The mechanical keyboard industry is likely to be valued at US$ 1462.3 million in 2023. The mechanical keyboard industry is projected to reach US$ 2,657.1 million by 2033. Mechanical keyboard industry revenue will continue to expand at a CAGR of 6.2%.
Mechanical Keyboard Industry Trends and Highlights
Mechanical keyboards are increasing in popularity among enthusiasts and professionals. Due to their tactile feedback, durability, and custom mechnaical keyboard demand is expected to increase. The sensation of tactile feedback offered by mechanical keyboards is very appealing to many users.
Customization is often possible with mechanical keyboards. Several models come with hot-swappable switches, eliminating the hassle of soldering them in place. A keyboard can also be customized with a custom keycap, allowing users to modify its appearance and feel.
Key Mechanical Keyboard Industry Trends
Attributes | Key Insights |
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Mechanical Keyboard Industry Estimated Size in 2023 | US$ 1462.3 million |
Projected industry Value in 2033 | US$ 2,657.1 million |
Value-based CAGR from 2023 to 2033 | 6.2% |
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According to Future Market Insights, mechanical keyboard industry was worth US$ 1,247.2 million by 2022. The global demand for mechanical keyboards is expected to increase at a CAGR of 6.2% from 2023 to 2033.
Mechanical keyboards have become increasingly popular among gamers and typists in recent years. Compared to membrane keyboards, mechanical keyboards are more comfortable to type on. The comfortable keypresses and customizable key switches of mechanical keyboards make them an excellent choice for professionals, writers, and programmers.
Keyboards with mechanical feedback facilitate productivity by registering keypresses precisely. Professionals often find mechanical keyboards to be faster and more accurate than electronic ones. Technological advancement and growing demand for AI are expected to drive demand for these keyboards in the industry.
Keyboards with mechanical switches have more of a premium feel and look, making them appealing to style-conscious individuals. Mechanical switch technology has continuously evolved, including optical switches and hybrid switches. Consumers seeking the latest technological advancements in keyboards have been attracted by these innovations.
Due to the COVID-19 pandemic, remote work has become more popular, resulting in a greater demand for home office equipment. The ergonomic features of mechanical keyboards and their ability to be customized have made them popular among remote workers.
With gaming and eSports becoming more popular, mechanical keyboards have become more popular. For durability, tactile feedback, and faster response times, mechanical switches are a popular choice among gamers. Increasing demand for portable keyboards and aesthetically pleasing keyboards is expected to increase industry growth.
Keyboards with mechanical switches are generally more expensive than keyboards with membrane switches or scissor switches. Due to this, mechanical keyboards are likely to decline in industry share. Keyboards with mechanical switches tend to be louder than keyboards with membrane switches, creating a distraction for office workers.
The mechanical keyboard is typically larger and heavier than a membrane keyboard, making it more difficult to use for those who move their keyboard frequently or do not have a lot of desk space to work on. Users who prefer simplistic or basic designs might find mechanical keyboards to be overwhelming due to their complexity and customizable backlighting and programmability features. These factors will further hamper the growth of the industry.
Future Market Insights has compared two other industries, namely the computer keyboard and the computer-aided design industry below. The mechanical keyboards industry size is projected to dominate these two industries over the forecast period 2023 to 2033.
As demand for IT industries grows and technological advances explode, new businesses will emerge. Companies will be able to grow in new directions with the introduction of gaming technologies.
Mechanical Keyboard Demand Forecast:
CAGR from 2023 to 2033 | 6.2% |
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industry Value in 2033 | US$ 2,657.1 million |
Key Trends |
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Computer Keyboards Sales Analysis:
CAGR from 2023 to 2033 | 2.7% |
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industry Value in 2033 | US$ 57,326.7 million |
Key Trends |
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Computer Aided Design (CAD) Deployment Scenario:
CAGR from 2023 to 2033 | 6.4% |
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industry Value in 2033 | US$ 20,039.4 million |
Key Trends |
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Revenues are presented below for the top leading countries, led by the United States, India and China. As the industry grows, these two countries will continue to dominate the growth rates until 2033.
