An Incisive, In-depth Analysis on the Mechanical Keyboard Market
This study offers a comprehensive, 360 degree analysis on the Mechanical Keyboard market, bringing to fore insights that can help stakeholders identify the opportunities as well as challenges. It tracks the global Mechanical Keyboard market across key regions, and offers in-depth commentary and accurate quantitative insights. The study also includes incisive competitive landscape analysis, and provides key recommendations to market players on winning imperatives and successful strategies.
Mechanical Keyboard Market - Key Research Findings
- The global mechanical keyboard market was valued at ~US$ 881 Mn in 2018.
- The mechanical keyboard market is expected to grow at a CAGR of ~10% during the forecast period of 2019-2029.
- Rapid growth of the gaming industry, increasing adoption of wireless keyboards, and growing demand for multiple platform compatible keyboards are factors that have been driving the mechanical keyboard market growth.
- North America is a prominent region for the mechanical keyboard market, which accounted for a market share of ~34% in 2018. However, the mechanical keyboard market in APEJ (Asia Pacific Excluding Japan) is expected to grow at a high CAGR during the forecast period and become the most significant market for mechanical keyboard.
- The APEJ region, due to their strong economic growth, rising industrialization, and high IT infrastructure demand and supply, is expected to continue to be among the prominent regional markets for mechanical keyboard.
- In order to gain competitive edge, mechanical keyboard market players are opting for strategic partnerships with e-Commerce platform providers to meet the growing demand in various end-use industries including gaming, BFSI, government, and others.
- For instance, in September 2019, Logitech G partnered with TSM. Players and managers of various TSM teams have collaborated with Logitech G for numerous product designs, providing key insights of what a pro athlete needs to compete at the highest level.
- Similarly, in October 2019, Razer, the gaming tech giant, inked a strategic partnership with gamescom's organiser Koelnmesse via a Memorandum of Understanding (MOU). The trade and gaming conference has been held yearly in Cologne, Germany, since 2009, where it draws several hundred thousand visitors per year.
Key Factors Shaping the Mechanical Keyboard Market
Benefits Offered by Ergonomic Keyboard Layouts
Ergonomic keyboards facilitate comfortable positioning of hands, wrist, and forearm, while the curved key layout offers an easy approach to keys. Thus, such type of keyboard reduces stress while typing. These are generally switchable to Dvorak layout (the most commonly used signs are on the left, whereas the most frequently used consonants are on the right). This layout reduces the distance between the most-used keys, thus, ensuring around 50% less distance for the typist’s finger to move. Such factors are estimated to motivate individuals in adopting a mechanical keyboard during the forecast period.
Presence of Omni-Channel Distribution Network
Leading players operating in the mechanical keyboard market offer their products through multiple distribution channels, to expand their global market footprints. This, in turn, ensures easier consumer access to products and drives the growth of the mechanical keyboard market. Besides, with the help of wholesalers and retailers, companies focus on e-Commerce platforms such as Amazon, eBay, Buy.com, CDW, Insight, Newegg.com, PC Mall, PC Connection, and TigerDirect to increase sales of their ergonomic keyboards globally.
Rising Adoption of Mechanical Keyboard with Key Switches
In mechanical keyboard, key switches are used and can be replaced without desoldering them. Instead, they can be removed by using a simple plastic tool, which makes it relatively easy to replace keycaps of the keyboard. This is better for anyone who wants to try out different types of switches without having to buy a completely new mechanical keyboard. The client can only purchase a new pack of switches.
Growth Opportunities in the Asia Pacific Region
Major manufacturers in the mechanical keyboard market focus on expanding their business across Asia Pacific countries like India and China. Increasing investments by governments of these countries in digitalization infrastructure have led different manufacturers to expand their businesses in these countries. Also, healthy economic growth in these regions, along with the continuing adoption of advanced technology, including the Internet of Things (IoT) and rising gaming population are generating significant growth opportunities for the mechanical keyboard market.
Mechanical Keyboard Market Structure Analysis
- The global mechanical keyboard market has a competitive market landscape, where majority of the key players are maintaining a strategic focus on partnerships and new product innovations to target a stronger global footprint.
- Increasing scope of applications related to mechanical keyboard and a competitive market have resulted in products differentiation and expansion strategies by providers of mechanical keyboard. These factors give a competitive edge and strengthen their market share, specifically to the desired end-use industry.
- Tier-1 energy & power quality meter providers account for ~40% of the overall market. Vendors such as Logitech International S.A., Razer Inc. and Dell Inc. are among the largest and most experienced in the industry and have significant regional coverage across the globe.
Mechanical Keyboard Market Analysis 2019-2029
A recent market study published by FMI on the mechanical keyboard market includes a global industry analysis 2014-2018 and an opportunity assessment 2019-2029, and delivers a comprehensive assessment of the most important market dynamics. After conducting thorough research on the historical as well as current growth parameters, growth prospects of this market are obtained with maximum precision.
Mechanical Keyboard Market: Segmentation
The global mechanical keyboard market is segmented in detail to cover every aspect of the market and present a complete market intelligence approach to the reader.
Chapter 01 – Executive Summary
The report initiates with the executive summary of the mechanical keyboard market, which includes a summary of key findings and statistics of the market. It also includes the demand and supply-side trends pertaining to this market.
Chapter 02 – Market Overview
Readers can find the definition and a detailed taxonomy of the mechanical keyboard market in this chapter, which will help them understand the basic information about the market. Along with this, comprehensive information pertaining to mechanical keyboard and their properties are provided in this section. This section also highlights the inclusions and exclusions, which help readers understand the scope of the mechanical keyboard market report.
