The change management software market is expected to expand its roots at a steady CAGR of 8.9% during the forecast period. The market is likely to hold a revenue of USD 2.06 billion in 2023 while it is anticipated to cross a value of USD 4.8 billion by 2033.
As the market for artificial intelligence and machine learning grows, so does the expansion of DevOps. The rising use of AI is projected to give change management software providers huge opportunities.
The demand for change management software is likely to grow as digital transformation, automation of IT processes, and applications become more common.
Change management software aids in reducing the negative consequences of IT migrations on an organization. This factor is likely to contribute to the growth of the market.
With the majority of workstations moving to remote locations, the demand for change management software to regularly monitor logs for suspicious activity is rising. Ensure that confidential files are not accessed through log management. This is also expected to boost the sales of change management software in the change management software market during the forecast period.
Attributes | Details |
---|---|
Market CAGR (2023 to 2033) | 8.9% |
Market Size (2023) | USD 2.06 billion |
Market Size (2033) | USD 4.8 billion |
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The demand for change management software is anticipated to rise as it allows the traceability of changes as well as the support of the change process in a system.
The fundamental goal of change management software is to ensure that changes are implemented in a safe and controlled manner while also controlling risk. The market is being driven by the growing sales of change management software and the demand for consistent means of change evolution in the IT and telecommunications sectors.
The growing demand for change management software for the governance of change structures in making informed decisions and the need for risk management analysis in organizations.
The growing cyberthreats across businesses has surged the demand for change management software. The rise in cyber threats and cybercrime has heightened the demand for risk mitigation in end-user businesses. The software enable the businesses to overcome risks and combat the threats.
The sales of change management software are rising as it improves the financial and strategic performance of the business, resulting in a higher Return on Investment (ROI).
A social engineering or polishing attack is also a common component of cyber threats. Change management software is used to counteract these attacks, thereby driving the demand of the market during the forecast period. Enterprises can use change management software to understand the risk and the modifications needed to mitigate it.
The growing demand for consumer electronic such as, smartphones, laptops, and tablets has propelled the demand for the market. In addition, the developing IT & Teecom industries is expected to surge the market growth over the forecast period.
The demand for change management software is growing as it helps to eliminate resistance, boost creativity, increase job efficiency, and lower costs. The sales of the software are rising as it is widely used in the IT & Telecom industries.
The International Trade Administration (ITA) stated that 50% of enterprises in the U.S. have deployed Cloud Access Security Broker (CASB) technology for around 1,000 users. The aim of these businesses is to monitor and control their use of software as a service
The rising demand for change management software and cloud computing has increased the vulnerability of cloud networks to attacks. These advantages has boomed the adoption of cloud-based CMS software.
In addition, the usage of CMS technologies in vulnerability assessments is anticipated to fuel the sales of change management software during the forecast period.
Change Management Software Market:
Attributes | Change Management Software Market |
---|---|
CAGR (2023 to 2033) | 8.9% |
Market Value (2023) | USD 2.06 billion |
Growth Factor | The increase in digital transformation and automation of IT applications and processes is mainly responsible for the market's growth. |
Opportunity | The expansion of DevOps and the rising use of AI is projected to give change management software providers huge opportunities. |
Key Trends | Change management software is being used by organizations to understand the risk and the changes that must be mitigated. |
Change and Configuration Market:
Attributes | Change and Configuration Market |
---|---|
CAGR (2023 to 2033) | 10.9% |
Market Value (2023) | USD 3.44 billion |
Growth Factor | Configuration management systems are designed to provide accurate configuration information to aid decision-making resulting in market growth. |
Opportunity | The change and configuration management market is gaining popularity across numerous industries due to a variety of benefits, including cost savings and faster problem resolution. |
Key Trends | As the frequency of banking fraud rises, there is a greater necessity to safeguard all endpoints with the use of change and configuration management. |
Organizational Change Management Software Market:
Attributes | Organizational Change Management Software Market |
---|---|
CAGR (2023 to 2033) | 13.5% |
Market Value (2023) | USD 3.28 billion |
Growth Factor | The increasing use of cloud-based solutions, as well as the growing demand for enterprises to provide flexible work options to their employees, are all contributing to the market's growth. |
Opportunity | Organizational change management software improves accuracy, reduces system downtime, and increases efficiency, all of which are expected to lead to profitable growth opportunities in the market |
Key Trends | The introduction of advanced technologies and devices to meet rising corporate needs has expanded dramatically, leading to the growing network size. |
The rapid expansion of internet connectivity acoss the globe, and introduction of various technologies such as 5G, blockchain, cloud services, Internet of Things (IoT), and Artificial Intelligence (AI), have boosted the demand for change management software. In April 2021, there were recorded over 4.5 billion active internet users worldwide.