Countries | CAGR from 2023 to 2033 |
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United States | 5.6% |
Canada | 4.3% |
India | 7.2% |
China | 6.5% |
The United Kingdom | 5% |
According to industry predictions, the United States will lead the way with the largest share. The United States will exhibit the most significant growth in the coming years. The growing presence of IT industries in these regions is expected to boost the business.
With the advent of advanced technologies and the use of the Internet of Things, the demand is expected to rise. Between 2023 and 2033, the United States is expected to experience a 5.6% CAGR. The presence of online retailers, electronics stores, and computer stores in the United States is expected to increase the size of the mechanical keyboard industry.
A significant share of 4.3% is expected to be held by Canada in the forecast period. Recent years have seen a steady increase in the demand for mechanical keyboards in Canada.
A significant number of users in the country enjoy the improved typing experience, flexibility, and durability offered by mechanical keyboards. In recent years, mechanical keyboards have become more popular with gamers, professionals, and programmers.
China is expected to see a rise in the demand for mechanical keyboards over the next few years. Increasing economies and the emergence of new industries are expected to drive in the future. China is expected to grow its demand for mechanical keyboards as the industry sees the rise of key manufacturers and key players.
China is expected to experience a CAGR of 6.5% from 2023 to 2033. The demand for mechanical keyboards in China is on the rise due to an increase in the number of gamers and enthusiasts. An increase in trade demand in the industry for these devices will result in an increase in mechanical keyboard sales in the industry.
Between 2023 and 2033, the mechanical keyboard business in India is expected to expand by 7.2% CAGR. Online communities and influencers, such as tech YouTubers and streamers heavily promote mechanical keyboards. Consumers can make better choices when they read their reviews and recommendations.
Young gamers and high-speed internet have significantly increased demand in recent years. Increasing opportunities for data entry jobs and growing demand for premium compact mechanical keyboards will fuel demand in the future.
United Kingdom industries have been growing steadily. According to projections, the country will experience a 5% CAGR between 2023 and 2033. Mechanical keyboards will continue to be in demand in the United Kingdom as gaming popularity grows and there is a growing need for high-quality peripherals.
Gaming communities and e-sports in the United Kingdom have led to a rise in mechanical keyboard sales. Professionals who spend considerable amounts of time typing, such as programmers and writers also appreciate the comfort and efficiency provided by mechanical keyboards. Another attractive feature for many users is the ability to customize layouts and key switches.
Based on industry forecasts, wireless keyboards are predicted to dominate until 2033. Over the forecast period, office segments are expected to grow significantly in the coming years.
Category | Industry Share from 2023 to 2033 |
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Wireless Keyboards | 40% |
Office | 45% |
Based on the connectivity, the wireless keyboards industry is expected to remain dominant through 2033. A industry share of 40% is expected between 2023 and 2033 for the industry. A growing demand for wireless mechanical keyboards that use Bluetooth or other wireless technologies is anticipated to drive the sales of wireless mechanical keyboards.
The demand for clean and clutter-free workspaces is expected to grow in coming years due to a greater demand for flexibility and freedom of movement. Increasing demand for portable and lightweight keyboards will drive wireless keyboard demand. Cost-effectiveness and compatibility are expected to grow demand in the coming years.
The office segment is expected to dominate in the near future based on application. It is expected that 45% of the industry share will remain dominant between 2023 and 2033. Mechanical keyboards are expected to become more popular as offices and industries expand.
Small businesses are growing in number, increasing the demand for products in the future. With the growth in the gaming industry and the need for game testers, mechanical keyboards will be in greater demand in the future. An increasing number of employees and a growing need for personal computers in the workplace will lead to a rise in demand.
Mechanical keyboard players are seeking strategic partnerships with various retail and online platforms to meet the increasing demand from multiple industries. Players are forming strategic partnerships, developing new products, and requesting stronger footholds in the industry to grow their business.
Attributes | Details |
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Estimated industry Size in 2023 | US$ 1462.3 million |
Projected industry Valuation in 2033 | US$ 2,657.1 million |
Value-based CAGR 2023 to 2033 | 4.2% |
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
industry Analysis | Value in US$ million |
Key Regions Covered |
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Key industry Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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The mechanical keyboard industry is valued at US$ 1462.3 million in 2023.
