Mechanical Keyboard Market

Mechanical Keyboard Market: Applications in Gaming will Continue to Create Growth Opportunities: Global Industry Analysis and Opportunity Assessment, 2016 - 2020

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In terms of value, the global mechanical keyboard market is anticipated to expand at a CAGR of 17.9% during the forecast period, and is expected to account for US$ 1,231.6 Mn by 2020 end. Among all product segments in the global keyboard market, mechanical keyboards is projected to register significantly high revenue growth as compared to other types of keyboards over the forecast period (2016–2020). Growth of this segment is attributed to rising demand for mechanical keyboards in the global gaming sector. In terms of volume in 2015, the gaming sector accounted for over 50% of globally consumed mechanical keyboards.

North America Largest Market for Mechanical Keyboards

The market in North America accounted for 40% revenue share of the global mechanical keyboard market in 2015. Revenue contribution of the segment to the North America mechanical keyboard market is expected to increase at a CAGR of 19% from 2016 to 2020. Market share of the gaming segment in Europe is expected to increase from 67.1% in 2015 to 70.4% in 2020, owing to manufacturers in countries in the region adopting and offering new and advanced technologies in their products. In terms of value, the gaming segment in APAC region accounted for 36.3% share in 2015. Demand for mechanical keyboards is increasing primarily due to various additional components that enable high degree of responsiveness, tactility and enhanced gaming experience.                         

Mechanical Keyboards Market: Key Trends

Mechanical keyboards are comparatively costlier than membrane keyboards. Development and launch of new and innovative PC games in the global market is expected to further drive demand for mechanical keyboards. In addition, factors such increasing demand for additional features, enhanced technology offering better user experience and increased durability are expected to drive market growth.

global mechanical keyboard market

The market in the U.S. accounted for majority revenue share at approximately 90% in the global market in 2015. Global consumption of mechanical keyboards stood at 4,492 thousand units in 2015. Global mechanical keyboard consumption is expected to increase at a CAGR of 16.9% over 2016–2020.In terms of application, the gaming segment in the global mechanical keyboard is estimated to be valued at US$ 321.5 Mn in 2016, and projected to witness two-fold growth to reach US$ 656 Mn by 2020.

Future Market Insights offers a four-year forecast for the global mechanical keyboard market between 2016 and 2020. In terms of value, the global mechanical keyboard market is expected to register a CAGR of 17.9% during the forecast period (2016–2020). The primary objective of the report is to offer insights on the various advancements in the global mechanical keyboard market. The study demonstrates market dynamics expected to influence the current environment and future status of the global mechanical keyboard market over the forecast period. The primary objective of this report is to offer updates on trends, drivers, restraints, value forecasts and opportunities for manufacturers operating in the global mechanical keyboard market. 

Keyboard features such as enhanced durability, fast response time and anti-ghosting functions are factors driving demand for mechanical keyboards over membrane keyboards. Mechanical switches with varying actuation force are used in mechanical keyboards. Increasing inclination of gamers towards mechanical keyboards is attributed to better response time and increased accuracy, which enhances the overall gaming experience. Growing popularity of PC games globally, is expected to drive growth of the global mechanical keyboard market during the forecast period.

A section of report discusses how the overall competition in the market is steadily increasing. It discusses various factors that shape the internal as well as external competition in the market. Various barriers to entry in the industry have been analysed and rated on the basis of their impact on the competition level in the market.

The report provides in-depth analysis on the market share of the global mechanical keyboard market on the basis of applications. Additionally, a section of the report highlights mechanical keyboard demand, on the basis of region. It provides a market outlook for 2016–2020 and sets the forecast within the context of the mechanical keyboard ecosystem, including new technological developments, as well as product offerings in the global mechanical keyboard market. This study discusses key region trends contributing to growth of the global mechanical keyboard market. It also analyses the degree to which drivers are influencing the market in each region. Key regions assessed in this report include North America, Europe, Asia Pacific and China (APAC) and Rest of the World.

This report covers major keyboard and switch manufacturers in the global mechanical keyboard market. Some of the major mechanical keyboard manufacturers include Logitech International S.A., Razer Inc., Corsair Components Inc., Roccat Studios Inc., SteelSeries ApS, Bloody (A4tech Co Ltd.) and Rapoo Corporation (Shenzhen Rapoo Technology Co.) Some of the major switch manufacturers include ZF Friedrichshafen AG – Cherry, Kaihua Electronics Co. Ltd., OMRON Corporation, Trantek Electronics Co. Ltd. – TTC and Huizhou Greetech Electronics Co. Ltd. The report covers individual strategies followed by these companies, in terms of enhancing their solution offerings, creating new marketing techniques, mergers and acquisitions.

