hence, rise of electric vehicle sales in Germany have improved the consumption of automotive pillars in the manufacturing of electric and hybrid cars; thereby bolstering the growth of automotive pillar market.

Category-wise Insights

How is Demand for Passenger Cars Driving the Automotive Pillar Market Sales?

Based on vehicle type, passenger cars account for a leading category, accounting for nearly 78% of the market in 2021, and are expected to continue their reign over the market throughout the forecast period.

Sales of passenger cars have increased since the past decade, especially across China, India, Brazil, and Mexico; thereby furthering the adoption of automotive pillars. As per the report by International Organization of Motor Vehicle Manufacturers (OICA), passenger vehicles sales across the globe reached 53.5 million units in 2020. Hence, demand for automotive pillars across this segment will witness an upsurge over the forecast period.

Use of automotive pillars in passenger cars is high due to the increasing focus on the safety aspect in the cars. Manufacturers focus on the safety of the passenger adhering to the regulations imposed by government.

Government rules regarding the compliance of safety are very strict in various countries such as India, Germany and the U.S. If any irregularities are found, the manufacturer is likely to be charged with heavy penalties and at the top of that, it also act as a bad publicity for the company, hampering their revenue.

As a result, manufacturers are increasing the adoption of automotive pillars in the manufacturing and designing of the passenger cases, accelerating market demand.

Why are Original Equipment Manufacturers (OEMs) Leading the Automotive Pillar Market?

Demand for automotive pillars for passenger as well as commercial vehicle for the original equipment manufacturers segment is estimated to be relatively high. This is because the demand from vehicle owners for cost-effective and advanced quality products is increasing to ensure prolonged vehicle life cycle.

With the sales of global passenger vehicle rising, vehicle owners are looking to curb the operating cost and improve their product quality and design. Also, with the expansion of automotive industry and increase in the sales of passenger vehicles, automakers are forming alliances with OEMs to provide advanced light weight technology to the vehicle owners for enhanced safety.

Hence, demand for advanced light weight technologies is broadening the demand for automotive pillars across the original equipment manufacturers segment.

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Competitive Landscape

Prominent manufacturers are investing heavily in research & development to implement new features in automotive pillars. Alongside this, key players are incessantly focusing on enhancing their product quality through new innovations and expansion of their product portfolios.

Some of the leading automotive pillar companies are relying on strategic collaborations and mergers to augment their customer base and gain competitive edge in the industry.

• In March 2021, General Motors announced the partnership with Lithium metal battery startup to build a manufacturing line at SES and manufacture other automotive parts by 2023.
• In 2021, Tata Motors announced the launch of ‘Founders Edition’ car that will have four insignias – one on the front fender above the wheel, one on the C-pillar, one on the tail gate and the last one on the dashboard.
• In January 2019, German mobility provider Sono Motors announced the partnership with Bosch. The company will provide the Sion’s central unit and a software-based solution for its intelligent networking in its electric passenger car.
• Another player, Teijin Limited, in 2017, announced the launch of the world’s first polycarbonate resin pillar-less automotive front window installed in the Tommykaira ZZ electric vehicle (EV) produced by GLM Co. Ltd.

Scope of Report

Key Questions Answered in the Report

• What is the current automotive pillar market value?

  The automotive pillar market is expected to exceed US$ 6 Bn in 2021.

• At what rate did the automotive pillar market grow between 2016 and 2020?

  The automotive pillar market grew at a moderate rate, exhibiting a CAGR at 2.50% between 2016 and 2020.

• What are the key trends driving automotive pillar sales?

  Automotive pillar market players are introducing new sustainable solutions along with focusing on product innovation to improve their product quality.

• Who are the leading players in the automotive pillar market and what is their market share?

  Top 5 prominent players of automotive pillar market are KIRCHHOFF Automotive GmbH, Gestamp, Toyoda Iron Works Co. Ltd., Magna International Inc., and Aisin Seiki Co., Ltd. These companies account for nearly 45% of the global market.

• What will be the demand outlook for North America automotive pillar market?

  North America’s automotive pillar market sales are set to expand at 3% CAGR over the forecast period of 2021 and 2031.

• At what rate will automotive pillar demand rise in Europe?

  The demand for automotive pillar will rise at 2.30% in Europe between 2021 and 2031.

• Which are the top countries driving the automotive pillar market sales?

  Top countries in terms of automotive pillar sales are China, the U.S., India and Germany.

• What is the current market share of Japan and South Korea in the global automotive pillar market?

  Japan and South Korea, collectively, will account for 12% of global market share in 2021.

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Automotive pillar Market by Category

By Vehicle Type

• Passenger Car
• Light Commercial Vehicle
• Heavy Commercial Vehicle

By Product Type

• Pillar A
• Pillar B
• Pillar C
• Pillar D

By Sales Channel

• Original Equipment Manufacturers (OEMs)
• Aftermarkets

By Region

• North America
• Latin America
• Eastern Europe
• Western Europe
• Asia Pacific excluding Japan
• Japan
• Middle East and Africa (MEA)