India Consumer Packaging Industry Outlook from 2024 to 2034
The consumer packaging industry in India is estimated to be valued at US$ 56.2 billion in 2024. It will likely exhibit a steady CAGR of 5.7% during the forecast period, with overall sales of consumer packaging solutions totaling US$ 92.8 billion by 2034.
Consumption of consumer packaging is expected to remain high in India’s thriving food sector. As per the latest analysis, the target segment will likely account for a revenue share of over 55% in 2024.
Plastic remains the preferred material for making consumer packaging owing to its advantages like low cost, versatility, and lightweight. Currently, it accounts for around 55% of the India consumer packaging industry and is further anticipated to grow at a CAGR of 5.8% over the forecast period.
Consumer packaging is rising steadily across India due to the rapid expansion of several end-use industries and growing product safety concerns during storage and transportation. It is ideal for storing and protecting products and marketing them to consumers.
Rising adoption of consumer packaging across diverse sectors, including consumer products, food & beverages, pharmaceuticals, and cosmetics, is expected to boost sales growth. Similarly, the growing need to protect products during transportation will likely uplift consumer packaging demand.
Other Factors Fostering Growth of Consumer Packaging Industry in India
Increasing demand for consumer packaged goods (CPG) in India
Rising need for protecting perishable and fragile products during storage and transportation
Growing usage of bioplastic and plant-based packaging
Implementation of regulations on food safety, waste disposal, and product labeling
High adoption of customized packaging in India
Increasing demand for premium packaging materials and designs amid rising emphasis of manufacturers on brand building and product differentiation
Rising popularity of electronic labels and digital printing technologies
Implementation of novel anti-counterfeiting technologies like RFID tags and holograms
Historical Performance Vs. India Consumer Packaging Demand Outlook
Demand for consumer packaging in India grew at a CAGR of 3.2% from 2019 to 2023. Total valuation in the nation reached around US$ 53.5 billion in 2023.
The country’s government’s focus on diversifying its domestic production capabilities initially paved the way for noticeable growth in India's packaging industry.
Supportive government policies promoting local packaging innovation and exports further boosted the consumer packaging industry's growth.
The e-commerce boom enhanced accessibility and convenience for consumers to purchase products online. This consequently fueled the demand for consumer packaging solutions in India.
Increased sales of pharmaceutical packaging in India during the COVID-19 pandemic
In the assessment period, India’s consumer packaging industry is poised to exhibit a CAGR of 5.7%, totaling a valuation of US$ 92.8 billion by 2034. This growth is expected to be propelled by factors like:
Growing demand for packaged food products
Transition towards sustainable packaging in India
Ongoing advancements in packaging technology
Rising need for consumer goods packaging across India
India is emerging as a profitable pocket for consumer packaging solutions with convenient features like resealable zippers, easy-open tabs, resealable zippers, and portion control. This is due to the robust expansion of industries like food & beverages, consumer electronics, and booming e-commerce.
Succeeding in India’s packaging industry is difficult, especially due to the enforcement of stringent regulations on plastic usage. As a result, top consumer packaging manufacturers in the nations are using recyclable and sustainable materials in packaging. This will bode well for the target industry during the forecast period.
Find your sweet spots for generating winning opportunities in this market.
Semi-annual Industry Update
Particular
Value CAGR
H1
5.8% (2022 to 2032)
H2
5.4% (2022 to 2032)
H1
5.5% (2024 to 2034)
H2
5.9% (2024 to 2034)
Insight into Factors Impacting Consumer Packaging Sales in India
Expansion of End-use Industries
The food & beverage industry in India is experiencing steady growth, driven by factors like urbanization and supportive government policies. This is expected to propel sales of food packaging in India during the forecast period.
Consumer packaging for beverages is anticipated to remain a leading segment, expanding at a resounding CAGR of 7.8% during the forecast period. This growth is mainly influenced by the growing consumption of alcoholic and sports drinks by the nation’s youth.
The homecare & toiletries segment is also forecast to grow at a significant CAGR of 7.6% during the next ten years. This is due to the increasing demand for aesthetic packaging from the thriving personal care industry in the country.
According to the India Brand Equity Foundation (IBEF), India will make up 5% of the overall cosmetic industry, securing a position among the top five global industries in terms of revenue. This will likely create growth prospects for consumer packaging manufacturers.
Growing demand for specialty packaging from manufacturers of organic, herbal, and ayurveda cosmetics is also expected to boost the growth of the consumer packaging industry in India. Similarly, increasing production and sales of pharmaceuticals and consumer electronics will benefit the industry.
