Cereal Flakes Market

Cereal Flakes Market Snapshot

The demand in the global cereal flakes market is expected to expand at a CAGR of 6% to 7% during the forecast period 2022-2032. Rising emphasis on the introduction of novel value-added cereal flakes with innovative flavors is estimated to favor the growth in the global market.

Cereal flakes are formulated from parts of kernels or whole-grain such as maize, wheat, barley, rice, and oats. They are produced in such a way as to procure pre-produce products and flaking grits that form into a flake. The raw grains go through numerous processes such as preprocessing, mixing, cooking, cooling, drying, flaking, toasting, and packaging for the production of cereal flakes.

Which are the Prominent Drivers Favoring Demand Outlook in the Global Cereal Flakes Market?

Cereal flakes are an excellent source of fiber, proteins, carbohydrates, B group vitamins, magnesium, iron, copper, zinc, and others as they are produced using highy nutritious grains such as rice, barley, maize, wheat, oats, cocoa, and others.

Consumers around the world are increasingly adopting whole grain food products into their daily routines and aiming at increasing the consumption of healthy foods, owing to rising concerns regarding health and a healthy lifestyle. This is favoring the demand for cereal flakes in the market.

Also, due to the rapid advancements in technologies, these cereals are now available in a wide variety of colors, textures, surface structures, and flavors including strawberry, chocolate, honey, roasted almonds, and others. This is further estimated to augment the sales of cereal flakes in the global market.

What are the Factors Dampening the Growth in the Cereal Flakes Market?

Over the past few years, a substantial increase in the burden of lifestyle diseases such as obesity, diabetes, and others is being witnessed across the world. For instance, according to a study by the International Diabetes Federation, in 2021, around 9.6% of the total population, or nearly 74.19 Mn people in India were reported to be having diabetes.

As consumption of cereal flakes can result in raising the risk of heart disease, diabetes, and increasing blood sugar levels, due to high carbohydrates and sugar content, the diabetic population is decreasing the intake of these cereals. This is projected to hinder the sales of cereal flakes in the global market.

Nandini Roy Choudhury

Principal Consultant

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Why is North America Accounting for the Maximum Sales of Cereal Flakes in the Global Market?

North America is anticipated to exhibit the fastest growth in the global cereal flakes market during the forecast period 2022-2032, reveals FMI.

With growing inclination toward all-natural food products and rising consumption of cereals across modernized societies, cereal fakes are increasingly becoming a popular breakfast & snacks of choice, especially among kids in countries such as the U.S. and Canada.

In addition to this, growing demand for healthy food products, owing to the growing obese population and rising introduction of innovative value-added ingredients for cereal flakes is further accelerating the sales of the North America market.

Why is the Demand for Cereal Flakes Surging in the Asia Pacific Excluding Japan Market?

As per Future Market Insights, Asia Pacific excluding Japan is projected to account for a significant share in the global cereal flakes market from 2022 to 2032.

The intake of whole-grained cereal flakes is considered to have several health benefits including decreasing in risk of chronic diseases such as cancer and cardiovascular diseases. Hence, with shifting customer preference towards healthy snacks, demand for cereal flakes is surging at a rapid pace.

Thus, prominent manufacturers are aiming on introducing novel cereal flakes with innovative flavors to cater to this surging demand. For instance, in 2019, Kelloggs India, a leading ready-to-eat cereal manufacturer announced launching a new range of corn flakes in flavors such as Kesar Pista Badam, Rose Badam, and Thandai Badam. A slew of such new product launches is expected to bolster the demand in the Asia Pacific excluding Japan market.

Market Competition:

• Some of the leading players in the cereal flakes market are Kellogg Co. Ltd., CLEXTRAL, Cereal Food Manufacturing Company, Cereal Planet, Belourthe S.A., and others.
• Key players in the global cereal flakes market are aiming at launching new products and capacity expansion to strengthen their footprint in the highly competitive market.

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Report Scope

Key Segments Profiled in the Cereal Flakes Market Survey

By Nature:

• Traditional
• Ready to eat

By Product Type:

• Organic
• Conventional

By Raw Material:

• Wheat
• Barley
• Rice
• Maize
• Oats
• PopCorn
• Rye

By Distribution Channel:

• Convenience Stores
• Hypermarkets & Supermarkets
• Specialty Stores
• Non-grocery Stores
• E-commerce Platforms
• Others

By Region:

• North America
• Latin America
• Western Europe
• Eastern Europe
• APEJ
• Japan
• Middle East and Africa