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Custom Inserts Market

Market Insights on Custom Inserts covering sales outlook, demand forecast & up-to-date key trends

Custom Inserts Market : Global Industry Analysis 2016 - 2020 and Opportunity Assessment 2021 - 2031

Custom Inserts Market Overview

The Global Custom Inserts Market is expected to increase at a growth rate of ~4.8%, during the forecast period.

The analysis from the custom inserts market shows that the global demand of the overall custom inserts market is forecasted to reach millions of units by 2031. Prominent sales of custom inserts are expected in the global market attributing to provide protection and ensures that the product should be immobile during the entire shipping process.

Custom Inserts Market: An Overview

Custom inserts are used to safeguard products and ensures that the products are secure inside the box. Custom inserts are also known as packaging inlays or packaging inserts. Manufacturers of custom inserts offer these inserts in the form of cardboard inserts, foam inserts, paper inserts and many more. Apart from the protection of the product, custom inserts allow the brand to present products attractively during the unboxing experience.

Custom inserts are ideally perfect when one has to put multiple items in one box as it positions each product just the way one would like. Another feature that is fuelling the demand for custom inserts is it keep the product secure and immobile during the entire shipping process, reduces packaging time which lowers labour costs, and reduces shipping weights and effectively lower shipping costs as well.

On the back of all these factors, the growth of the custom inserts market is expected to be positive during the forecast period. 

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Which Factors Propel the Demand for Custom Inserts Market? 

The packaging of a product plays a vital role in the minds of the consumers. The package that holds the product is the utmost proficiency and easiest way to show off brand and use it as a method of building brand credibility and advertising.

Custom inserts are majorly used in the personal care industry as it offers full protection coupled with it helps to increase brand awareness of the product due to its tremendous features. Furthermore, the personal care sector is likely to boost the growth of the custom inserts market. 

How the Customizability of Inserts will Create an Opportunity for the Growth of the Custom Inserts Market?

Custom inserts are made to protect as well as complement the products. Every product has different sizes which need customizable packaging. The customizability of custom inserts provides the product not only to fit in the packaging but also protect the product efficiently. The adaptation of customizability by key players will generate the growth opportunity for custom inserts. 

Ismail Sutaria
Principal Consultant
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What are the Key Trends Adopted in the Custom Inserts Market?

Across the globe, the packaging industry is adopting several trends and reaching a tipping point. The growth of custom inserts market has increased due to the trending digital printing technology. The digital printing technology allows all colors to be printed in a single pass which has fuelled a trend in the packaging industry and is estimated to propel the demand for digitally printed custom inserts. 

What are the Key Challenges that Might Restrain Growth of the Custom Inserts Market?

The emergence of modern alternatives of packaging such as mailers, corrugated inserts, molded fiber pulp protective packaging, paper cushioning, bubble wraps and others are considerably impacting and limiting the sales of custom inserts.

Nowadays, consumers are more concerned about stopping the wastage of packaging solutions. Once the product comes in the use the packaging solution of a product has no usage, ultimately it should be thrown which is hindering the market. Thus, these significant restraining factors are projected to hamper the growth of the market. 

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How does the Personal Care & Cosmetics Industry Supplement the Growth of the Custom Inserts Market?

Beyond adding value to the unboxing experience, custom inserts serve a functional purpose for products. In the personal care & cosmetics industry the product which has outer packaging material made of glass such as oil, serums, and others needs protective packaging. Custom inserts protect items during shipping. The rising spending and sales of personal care & cosmetics products is likely to fuel the sales and demand for custom inserts. 

Competitive Landscape

Global Players:

  • Huhtamäki Oyj
  • PackMojo Limited
  • DS Smith
  • THERMADOR, Packlane, Inc.
  • GWP Packaging
  • Emenac Packaging
  • Packaging Pro
  • Takachi Electronics Enclosure Co., Ltd.
  • Others. 

Asian Players:

  • Towell Co. Ltd
  • Shenzhen Dongtai Sponge Products Co., Ltd.
  • Globalink International Limited
  • Paul Plast Industries
  • Prerit Packaging Agency
  • Others.

What Strategies are the Key Players Adopting for Increasing their Market Share in the Custom Inserts Market?

The key players adopt various strategies such as product launch, merger & acquisition, innovation and others to survive the competition in the market. Key players are launching new and innovative custom inserts in the market to lure major portion of the end users and manufacturers.

  • Recently, a company named PackMojo Limited has launched and offering customized custom inserts for the particular brand.  

Why will the United States Generate High Demand for the Custom Inserts Market?

The United States will generate heavy demand for the custom inserts in the market with the rising demand for inserts by personal care & cosmetics, consumer electronics, pharmaceuticals and other industries.

The custom inserts are in great demand for ensuring the safety of the products and immobile during the entire shipping process which will directly impact the market growth of the custom inserts market. Thus, the propelling demand for inserts is anticipated to push the demand for custom inserts in the United States.

What is the Repercussion of the Pandemic on the Growth of the Custom Inserts Market?

Due to the COVID-19 pandemic and government restriction, consumers are not stepping out to buy essential or other products and they are ordering most of the products online which has resulted in the increase of custom inserts through the e-commerce sector.

Globally, the growing e-commerce industry is further expected to boost the demand for custom inserts. With reopening of market and pandemic recovery, the global custom inserts market will witness significant traction in later part of 2021.

Market Segmentation of the Custom Inserts Market

By Material Type:

By Product Type:

  • Printed Custom Inserts
  • Non-Printed Custom Inserts

By End-use Industry:

  • Personal Care & Cosmetics
  • Consumer Electronics
  • Pharmaceuticals
  • Others (Household)

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • The Middle East and Africa
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Ismail Sutaria
Principal Consultant
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