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Outline of Important Trends in India's Consumer Packaging Industry
Rising Adoption of Eco-friendly and Sustainable Packaging in India
India is a diverse nation with an amalgamation of different cultures, languages, and identities in general. Consumers are increasingly embracing their cultural roots and consequently seeking products that are more in tune with their identity.
Several local manufacturers and brands are capitalizing on these nuanced preferences with the help of packaging. For instance, Chennai-based Aachi Masala Foods (P) Ltd incorporates traditional South Indian motifs and vibrant colors in its packaging.
Like several other nations, an increasing number of consumers in India are opting for products made from eco-friendly and sustainable materials. Several MNCs, such as Coca-Cola, PepsiCo, and Parle Agro, have announced a move to 100% recyclable packaging by 2025 for their products in India, embracing this trend.
In June 2023, Dabur India Ltd announced that it has processed and recycled 35,000 MT of post-consumer plastic waste, to be reused in its packaging later. This shifting preference towards sustainable and recyclable packaging is expected to boost growth in India through 2034.
Top consumer packaging manufacturing companies in India will look to incorporate more eco-friendly and sustainable materials into their packaging. This will likely help them gain maximum profits and walk with changing trends.
Comparative View of Adjacent India Consumer Packaging Industries
As per the latest analysis, the consumer electronics packaging industry is set to grow rapidly during the assessment period. This can be attributed to the growing demand for consumer electronics and the rising emphasis on protecting fragile electronic items during storage and transportation.
India's consumer packaging industry is anticipated to exhibit steady growth through 2034, driven by factors like growing demand for packaged food products and the rising popularity of online shopping. On the other hand, the retail e-commerce business is predicted to witness slow growth compared to the other two related industries.
India Consumer Packaging Industry Analysis:
Attributes
India Consumer Packaging Sales Forecast
CAGR (2024 to 2034)
5.7%
Growth Factor
Growing demand for packaging from the thriving E-commerce sector in India is expected to boost growth of consumer packaging industry.
Key Trend
Brands are focusing on packaging designs resonating with local preferences.
Global Consumer Electronics Packaging Demand Analysis:
Attributes
Consumer Electronics Packaging Industry Outlook
CAGR (2023 to 2034)
9.8%
Growth Factor
Increasing demand for consumer electronic products like TVs, mobile phones, and computers is expected to fuel growth of the consumer electronics packaging industry.
Key Trend
Shifting preference towards sustainable consumer electronics packaging solutions is a key industry-shaping trend.
Global Retail E-commerce Packaging Industry Analysis:
Attributes
Retail E-commerce Packaging Sales Forecast
CAGR (2023 to 2034)
5.0%
Growth Factor
Growing popularity of online shopping will likely drive demand for retail e-commerce packaging solutions.
Key Trend
Advancements in e-commerce packaging products, such as the incorporation of digital technologies, are expected to boost the retail e-commerce packaging industry.
Category-wise Insights
The below portion shows the plastics segment leading the India packaging industry. It is poised to advance at 5.8% CAGR between 2024 and 2034. Based on the packaging format, the flexible packaging segment held a value share of 65% in 2023.
Attractive Benefits of Plastics to Make it a Preferred Material Type
Material Type
Value CAGR
Plastics
5.8%
Paper
5.1%
Based on material, the plastics segment is anticipated to hold over 55% of the value share in 2024 despite stringent regulations and policies against plastic usage. This can be attributable to factors like:
Multiple benefits of plastics, including lightweight nature, versatility, durability, better convenience, and low cost
Drive towards reusable and compostable plastic packaging
Increasing initiatives to incorporate more recycled plastic content into packaging
Rising usage of sustainable plastic alternatives like bioplastics, including polylactic acid (PLA) and starch-based plastics
Growing consumer preference for plastic-based packaging due to its cost-effectiveness and lightweight
Several initiatives are being launched across India to encourage the adoption of reusable and compostable plastic packaging. For instance, the India Plastics Pac aims to make 100% of plastic packaging reusable, recyclable, or compostable within 2030. Such initiatives are poised to mitigate several risks of plastic packaging, thereby making it a considerable choice, especially given its value for money.
Demand for paper packaging is also growing steadily across India. According to the IBEF, the demand for paper packaging for FMCG products and ready-to-eat food has been consistently going up. Further, packaging-grade paper now accounts for over 50% of the main types of paper produced domestically in the paper and paperboard industry.
