Bakery flexible packaging are used as packaging material for the bakery product to store the item safely without getting affected by external residues. The Bakery Flexible Packaging are light in weight which makes the transportation and storage function easy. Moreover, the flexible films can be molded as per the size and shape of the bakery item. Also, the films keep the product life duration preserved by protecting the food from climatic factors. Also, the films used for bakery items also work as a tool of advertisement which raise their popularity among the end users.
The bakery product is witnessing rising demand due to increase in urbanization and also, inclination towards ready-to-eat food increasing due to the changing lifestyle which boost the sales of bakery products. The rising sales of bakery products have a positive impact on the Bakery Flexible Packaging market. The bakery industry prefers packaging films over other convectional packaging due to the stretch and wraparound feature of the films. Also, product visibility is possible using the packaging films which attract the customer to purchase the product. This leads to an increase in the use of packaging films in the bakery industry. Moreover, the packaging films have high strength, flexibility, and high resistance to damage which attracts the bakery industry. Overall, the market for Bakery Flexible Packaging is anticipated to rise in the foreseeable period with the increase in usage of bakery products.
What Uplifts the Growth of the Bakery Flexible Packaging Market?
The major factor driving the growth of Bakery Flexible Packaging is the property of the packaging films and the need towards protecting the bakery item from getting damaged due to the rising demand for bakery food. The increasing demand for the bakery product is uplifting the sales of the product which is a positive signal for the Bakery Flexible Packaging market. Furthermore, the import-export of a bakery product is also increasing which boosts the Bakery Flexible Packaging market. Also, the need towards healthy food as well as the baked food is increasing day-by-day which leads the growth of Bakery Flexible Packaging market. Moreover, the customers need towards balancing their work life make them purchase the bakery products and this push the sales of Bakery Flexible Packaging to ensure the safe delivery of bakery product. In addition to it, the attraction towards product due to the product visibility through films inclines the customer to purchase the same and this indirectly uplifts the Bakery Flexible Packaging market growth.
What Challenges the Growth of the Bakery Flexible Packaging Market?
The factor that hinders the growth of the Bakery Flexible Packaging market is the waste been generated after the usage of films. The major portion of Bakery Flexible Packaging are non-biodegradable as well as non-recyclable which induce the environmental impact on a significant scale. This challenge can be overcome by developing sustainable films which may serve the basic function of traditional packaging film as well as may benefit the environment by minimizing the waste. Also, the availability of raw materials would hamper the growth of the Bakery Flexible Packaging market considerably.
How will the Online Food Business/Trend impact the Bakery Flexible Packaging Market?
The trends towards purchasing or ordering food online are rising due to the time and place convenience offered by online platforms. Customers are ordering their food including bakery products online which will raise the demand for the Bakery Flexible Packaging as the bakery product producer will ensure that their product reaches the customer safely and in proper condition. Also, considering from local bakery to international bakery everyone is logging online to sell their product which will require proper packaging of their product and that will boost the demand for the packaging film market. The growing online food market including bakery products indirectly will lead the Bakery Flexible Packaging market with the need to deliver the product without causing damage and also being ahead of other competitors.
How will the Bakery Flexible Packaging Help in Reducing the Advertisement Cost and Increasing the Sales of the Bakery Product?
The Bakery Flexible Packaging work as an advertisement tool for the bakery product manufacturers. The bakery manufacturers can customize its packaging film as per its need and that will make the product look aesthetically appealing which will attract the customers. The bakery product manufacturer can print its label or logo or information on the packaging film which will reduce the advertisement cost by avoiding extra packaging for product-related information. Moreover, the visibility of product through Bakery Flexible Packaging attract the customer and thus, boost the sales of bakery product. The transparency feature of Bakery Flexible Packaging boosts the market for the bakery product which in turn accelerate the Bakery Flexible Packaging market growth.
Key players operating in the Bakery Flexible Packaging market are
- Amcor Plc
- Berry Global Inc.
- Mondi Plc
- Charter Next Generation
- Bischof + Klein SE & Co. KG
- Jindal Poly Films Limited
- Innovia Films Ltd
- DuPont Teijin Films
- UFlex Limited
What strategies are the Key Players adopting for Increasing their Market Share in the Bakery Flexible Packaging Market?
The competition in the Bakery Flexible Packaging market is growing because of the increasing demand for bakery products and various features of the packaging film. The competitor needs to be competitive enough to survive in the market and also need to focus on the sustainability aspects due to its on-going trend. The success achieved by key players using various strategies are as below: -
- In March 2020, Amcor Plc, a leading global consumer packaging company won two gold and six silver Flexible Packaging Association (FPA) Achievement Awards which signifies that the company is growing with developing and launching various products to meet customer needs.
- In October 2020, Mondi Plc, a sustainable packaging, and paper manufacturer won two awards for sustainable food packaging at Austrian Green Star Packaging Awards.
Why will North America and Europe Generate Significant Demand for the Bakery Flexible Packaging Market?
Europe and North America dominates the global bakery product market as they account for the maximum market share in the global bakery product market. The demand for bakery products in these two regions is growing at a faster pace which will raise the demand for packaging films.
Even the import of bakery product in North America is maximum which generates the sales of Bakery Flexible Packaging. Also, the increasing consumption as well as health consciousness increases the need to protect the bakery product from microorganism and also to ensure safety which uplifts the Bakery Flexible Packaging market. Moreover, due to changing lifestyles and preference the demand for ready-to-use as well as healthy food is increasing which led to the demand for the Bakery Flexible Packaging in the market.
How has COVID-19 impacted the Growth of the Bakery Flexible Packaging Market?
COVID-19 had a negative impact on every industry including the packaging industry. The disruption in the production of food packaging films as well as disturbed supply chain had a negative impact on the overall Bakery Flexible Packaging market. Moreover, the restriction applied by various countries during the pandemic resulted in reduced production of bakery products as well as the packaging film. The demand for the bakery products also decreased due to the ill-situation everywhere which resulted in a decrease in sales of bakery products and that affected the growth of the Bakery Flexible Packaging market.
Also, the fluctuating raw material prices and availability during the pandemic affected the Bakery Flexible Packaging market. However, with the decreasing restriction and situation getting better the bakery industry is slowly operating which again will boost the sales of Bakery Flexible Packaging in the market. Overall, the Bakery Flexible Packaging market is expected to grow at a slower pace initially and later will again maximize the sales with the increasing demand for the bakery products. Thus, the market for Bakery Flexible Packaging is expected to grow in the forecasted period.
Key Segments of Bakery Flexible Packaging Covered in the Report
Based on Application:
- Cakes & Pastries
- Frozen bakery items
Based on Sales Channel:
- Direct Sales
Based on Region:
- North America
- Latin America
- South Asia
- East Asia
- Middle East & Africa
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