Key Segments Covered

  • By Application
    • Gaming
    • Office & Industrial

On the basis of application, the global mechanical keyboard market has been segmented into gaming and office & industrial. In terms of revenue, gaming segment is expected to dominate the global mechanical keyboard market during the forecast period. A detailed analysis has been provided for each segment in terms of market size analysis for mechanical keyboards across the globe.

In addition, it is imperative to note that in an ever-fluctuating global economy, we not only conduct forecasts in terms of CAGR, but also analyse on the basis of key parameters such as Year-on-Year (Y-o-Y) growth to understand the predictability of the market and identify the right opportunities.

Another key feature of this report is the analysis of all key segments in terms of absolute dollar. This is usually overlooked, while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales and delivery perspective in the global mechanical keyboard market.

Key Regions/Countries Covered

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • France
    • U.K.
    • Italy
    • Spain
  • Asia Pacific and China (APAC)
    • China
    • India
    • Japan
    • Australia and New Zealand
    • Rest of APAC
    • ASEAN
  • Rest of the World
    • Latin America
    • Middle East and Africa (MEA)

Mechanical Keyboard Market Reports - Table of Contents

1. Executive Summary

2. Assumptions & Acronyms

3. Research Methodology

4. Global Mechanical Keyboard & Switch Market Overview

4.1. Market Introduction

4.2. Market Taxonomy

4.3. Market Dynamics

4.3.1. Drivers

4.3.2. Restraints

4.3.3. Opportunity

4.3.4. Trends

4.3.5. Pricing Analysis

5. Global Mechanical Keyboard Market Analysis and Forecast, 2016–2020

5.1. Market Value and Volume Forecast

5.1.1. Y-o-Y Growth Projection

5.1.2. Absolute $ Opportunity

6. Global Mechanical Keyboard Market Analysis and Forecast, By Application, 2016–2020

6.1. Introduction

6.1.1. Y-o-Y Growth Comparison, By Application

6.1.2. Market Share & Basis Point (BPS) Analysis, By Application

6.2. Market Value Forecast, By Application

6.2.1. Gaming

6.2.1.1. Absolute $ Opportunity

6.2.1.2. Market Value Forecast

6.2.2. Office & Industrial

6.2.2.1. Absolute $ Opportunity

6.2.2.2. Market Value Forecast

6.3. Market Attractiveness Analysis, By Application

7. Global Mechanical Keyboard Market Analysis and Forecast, By Region, 2016–2020

7.1. Introduction

7.1.1. Y-o-Y Growth Comparison, By Region

7.1.2. Market Share & Basis Point (BPS) Analysis, By Region

7.2. North America Mechanical Keyboard Market Analysis and Forecast, 2016–2020

7.2.1. Introduction

7.2.1.1. Y-o-Y Growth Comparison, By Country

7.2.1.2. Market Share & Basis Point (BPS) Analysis, By Country

7.2.2. Market Value Forecast, By Country

7.2.2.1. U.S.

7.2.2.1.1. Absolute $ Opportunity

7.2.2.1.2. Market Value Forecast

7.2.2.2. Canada 

7.2.2.2.1. Absolute $ Opportunity

7.2.2.2.2. Market Value Forecast

7.2.3. Market Value and Volume Forecast, By Application

7.2.3.1. Gaming

7.2.3.2. Office & Industrial

7.2.4. North America Mechanical Keyboard Market Attractiveness By Country, 2016–2020

7.2.5. North America Mechanical Keyboard Market Attractiveness By Application, 2016–2020

7.3. Europe Mechanical Keyboard Market Analysis and Forecast, 2016–2020

7.3.1. Introduction

7.3.1.1. Y-o-Y Growth Comparison, By Country

7.3.1.2. Market Share & Basis Point (BPS) Analysis, By Country

7.3.2. Market Value Forecast, By Country

7.3.2.1. Germany

7.3.2.1.1. Absolute $ Opportunity

7.3.2.1.2. Market Value Forecast

7.3.2.2. France

7.3.2.2.1. Absolute $ Opportunity

7.3.2.2.2. Market Value Forecast

7.3.2.3. U.K.

7.3.2.3.1. Absolute $ Opportunity