Flexible Packaging Remains the Widely Consumed Packaging Format in India
Packaging Formats
Value CAGR
Flexible Packaging
5.3%
Rigid Packaging
6.4%
Flexible and rigid packaging are two commonly used packaging formats globally. However, flexible packaging is estimated to dominate the India consumer packaging industry, holding a share of around 65% in 2023. This can be attributed to multiple advantages of flexible packaging, including:
Compact size and lighter weights
Versatility and lower cost
Excellent barrier properties
Better convenience
The food and pharmaceutical packaging industries have a major impact on India's expanding flexible packaging sector. The expansion of organized retailing in India and the sizable and expanding middle class are expected to drive demand for flexible packaging solutions.
The rapid increase in exports, which necessitates higher packaging requirements, is another reason that is significantly boosting sales of flexible packaging solutions like pouches, bags, and films. As a result, demand for flexible packaging in India is poised to grow at 5.3% CAGR through 2034.
Competitive Landscape
The India consumer packaging industry is highly competitive due to presence of several players. Ball Corporation, Uflex, Amcor Plc, Huhtamaki Oyj, Essel Propak, Crown Holdings, Avery Dennison, Oji Holdings, ITC Limited, and 3M Company are a few of the leading manufacturers of consumer packaging solutions across India.
Key consumer packaging manufacturers are focusing on developing sustainable packaging solutions made from eco-friendly materials. They are constantly launching new consumer packaging solutions to meet growing end-user demand in India. Several companies also employ strategies like partnerships, facility expansions, distribution agreements, and acquisitions to stay ahead of the competition.
Recent Developments in India's Consumer Packaging Industry
In February 2023, Uflex Ltd. unveiled several new sustainable products across multiple business verticals, one of which is a fully recyclable spout pouch made of BOPP/PE films. This solution will provide ease of homogeneity & recyclability in the value chain.
In August 2023, Amcor PLC reached an agreement to acquire the India-based flexible packaging company Phoenix Flexibles. This will enable a more localized production of sustainable packaging solutions.
In February 2022, Tetra Pak, a global leader in packaging and processing solutions, introduced Tetra Pak Reflect in collaboration with Warana.
Scope of India Consumer Packaging Industry Research Report
Attribute
Details
Estimated Industry Value (2024)
US$ 56.2 billion
Projected Industry Size (2034)
US$ 92.8 billion
Expected Growth Rate (2024 to 2034)
5.7% CAGR
Historical Data
2019 to 2023
Forecast Period
2024 to 2034
Quantitative Units
Revenue in US$ billion, Volume in tons, and CAGR from 2024 to 2034
Report Coverage
Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis
Segments Covered
Packaging Format
Material
End-use
Level of Packaging
Technology
Distribution Channel
Key Companies Profiled
Ball Corporation
Uflex
Amcor Plc
Huhtamaki Oyj
Essel Propak
Crown Holdings
Avery Dennison
Oji Holdings
ITC Limited
3M Company
India Consumer Packaging Industry by Category
By Packaging Format:
Flexible Packaging
Pouches
Bags & Sacks
Films & Wraps
Sachets
Stick Packs
Cups
Tubes
Labels
Clamshell
Rigid Packaging
Trays
Blisters
Tubs and Lids
Caps & Closures
Pump & Dispensers
Boxes
Cartons
Bottles and Jars
Cans
Cores & Tubes
By Material:
Plastics
Polyethylene
HDPE
LDPE
LLDPE
Polypropylene
PET
PVC
Nylon
EVOH
Polystyrene
Post-consumer Recycled (PCR)
Bioplastics
PLA
Starch-based Plastics
Bio-PET
Bio-PE
Others
Paper
Aluminum Foil
Wood
Metal
Aluminum
Tin
Steel
By Technology:
Injection Molding
Thermoforming
Blow Molding
Other Technologies
Extrusion
By Level of Packaging:
Primary
Secondary
Tertiary
By End-use:
Food
Bakery & Confectionary
Dairy Products
Baby Food
Edible Oil
Meat, Poultry, and Seafood
Snacks
Spices & Condiments
Fruits and Vegetables
Pet Food
RTE Food
Pulses and Cereals
Beverage
Alcoholic
Beer
Wine
Spirits
Other Alcoholic Beverages
Non-alcoholic
Fruit Juices
Carbonated drinks
RTD Beverages
Bottled Water
Tea & Coffee
Milk Products
Personal Care & Hygiene
Skincare
Haircare
Makeup
Fragrance
Nail Care
Homecare & Toiletries
Toiletries
Laundry Care Products
Personal Hygiene
Air Fresheners
Pharmaceuticals
Consumer Electronics
Medical Devices
By Distribution Channel:
Online
Offline
Frequently Asked Questions
What is the size of the consumer packaging industry in India?