The rise of the ICT sector has contributed greatly to GDP growth. Sales of change management software, and research and development spending, among other economic shifts in various countries around the world.
The change management software market is growing due to an increase in digital transformation and automation of IT processes and applications. However, the challenges of integrating technologies and toolsets are limiting market expansion.
Change management software provides the plans, methods, and other relevant artifacts required to construct effective change management software. As well as the documentation set required to support it.
The change management software aids in increasing performance, reducing resistance, lowering expenses, increasing innovation, increasing work efficiency, and simplifying the entire IT change management process. While change can be challenging, spending some effort, time, and money on change management can assist an organization in ensuring that a new business software system is implemented successfully.
Countries | Revenue Share % (2023) |
---|---|
United States | 18.1% |
Germany | 6.5% |
Japan | 3.2% |
Australia | 1.6% |
Countries | CAGR % (2023 to 2033) |
---|---|
China | 9.6% |
India | 9.4% |
United Kingdom | 9.3% |
Over the forecast period, Asia Pacific is anticipated to witness the highest growth in the change management software market. China and India are regarded as high-demand markets for change management software, with CAGRs of 9.6% and 9.4%, respectively.
Businesses strive to provide quick access to accurate records, protect themselves from cybersecurity risks, and perform critical duties. Such as decreasing outages and breaches while lowering costs.
Due to the growth in IT infrastructures in China, numerous businesses have turned their attention to configuration management. The demand for change management software solutions in the region has been driven by the optimization of IT asset maintenance to avoid discrepancies.
According to the Small and Medium Enterprise Agency (SMEA) of Japan, 99.7% of functional industries come under the small and medium enterprise (SME) group. Making Japan an excellent country for configuration management solutions in the APAC region.
SMEs have favored low to medium-cost options, such as change management software, over ERP solutions because of financial constraints and a lack of IT infrastructure.
For the change and configuration management sector, the Asia Pacific region is quickly becoming one of the fast-growing regions. Change management is emerging as a solution to help global companies cope with frequent challenges that come when dealing with worldwide teams. New expansion regions, and an influx of data as they expand their reach into the Asia Pacific and boost their investments in IT initiatives.
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Category | By Deployment Mode |
---|---|
Leading Segment | On-Premises |
Market Share (2022) | 58.7% |
Category | By component Type |
---|---|
Leading Segment | Software |
Market Share (2022) | 63.4% |
In the change management software market, cloud-based deployment is gaining traction at 11.9%. Though, the on-premise segment leads the market as it held a market share of 58.7% in 2022. The ability to swiftly expand business demands and the shift of customers to the cloud as a result of reduced IT overcapacity are the key reasons driving the growth of cloud-based deployment.
Many public cloud providers are configuring change management on the cloud since they have various tools for installations. Leading to the deployment of cloud-based change management software by many enterprises.
Due to the increased use of cloud networking and expanding internet penetration internationally, the use of cloud-based subscriptions such as Software-as-a-Service (SaaS) has expanded. These factors are propelling the demand for change management software forward.
Due to the increase in small and medium businesses in developing countries, SMEs are dominating the change management software market. Furthermore, small businesses are using cloud-based networking for their business operations. Such as asset management, blockchain, and others, which is boosting the sales of change management software.
Due to the use of cloud computing, small and medium businesses are dominating the market for change management software, necessitating the demand for change management software in these businesses.