7.3.2.3.2. Market Value Forecast

7.3.2.4. Spain

7.3.2.4.1. Absolute $ Opportunity

7.3.2.4.2. Market Value Forecast

7.3.2.5. Italy

7.3.2.5.1. Absolute $ Opportunity

7.3.2.5.2. Market Value Forecast

7.3.2.6. NORDIC

7.3.2.6.1. Absolute $ Opportunity

7.3.2.6.2. Market Value Forecast

7.3.2.7. BENELUX

7.3.2.7.1. Absolute $ Opportunity

7.3.2.7.2. Market Value Forecast

7.3.2.8. Russia

7.3.2.8.1. Absolute $ Opportunity

7.3.2.8.2. Market Value Forecast

7.3.2.9. Poland

7.3.2.9.1. Absolute $ Opportunity

7.3.2.9.2. Market Value Forecast

7.3.2.10. Rest of Europe

7.3.2.10.1. Absolute $ Opportunity

7.3.2.10.2. Market Value Forecast

7.3.3. Market Value and Volume Forecast, By Application

7.3.3.1. Gaming

7.3.3.2. Office & Industrial

7.3.4. Europe Mechanical Keyboard Market Attractiveness By Country, 2016–2020

7.3.5. Europe Mechanical Keyboard Market Attractiveness By Application, 2016–2020

7.4. Asia Pacific Mechanical Keyboard Market Analysis and Forecast, 2016–2020

7.4.1. Introduction

7.4.1.1. Y-o-Y Growth Comparison, By Country

7.4.1.2. Market Share & Basis Point (BPS) Analysis, By Country

7.4.2. Market Value Forecast, By Country

7.4.2.1. China

7.4.2.1.1. Absolute $ Opportunity

7.4.2.1.2. Market Value Forecast

7.4.2.2. India

7.4.2.2.1. Absolute $ Opportunity

7.4.2.2.2. Market Value Forecast

7.4.2.3. ASEAN

7.4.2.3.1. Absolute $ Opportunity

7.4.2.3.2. Market Value Forecast

7.4.2.4. Japan

7.4.2.4.1. Absolute $ Opportunity

7.4.2.4.2. Market Value Forecast

7.4.2.5. Australia and New Zealand

7.4.2.5.1. Absolute $ Opportunity

7.4.2.5.2. Market Value Forecast

7.4.2.6. Rest of Asia Pacific

7.4.2.6.1. Absolute $ Opportunity

7.4.2.6.2. Market Value Forecast

7.4.3. Market Value and Volume Forecast, By Application

7.4.3.1. Gaming

7.4.3.2. Office & Industrial

7.4.4. Asia Pacific Mechanical Keyboard Market Attractiveness By Country, 2016–2020

7.4.5. Asia Pacific Mechanical Keyboard Market Attractiveness By Application, 2016–2020

7.5. Rest of World Mechanical Keyboard Market Analysis and Forecast, 2016–2020

7.5.1. Introduction

7.5.1.1. Y-o-Y Growth Comparison, By Region

7.5.1.2. Market Share & Basis Point (BPS) Analysis, By Region

7.5.2. Market Value Forecast, By Region

7.5.2.1. Latin America

7.5.2.1.1. Absolute $ Opportunity

7.5.2.1.2. Market Value Forecast

7.5.2.2. MEA

7.5.2.2.1. Absolute $ Opportunity

7.5.2.2.2. Market Value Forecast

7.5.3. Market Value and Volume Forecast, By Application

7.5.3.1. Gaming

7.5.3.2. Office & Industrial

7.5.4. Rest of World Mechanical Keyboard Market Attractiveness By Region, 2016–2020

7.5.5. Rest of World Mechanical Keyboard Market Attractiveness By Application, 2016–2020

8. Competitive Landscape 

8.1. Competitive Dashboard

8.2. Company Profile

8.2.1. Logitech International S.A.

8.2.2. Razer Inc.

8.2.3. Corsair Components, Inc.

8.2.4. Roccat Studios

8.2.5. SteelSeries ApS

8.2.6. Bloody (A4Tech Co.,Ltd.)

8.2.7. Rapoo Corporation (Shenzhen Rapoo Technology Co. Ltd.)

9. Global Mechanical Keyboard Switch Market Analysis and Forecast, 2016–2020

9.1. Introduction

9.2. Methodology Approach

9.3. Global Mechanical Keyboard Switch Market Analysis and Forecast

9.3.1. Absolute $ Opportunity

9.3.2. Market Value Forecast and Volume Forecast 

10. Mechanical Keyboard Switch Market Competitive Landscape 

10.1. Company Profile

10.1.1. ZF Friedrichshafen AG – Cherry

10.1.2. Kaihua Electronics Co., Ltd. – Kaihl

10.1.3. OMRON Corporation

10.1.4. Trantek Electronics Co., Ltd. – TTC

10.1.5. Huizhou Greetech Electronics Co. Ltd. – Greetech

Mechanical Keyboard Market Reports - List of Tables

Table 1: North America Mechanical Keyboards Market Value (US$ Mn) and Volume (‘000 Units) Forecast, By Application, 2015–2020