The mechanical keyboard industry is set to expand by a CAGR of 6.2% by 2033.
The mechanical keyboard industry is forecast to reach US$ 2,657.1 million by 2033.
The wireless keyboard segment industry is expected to expand at a 40% CAGR by 2033.
The United States, the United Kingdom, China, India, and Germany hold a significant share of the mechanical keyboard industry.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Industry Analysis and Outlook 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033 5.3.1. Non-Tactile Linear Switches 5.3.2. Tactile Non-Click Switches 5.3.3. Tactile Click Switches 5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033 6. Global Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Connectivity 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Connectivity, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Connectivity, 2023 to 2033 6.3.1. Wired Keyboards 6.3.2. Wireless Keyboards 6.4. Y-o-Y Growth Trend Analysis By Connectivity, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Connectivity, 2023 to 2033 7. Global Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033 7.3.1. Gaming 7.3.2. Office/Industrial 7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 8. Global Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Western Europe 8.3.4. Eastern Europe 8.3.5. South Asia and Pacific 8.3.6. East Asia 8.3.7. Middle East and Africa 8.4. Market Attractiveness Analysis By Region 9. North America Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. The USA 9.2.1.2. Canada 9.2.2. By Product 9.2.3. By Connectivity 9.2.4. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product 9.3.3. By Connectivity 9.3.4. By Application 9.4. Key Takeaways 10. Latin America Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Product 10.2.3. By Connectivity 10.2.4. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product 10.3.3. By Connectivity 10.3.4. By Application 10.4. Key Takeaways 11. Western Europe Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Western Europe 11.2.2. By Product 11.2.3. By Connectivity 11.2.4. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product 11.3.3. By Connectivity 11.3.4. By Application 11.4. Key Takeaways 12. Eastern Europe Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Poland 12.2.1.2. Russia 12.2.1.3. Czech Republic 12.2.1.4. Romania 12.2.1.5. Rest of Eastern Europe 12.2.2. By Product 12.2.3. By Connectivity 12.2.4. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product 12.3.3. By Connectivity 12.3.4. By Application 12.4. Key Takeaways 13. South Asia and Pacific Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. India 13.2.1.2. Bangladesh 13.2.1.3. Australia 13.2.1.4. New Zealand 13.2.1.5. Rest of South Asia and Pacific 13.2.2. By Product 13.2.3. By Connectivity 13.2.4. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product 13.3.3. By Connectivity 13.3.4. By Application 13.4. Key Takeaways 14. East Asia Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. China 14.2.1.2. Japan 14.2.1.3. South Korea 14.2.2. By Product 14.2.3. By Connectivity 14.2.4. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Product 14.3.3. By Connectivity 14.3.4. By Application 14.4. Key Takeaways 15. Middle East and Africa Industry Analysis and Outlook 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. GCC Countries 15.2.1.2. South Africa 15.2.1.3. Israel 15.2.1.4. Rest of MEA 15.2.2. By Product 15.2.3. By Connectivity 15.2.4. By Application 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Product 15.3.3. By Connectivity 15.3.4. By Application 15.4. Key Takeaways 16. Key Countries Industry Analysis and Outlook 16.1. USA 16.1.1. Pricing Analysis 16.1.2. Market Share Analysis, 2022 16.1.2.1. By Product 16.1.2.2. By Connectivity 16.1.2.3. By Application 16.2. Canada 16.2.1. Pricing Analysis 16.2.2. Market Share Analysis, 2022 16.2.2.1. By Product 16.2.2.2. By Connectivity 16.2.2.3. By Application 16.3. Brazil 16.3.1. Pricing Analysis 16.3.2. Market Share Analysis, 2022 16.3.2.1. By Product 16.3.2.2. By Connectivity 16.3.2.3. By Application 16.4. Mexico 16.4.1. Pricing Analysis 16.4.2. Market Share Analysis, 2022 16.4.2.1. By Product 16.4.2.2. By Connectivity 16.4.2.3. By Application 16.5. Germany 16.5.1. Pricing Analysis 16.5.2. Market Share Analysis, 2022 16.5.2.1. By Product 16.5.2.2. By Connectivity 16.5.2.3. By Application 16.6. United Kingdom 16.6.1. Pricing Analysis 16.6.2. Market Share Analysis, 2022 16.6.2.1. By Product 16.6.2.2. By Connectivity 16.6.2.3. By Application 16.7. France 16.7.1. Pricing Analysis 16.7.2. Market Share Analysis, 2022 16.7.2.1. By Product 16.7.2.2. By Connectivity 16.7.2.3. By Application 16.8. Spain 16.8.1. Pricing Analysis 16.8.2. Market Share Analysis, 2022 16.8.2.1. By Product 16.8.2.2. By Connectivity 16.8.2.3. By Application 16.9. Italy 16.9.1. Pricing Analysis 16.9.2. Market Share Analysis, 2022 16.9.2.1. By Product 16.9.2.2. By Connectivity 16.9.2.3. By Application 16.10. Poland 16.10.1. Pricing Analysis 16.10.2. Market Share Analysis, 2022 16.10.2.1. By Product 16.10.2.2. By Connectivity 16.10.2.3. By Application 16.11. Russia 16.11.1. Pricing Analysis 16.11.2. Market Share Analysis, 2022 16.11.2.1. By Product 16.11.2.2. By Connectivity 16.11.2.3. By Application 16.12. Czech Republic 16.12.1. Pricing Analysis 16.12.2. Market Share Analysis, 2022 16.12.2.1. By Product 16.12.2.2. By Connectivity 16.12.2.3. By Application 16.13. Romania 16.13.1. Pricing Analysis 16.13.2. Market Share Analysis, 2022 16.13.2.1. By Product 16.13.2.2. By Connectivity 16.13.2.3. By Application 16.14. India 16.14.1. Pricing Analysis 16.14.2. Market Share Analysis, 2022 16.14.2.1. By Product 16.14.2.2. By Connectivity 16.14.2.3. By Application 16.15. Bangladesh 16.15.1. Pricing Analysis 16.15.2. Market Share Analysis, 2022 16.15.2.1. By Product 16.15.2.2. By Connectivity 16.15.2.3. By Application 16.16. Australia 16.16.1. Pricing Analysis 16.16.2. Market Share Analysis, 2022 16.16.2.1. By Product 16.16.2.2. By Connectivity 16.16.2.3. By Application 16.17. New Zealand 16.17.1. Pricing Analysis 16.17.2. Market Share Analysis, 2022 16.17.2.1. By Product 16.17.2.2. By Connectivity 16.17.2.3. By Application 16.18. China 16.18.1. Pricing Analysis 16.18.2. Market Share Analysis, 2022 16.18.2.1. By Product 16.18.2.2. By Connectivity 16.18.2.3. By Application 16.19. Japan 16.19.1. Pricing Analysis 16.19.2. Market Share Analysis, 2022 16.19.2.1. By Product 16.19.2.2. By Connectivity 16.19.2.3. By Application 16.20. South Korea 16.20.1. Pricing Analysis 16.20.2. Market Share Analysis, 2022 16.20.2.1. By Product 16.20.2.2. By Connectivity 16.20.2.3. By Application 16.21. GCC Countries 16.21.1. Pricing Analysis 16.21.2. Market Share Analysis, 2022 16.21.2.1. By Product 16.21.2.2. By Connectivity 16.21.2.3. By