Chapter 03 – Key Market Trends
The mechanical keyboard market report provides the key market trends that are expected to significantly impact market growth during the forecast period. Detailed industry trends are also provided in this section.
Chapter 04 – Key Success Factors
This section includes factors that have emerged as key successful factors and strategies adopted by key market participants.
Chapter 05 – Global Mechanical Keyboard Market Demand Analysis 2014-2018 and Opportunity Assessment 2019-2029
This section explains the value analysis and forecast for the global mechanical keyboard market during the forecast period of 2019-2029. This chapter includes a detailed analysis of the historical mechanical keyboard market, along with an opportunity analysis of the future. Readers can also find the absolute $ opportunity for the current year (2019), and an incremental $ opportunity for the forecast period (2019–2029). Along with this, the pricing analysis of the mechanical keyboard market at the regional level has also been provided in this section.
Chapter 06 – Market Background
This chapter explains the key macro-economic factors that are expected to influence the growth of the mechanical keyboard market over the forecast period. Along with the macroeconomic factors, this section also highlights the value chain, supply chain, forecast factors, and value chain analysis of the mechanical keyboard market. Moreover, in-depth information about market dynamics and their impact analysis on the market have been provided in the successive section.
Chapter 07 – Global Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029 by Product
Based on product type, the mechanical keyboard market is segmented into non-tactile linear switches, tactile non-click switches, and tactile click switches. In this chapter, readers can find information about key trends and developments in the mechanical keyboard market and market attractiveness analysis.
Chapter 08 – Global Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029 by Connectivity
Based on connectivity, the mechanical keyboard market is segmented into wired keyboards and wireless keyboards. In this chapter, readers can find information about developments and key trends in the mechanical keyboard market.
Chapter 09 – Global Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029 by Application
This chapter provides details about the mechanical keyboard market based on application, and has been classified into gaming and office/industrial. In this chapter, readers can understand the market attractiveness analysis based on application.
Chapter 10 – Global Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029 by Region
This chapter explains how the mechanical keyboard market will grow across various geographic regions such as North America, Latin America, Western Europe, Eastern Europe, APEJ (Asia-Pacific excluding Japan), Japan, and the Middle East & Africa.
Chapter 11 – North America Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029
This chapter includes a detailed analysis of the growth of the North America mechanical keyboard market, along with a country-wise assessment in the U.S. and Canada. Readers can also find pricing analysis, regional trends, volume analysis, and market growth based on product type, connectivity, application, and countries in North America.
Chapter 12 – Latin America Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029
This chapter provides the growth scenario of the mechanical keyboard market in Latin American countries such as Brazil, Mexico, and the rest of Latin America. Along with this, assessment of the market across target segments has been provided.
Chapter 13 – Western Europe Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029
Important growth prospects of the mechanical keyboard market in several countries, such as Germany, the UK, France, Spain, Italy, BENELUX, and the rest of Western Europe, are included in this chapter.
Chapter 14 – Eastern Europe Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029
This chapter provides the growth scenario of the mechanical keyboard market in Eastern Europe countries such as Russia, Poland, and the rest of the Eastern Europe.
Chapter 15 – Asia Pacific Excluding Japan Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029
This chapter highlights the growth of the mechanical keyboard market in APEJ by focusing on China, India, ASEAN, South Korea, Australia, New Zealand, and the rest of APEJ. This section also help readers understand key factors that are responsible for the growth of the mechanical keyboard market in APEJ.
Chapter 16 – Japan Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029
This section also help readers understand key factors that are responsible for the growth of the mechanical keyboard market in Japan.
Chapter 17 – Middle East & Africa Mechanical Keyboard Market Analysis 2014-2018 and Opportunity Assessment 2019-2029
This chapter provides information about how the mechanical keyboard market will grow in major countries in the Middle East & Africa region, such as GCC Countries, South Africa, Northern Africa, Turkey, and the rest of Middle East & Africa, during the forecast period of 2019-2029.
Chapter 18 – Market Structure Analysis
In this chapter, readers can find detailed information about the tier analysis and market concentration of key players in the mechanical keyboard market, along with their market presence analysis by region and product portfolios.
Chapter 19 – Competition Analysis
In this chapter, readers can find a comprehensive list of all the prominent stakeholders in the mechanical keyboard market, along with the detailed information about each company, which include the company overview, revenue shares, strategic overview, and recent developments. Some of the market players featured in the report are Logitech International S.A., Razer Inc., Corsair Components, Inc., Roccat Studios, SteelSeries ApS, Bloody (A4Tech Co., Ltd.), Rapoo Corporation (Shenzhen Rapoo Technology Co. Ltd.), OMRON Corporation, Dell Inc., and Lenovo Group Ltd.
Chapter 20 – Assumptions and Acronyms
This chapter includes a list of acronyms and assumptions that provides a base to the information and statistics included in the mechanical keyboard market report.
Chapter 21 – Research Methodology
This chapter help readers understand the research methodology followed to obtain various conclusions as well as important qualitative and quantitative information about the mechanical keyboard market.
Sources and Primary Research Splits (%):-
C - Level Executives
Mechanical keyboard manufacturers
Current Market Dynamics and Challenges
Market Performance and Growth Quadrants
Competition Structure and Market Structure
Strategic Growth Initiatives
Near term and long term market growth prospects
Market Segment Splits and Authenticity
Opinions on market projections and validity of assumptions
Company’s white papers
Annual Reports and Investor Presentations
Company Press Release
Government Websites and Publications
Mechanical Keyboard Market Reports - Table of Contents
21. Assumptions and Acronyms Used
22. Research Methodology