India’s consumer packaging industry size is set to reach US$ 56.2 billion in 2024.
What was the historical CAGR for the India industry?
The target industry expanded at a CAGR of 3.2% from 2019 to 2023.
What is the consumption of consumer packaging in India?
Consumer packaging consumption in India is set to rise at 5.7% CAGR through 2034.
What is the expected industry value for 2034?
India's consumer packaging industry value is anticipated to total US$ 92.8 billion in 2034.
What is driving the consumer packaged goods packaging industry in India?
Growing demand for packaging from the e-commerce sector.
Who are the top 3 manufacturers of consumer packaging products in India?
Ball Corporation, Uflex Ltd, and Amcor PLC.
How big was the consumer packaging industry in India in 2023?
In 2023, consumer packaging revenue totaled US$ 53.5 billion.
Table of Content
1. Executive Summary
1.1. India Industry Outlook
1.2. Industry Analysis
1.3. FMI Analysis and Recommendations
1.4. FMI Scorecard
2. Industry Overview
2.1. Industry Coverage / Taxonomy
2.2. Industry Definition / Scope / Limitations
2.3. Heat Mapping/Packaging Formats Mapping
3. Key Industry Trends
3.1. Key Trends Impacting the Industry
3.2. Sustainable Trends
3.3. Technological Trends
3.4. Packaging Formats Innovation / Development Trends
4. Key Success Factors
4.1. Packaging Formats Adoption / Usage Analysis
4.2. Packaging Formats USP’s / Features
4.3. Strategic Promotional Strategies
5. Industry Demand Analysis 2019 to 2023 and Forecast, 2024 to 2034
5.1. Historical Industry Volume (‘000 tons) Analysis, 2019 to 2023
5.2. Current and Future Industry Volume (‘000 tons) Projections, 2024 to 2034
5.3. Y-o-Y Growth Trend Analysis
6. Industry - Pricing Analysis
6.1. Pricing Analysis
6.2. Weighted Average Pricing Analysis Benchmark
7. Industry Demand (in Value or Size in US$ billion) Analysis 2019 to 2023 and Forecast, 2024 to 2034
7.1. Historical Industry Value (US$ billion) Analysis, 2019 to 2023
7.2. Current and Future Industry Value (US$ billion) Projections, 2024 to 2034
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Industry Background
8.1. PESTLE Analysis
8.2. Porters 5 Force Analysis
8.3. Key Regulations
8.4. Patent Analysis
8.5. Start Up Eco System
8.6. Forecast Factor
8.7. Macro-Economic Factors
8.8. Value Chain Analysis
8.8.1. Exhaustive List of Raw Material Suppliers
8.8.2. Exhaustive List of Lidding Films Converters/Manufacturers
8.8.3. Exhaustive List of End Users/Customers
8.9. Cased-based Scenario – Impact Assessment
8.9.1. Current Statistics
8.9.2. Short-Mid-Long Term Outlook
8.9.3. Likely Rebound
8.10. Industry Dynamics
8.10.1. Drivers
8.10.2. Restraints
8.10.3. Opportunity Analysis
8.11. Supply Demand Analysis
9. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Packaging Format
9.1. Introduction / Key Findings
9.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Packaging Formats, 2019 to 2023
9.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Packaging Formats, 2024 to 2034
9.4. Flexible Packaging
9.4.1. Pouches
9.4.2. Bags & Sacks
9.4.3. Films & Wraps
9.4.4. Sachets
9.4.5. Stick Packs
9.4.6. Cups
9.4.7. Tubes
9.4.8. Labels
9.4.9. Clamshell
9.5. Rigid Packaging
9.5.1. Trays
9.5.2. Blisters
9.5.3. Tubs and Lids
9.5.4. Caps & Closures
9.5.5. Pump & Dispensers
9.5.6. Boxes
9.5.7. Cartons
9.5.8. Bottles and Jars
9.5.9. Cans
9.5.10. Cores & Tubes
9.6. Industry Attractiveness Analysis, By Packaging Formats
10. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material
10.1. Introduction / Key Findings
10.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Material, 2019 to 2023
10.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Material, 2024 to 2034
10.3.1. Plastics
10.3.1.1. Polyethylene
10.3.1.1.1. HDPE
10.3.1.1.2. LDPE
10.3.1.1.3. LLDPE
10.3.1.2. Polypropylene
10.3.1.3. PET