Application 16.22. South Africa 16.22.1. Pricing Analysis 16.22.2. Market Share Analysis, 2022 16.22.2.1. By Product 16.22.2.2. By Connectivity 16.22.2.3. By Application 16.23. Israel 16.23.1. Pricing Analysis 16.23.2. Market Share Analysis, 2022 16.23.2.1. By Product 16.23.2.2. By Connectivity 16.23.2.3. By Application 17. Market Structure Analysis 17.1. Competition Dashboard 17.2. Competition Benchmarking 17.3. Market Share Analysis of Top Players 17.3.1. By Regional 17.3.2. By Product 17.3.3. By Connectivity 17.3.4. By Application 18. Competition Analysis 18.1. Competition Deep Dive 18.1.1. Logitech International S.A. 18.1.1.1. Overview 18.1.1.2. Product Portfolio 18.1.1.3. Profitability by Market Segments 18.1.1.4. Sales Footprint 18.1.1.5. Strategy Overview 18.1.1.5.1. Marketing Strategy 18.1.1.5.2. Product Strategy 18.1.1.5.3. Channel Strategy 18.1.2. Razer Inc. 18.1.2.1. Overview 18.1.2.2. Product Portfolio 18.1.2.3. Profitability by Market Segments 18.1.2.4. Sales Footprint 18.1.2.5. Strategy Overview 18.1.2.5.1. Marketing Strategy 18.1.2.5.2. Product Strategy 18.1.2.5.3. Channel Strategy 18.1.3. Dell Inc 18.1.3.1. Overview 18.1.3.2. Product Portfolio 18.1.3.3. Profitability by Market Segments 18.1.3.4. Sales Footprint 18.1.3.5. Strategy Overview 18.1.3.5.1. Marketing Strategy 18.1.3.5.2. Product Strategy 18.1.3.5.3. Channel Strategy 18.1.4. Corsair Components, Inc. 18.1.4.1. Overview 18.1.4.2. Product Portfolio 18.1.4.3. Profitability by Market Segments 18.1.4.4. Sales Footprint 18.1.4.5. Strategy Overview 18.1.4.5.1. Marketing Strategy 18.1.4.5.2. Product Strategy 18.1.4.5.3. Channel Strategy 18.1.5. Roccat Studios 18.1.5.1. Overview 18.1.5.2. Product Portfolio 18.1.5.3. Profitability by Market Segments 18.1.5.4. Sales Footprint 18.1.5.5. Strategy Overview 18.1.5.5.1. Marketing Strategy 18.1.5.5.2. Product Strategy 18.1.5.5.3. Channel Strategy 18.1.6. SteelSeries ApS 18.1.6.1. Overview 18.1.6.2. Product Portfolio 18.1.6.3. Profitability by Market Segments 18.1.6.4. Sales Footprint 18.1.6.5. Strategy Overview 18.1.6.5.1. Marketing Strategy 18.1.6.5.2. Product Strategy 18.1.6.5.3. Channel Strategy 18.1.7. Rapoo Corporation (Shenzhen Rapoo Technology Co. Ltd. 18.1.7.1. Overview 18.1.7.2. Product Portfolio 18.1.7.3. Profitability by Market Segments 18.1.7.4. Sales Footprint 18.1.7.5. Strategy Overview 18.1.7.5.1. Marketing Strategy 18.1.7.5.2. Product Strategy 18.1.7.5.3. Channel Strategy 18.1.8. OMRON Corporation 18.1.8.1. Overview 18.1.8.2. Product Portfolio 18.1.8.3. Profitability by Market Segments 18.1.8.4. Sales Footprint 18.1.8.5. Strategy Overview 18.1.8.5.1. Marketing Strategy 18.1.8.5.2. Product Strategy 18.1.8.5.3. Channel Strategy 18.1.9. Lenovo Group Ltd. 18.1.9.1. Overview 18.1.9.2. Product Portfolio 18.1.9.3. Profitability by Market Segments 18.1.9.4. Sales Footprint 18.1.9.5. Strategy Overview 18.1.9.5.1. Marketing Strategy 18.1.9.5.2. Product Strategy 18.1.9.5.3. Channel Strategy 18.1.10. Bloody (A4Tech Co., Ltd.) 18.1.10.1. Overview 18.1.10.2. Product Portfolio 18.1.10.3. Profitability by Market Segments 18.1.10.4. Sales Footprint 18.1.10.5. Strategy Overview 18.1.10.5.1. Marketing Strategy 18.1.10.5.2. Product Strategy 18.1.10.5.3. Channel Strategy 19. Assumptions & Acronyms Used 20. Research Methodology
Technology
May 2021
REP-GB-5491
February 2023
563 pages
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