According to the World Bank, small and medium-sized businesses account for 90% of all businesses. Small and medium-sized businesses (SMEs) generate 40% of national income (GDP) in emerging economies. Furthermore, the CMS's increased agility in business operations contributes to the growth of small and medium enter.
More than half of the market is controlled by a few leading players. The expansion of these firms in the field of cloud technologies coupled with artificial intelligence (AI), IoT, and other technologies is reflected in the analysis of significant market share for these companies.
Key players in the change management software market are concentrating their efforts on completing various business models to provide advanced change management solutions
Market Developments
The market is estimated to secure a valuation of USD 2.06 billion in 2023.
The market is in high demand, expanding at a CAGR of 8.9%.
Increasing commonality of automated IT processes and digital transformation.
Escalated cyber-attacks are expected to push the sales of change management software.
China has high growth rate, expanding at a CAGR of 9.6%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Market Outlook 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) Analysis By Component, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Component, 2023 to 2033 5.3.1. Software 5.3.2. Services 5.4. Y-o-Y Growth Trend Analysis By Component, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Component, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) Analysis By Deployment Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Deployment Type, 2023 to 2033 6.3.1. On-Premise 6.3.2. Cloud-based 6.4. Y-o-Y Growth Trend Analysis By Deployment Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Deployment Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Organization Size 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) Analysis By Organization Size , 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Organization Size , 2023 to 2033 7.3.1. SMEs 7.3.2. Large Enterprises 7.4. Y-o-Y Growth Trend Analysis By Organization Size , 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Organization Size , 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Industry Type 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) Analysis By Industry Type, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Industry Type, 2023 to 2033 8.3.1. BFSI 8.3.2. Healthcare and Life Science 8.3.3. Education 8.3.4. Government and Public Sector 8.3.5. Telecom and IT 8.3.6. Retail and Consumer Packaged Goods 8.3.7. Others 8.4. Y-o-Y Growth Trend Analysis By Industry Type, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Industry Type, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Europe 9.3.4. South Asia 9.3.5. East Asia 9.3.6. Oceania 9.3.7. MEA 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. The USA 10.2.1.2. Canada 10.2.2. By Component 10.2.3. By Deployment Type 10.2.4. By Organization Size 10.2.5. By Industry Type 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Component 10.3.3. By Deployment Type 10.3.4. By Organization Size 10.3.5. By Industry Type 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Component 11.2.3. By Deployment Type 11.2.4. By Organization Size 11.2.5. By Industry Type 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Component 11.3.3. By Deployment Type 11.3.4. By Organization Size 11.3.5. By Industry Type 11.4. Key Takeaways 12. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. United Kingdom 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Europe 12.2.2. By Component 12.2.3. By Deployment Type 12.2.4. By Organization Size 12.2.5. By Industry Type 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Component 12.3.3. By Deployment Type 12.3.4. By Organization Size 12.3.5. By Industry Type 12.4. Key Takeaways 13. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Malaysia 13.2.1.3. Singapore 13.2.1.4. Thailand 13.2.1.5. Rest of South Asia 13.2.2. By Component 13.2.3. By Deployment Type 13.2.4. By Organization Size 13.2.5. By Industry Type 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Component 13.3.3. By Deployment Type 13.3.4. By Organization Size 13.3.5. By Industry Type 13.4. Key Takeaways 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Component 14.2.3. By Deployment Type 14.2.4. By Organization Size 14.2.5. By Industry Type 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Component 14.3.3. By Deployment Type 14.3.4. By Organization Size 14.3.5. By Industry Type 14.4. Key Takeaways 15. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. Australia 15.2.1.2. New Zealand 15.2.2. By Component 15.2.3. By Deployment Type 15.2.4. By Organization Size 15.2.5. By Industry Type 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Component 15.3.3. By Deployment Type 15.3.4. By Organization Size 15.3.5. By Industry Type 15.4. Key Takeaways 16. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Component 16.2.3. By Deployment Type 16.2.4. By Organization Size 16.2.5. By Industry Type 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Component 16.3.3. By Deployment Type 16.3.4. By Organization Size 16.3.5. By Industry Type 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2022 17.1.2.1. By Component 17.1.2.2. By Deployment Type 17.1.2.3. By Organization Size 17.1.2.4. By Industry Type 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2022 17.2.2.1. By Component 17.2.2.2. By Deployment Type 17.2.2.3. By Organization Size 17.2.2.4. By Industry Type 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2022 17.3.2.1. By Component 17.3.2.2. By Deployment Type 17.3.2.3. By Organization Size 17.3.2.4. By Industry Type 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2022 17.4.2.1. By Component 17.4.2.2. By Deployment Type 17.4.2.3. By Organization Size 17.4.2.4. By Industry Type 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2022 17.5.2.1. By Component 17.5.2.2. By Deployment Type 17.5.2.3. By Organization Size 17.5.2.4. By Industry Type 17.6. United Kingdom 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2022 17.6.2.1. By Component 17.6.2.2. By Deployment Type 17.6.2.3. By Organization Size 17.6.2.4. By Industry Type 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2022 17.7.2.1. By Component 17.7.2.2. By Deployment Type 17.7.2.3. By Organization Size 17.7.2.4. By Industry Type 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2022 17.8.2.1. By Component 17.8.2.2. By Deployment Type 17.8.2.3. By Organization Size 17.8.2.4. By Industry Type 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2022 17.9.2.1. By Component 17.9.2.2. By Deployment Type 17.9.2.3. By Organization Size 17.9.2.4. By Industry Type 17.10. India 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2022 17.10.2.1. By Component 17.10.2.2. By Deployment Type 17.10.2.3. By Organization Size 17.10.2.4. By Industry Type 17.11. Malaysia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2022 17.11.2.1. By Component 17.11.2.2. By Deployment Type 17.11.2.3. By Organization Size 17.11.2.4. By Industry Type 17.12. Singapore 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2022 17.12.2.1. By Component 17.12.2.2. By Deployment Type 17.12.2.3. By Organization Size 17.12.2.4. By Industry Type 17.13. Thailand 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2022 17.13.2.1. By Component 17.13.2.2. By Deployment Type 17.13.2.3. By Organization Size 17.13.2.4. By Industry Type 17.14. China 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2022 17.14.2.1. By Component 17.14.2.2. By Deployment Type 17.14.2.3. By Organization Size 17.14.2.4. By Industry Type 17.15. Japan 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2022 17.15.2.1. By Component 17.15.2.2. By Deployment Type 17.15.2.3. By Organization Size 17.15.2.4. By Industry Type 17.16. South Korea 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2022 17.16.2.1. By Component 17.16.2.2. By Deployment Type 17.16.2.3. By Organization Size 17.16.2.4. By Industry Type 17.17. Australia 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2022 17.17.2.1. By Component 17.17.2.2. By Deployment Type 17.17.2.3. By Organization Size 17.17.2.4. By Industry Type 17.18. New Zealand 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2022 17.18.2.1. By Component 17.18.2.2. By Deployment Type 17.18.2.3. By Organization Size 17.18.2.4. By Industry Type 17.19. GCC Countries 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2022 17.19.2.1. By Component 17.19.2.2. By Deployment Type 17.19.2.3. By Organization Size 17.19.2.4. By Industry Type 17.20. South Africa 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2022 17.20.2.1. By Component 17.20.2.2. By Deployment Type 17.20.2.3. By Organization Size 17.20.2.4. By Industry Type 17.21. Israel 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2022 17.21.2.1. By Component 17.21.2.2. By Deployment Type 17.21.2.3. By Organization Size 17.21.2.4. By Industry Type 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Component 18.3.3. By Deployment Type 18.3.4. By Organization Size 18.3.5. By Industry Type 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. BMC Software 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.2. IBM Corporation 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.3. Broadcom Inc. 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.4. Cherwell Software, LLC. 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.5. Ivanti 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.6. ServiceNow 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.7. EasyVista 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.8. Micro Focus and Zoho 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.9. Axios Systems 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.10. CA Technologies 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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