Table 2: Europe Mechanical Keyboards Market Value (US$ Mn) and Volume (‘000 Units) Forecast, By Application, 2015–2020

Table 3: Asia Pacific Mechanical Keyboards Market Value (US$ Mn) and Volume (‘000 Units) Forecast, By Application, 2015–2020

Table 4: Rest of the World Mechanical Keyboards Market Value (US$ Mn) and Volume (‘000 Units) Forecast, By Application, 2015–2020

Mechanical Keyboard Market Reports - List of Figures

Figure 1: Global Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 2: Global Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 3: Global Mechanical Keyboard Market Volume ('000 Units) & Y-o-Y Growth (%), 2014–2020

Figure 4: Global Mechanical Keyboard Market BPS Analysis By Application, 2016 & 2020

Figure 5: Global Mechanical Keyboard Market Revenue Y-o-Y Growth By Application, 2015–2020

Figure 6: Global Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), By Gaming Segment, 2016–2020

Figure 7: Global Mechanical Keyboard Market Absolute $ Opportunity, By Gaming Segment, 2016–2020

Figure 8: Global Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), By Office & Industrial Segment, 2016–2020

Figure 9: Global Mechanical Keyboard Market Absolute $ Opportunity, By Office & Industrial Segment, 2016–2020

Figure 10: Global Mechanical Keyboard Market BPS Analysis By Region, 2016 & 2020

Figure 11: Global Mechanical Keyboard Market Revenue Y-o-Y Growth By Region, 2015–2020

Figure 12: North America Mechanical Keyboard Market BPS Analysis By Country, 2016 & 2020

Figure 13: North America Mechanical Keyboard Market Revenue   Y-o-Y Growth By Country, 2015–2020

Figure 14: U.S. Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 15: U.S. Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 16: Canada Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 17: Canada Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 18: North America Mechanical Keyboard Market Attractiveness By Country, 2016–2020

Figure 19: North America Mechanical Keyboard Market Attractiveness By Application Segment, 2016–2020

Figure 20: Europe Mechanical Keyboard Market BPS Analysis By Country, 2016 & 2020

Figure 21: Europe Mechanical Keyboard Market Revenue Y-o-Y Growth By Country, 2015–2020

Figure 22: Germany Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 23: Germany Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 24: France Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 25: France Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 26: U.K. Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 27: U.K. Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 28: Spain Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 29: Spain Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 30: Italy Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 31: Italy Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 32: Nordic Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 33: Nordic Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 34: Benelux Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 35: Benelux Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 36: Russia Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 37: Russia Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 38: Poland Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 39: Poland Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 40: Rest of Europe Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 41: Rest of Europe Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 42: Europe Mechanical Keyboard Market Attractiveness By Country, 2016–2020

Figure 43: Europe Mechanical Keyboard Market Attractiveness By Application Segment, 2016–2020

Figure 44: Europe Mechanical Keyboard Market BPS Analysis By Country, 2016 & 2020

Figure 45: Europe Mechanical Keyboard Market Revenue Y-o-Y Growth By Country, 2015–2020

Figure 46: China Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 47: China Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 48: India Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 49: India Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 50: ASEAN Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 51: ASEAN Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 52: Japan Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 53: Japan Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 54: Australia & New Zealand Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 55: Australia & New Zealand Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 56: Rest of Asia Pacific Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 57: Rest of Asia Pacific Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 58: Asia Pacific Mechanical Keyboard Market Attractiveness By Country, 2016–2020

Figure 59: Asia Pacific Mechanical Keyboard Market Attractiveness By Application Segment, 2016–2020

Figure 60: Rest of the World Mechanical Keyboard Market BPS Analysis By Region, 2016 & 2020

Figure 61: Rest of the World Mechanical Keyboard Market Revenue Y-o-Y Growth By Region, 2015–2020

Figure 62: Latin America Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 63: Latin America Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 64: MEA Mechanical Keyboard Market Value (US$ Mn) & Y-o-Y Growth (%), 2016–2020

Figure 65: MEA Mechanical Keyboard Market Absolute $ Opportunity, 2016–2020

Figure 66: Rest of the World Mechanical Keyboard Market Attractiveness By Region, 2016–2020

Figure 67: Rest of the World Mechanical Keyboard Market Attractiveness By Application Segment, 2016–2020