10.3.1.4. PVC
10.3.1.5. Nylon
10.3.1.6. EVOH
10.3.1.7. Polystyrene
10.3.1.8. Post Consumer Recycled (PCR)
10.3.1.9. Bioplastics
10.3.1.9.1. PLA
10.3.1.9.2. Starch-based Plastics
10.3.1.9.3. Bio-PET
10.3.1.9.4. Bio-PE
10.3.1.9.5. Others
10.3.2. Paper
10.3.3. Aluminum Foil
10.3.4. Wood
10.3.5. Metal
10.3.5.1. Aluminum
10.3.5.2. Tin
10.3.5.3. Steel
10.4. Industry Attractiveness Analysis, By Material
11. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Level of Packaging
11.1. Introduction / Key Findings
11.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Level of Packaging, 2019 to 2023
11.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Level of Packaging, 2024 to 2034
11.3.1. Primary
11.3.2. Secondary
11.3.3. Tertiary
11.4. Industry Attractiveness Analysis, By Level of Packaging
12. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Technology
12.1. Introduction / Key Findings
12.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Technology, 2019 to 2023
12.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Technology, 2024 to 2034
12.3.1. Injection Molding
12.3.2. Thermoforming
12.3.3. Blow Molding
12.3.4. Other Technologies
12.3.5. Extrusion
12.4. Industry Attractiveness Analysis, By Technology
13. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
13.1. Introduction / Key Findings
13.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By Distribution Channel, 2019 to 2023
13.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By Distribution Channel, 2024 to 2034
13.3.1. Online
13.3.2. Offline
13.4. Industry Attractiveness Analysis, By Distribution Channel
14. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By End Use
14.1. Introduction / Key Findings
14.2. Historical Industry Size (US$ billion) and Volume (‘000 tons) Analysis, By End Use, 2019 to 2023
14.3. Current and Future Industry Size (US$ billion) and Volume (‘000 tons) Analysis and Forecast, By End Use, 2024 to 2034
14.3.1. Food
14.3.1.1. Bakery & Confectionaries
14.3.1.2. Dairy Products
14.3.1.3. Baby Food
14.3.1.4. Edible Oil
14.3.1.5. Meat, Poultry, and Seafood
14.3.1.6. Snacks
14.3.1.7. Spices & Condiments
14.3.1.8. Fruits and Vegetables
14.3.1.9. Pet Food
14.3.1.10. RTE Food
14.3.1.11. Pulses and Cereals
14.3.2. Beverage
14.3.2.1. Alcoholic
14.3.2.1.1. Beer
14.3.2.1.2. Wine
14.3.2.1.3. Spirits
14.3.2.1.4. Other Alcoholic Beverages
14.3.3. Non-alcoholic
14.3.3.1. Fruit Juices
14.3.3.2. Carbonated Drinks
14.3.3.3. RTD Beverages
14.3.3.4. Bottled Water
14.3.3.5. Tea & Coffee
14.3.3.6. Milk Products
14.3.4. Personal Care & Hygiene
14.3.4.1. Skincare
14.3.4.2. Haircare
14.3.4.3. Makeup
14.3.4.4. Fragrance
14.3.4.5. Nailcare
14.3.5. Homecare & Toiletries
14.3.5.1. Toiletries
14.3.5.2. Laundry Care Products
14.3.5.3. Personal Hygiene
14.3.5.4. Air Fresheners
14.3.6. Pharmaceuticals
14.3.7. Consumer Electronics
14.3.8. Medical Devices
14.4. Industry Attractiveness Analysis, By End Use
15. Industry Structure Analysis
15.1. Industry Analysis by Tier of Companies (Industry)
15.2. Industry Share Analysis of Top Players
15.3. Industry Presence Analysis
16. Competition Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Competition Deep Dive/ Portfolio Analysis (Key India-based Industry Players)
16.3.1. Ball Corporation
16.3.1.1. Overview
16.3.1.2. Packaging Formats Portfolio
16.3.1.3. Profitability by Industry Segments (Packaging Format/Material/Technology/Level of Packaging/End Use/Distribution Channel/Region)
16.3.1.4. Sales Footprint
16.3.1.5. Strategy Overview
16.3.2. Uflex
16.3.3. Amcor Plc
16.3.4. Huhtamaki Oyj
16.3.5. Essel Propak
16.3.6. Crown Holdings
16.3.7. Avery Dennison
16.3.8. Oji Holdings
16.3.9. ITC Limited
16.3.10. 3M Company
*The above list is indicative in nature and is subject to change during the course of research
17. Assumptions and Acronyms Used18. Research Methodology
