Omega-3 Pet Supplement Market Outlook from 2024 to 2034

The global omega-3 pet supplement industry is estimated to be valued at USD 1,280.7 million in 2024 and further increase at a CAGR of 7.9% over the assessment period. By 2034, global sales of omega-3 pet supplements are projected to total USD 2,292.4 million by 2034, driven by rising emphasis on animal health.

Increasing awareness of overall pet health and wellness and understanding of the benefits of omega-3 pet supplements in health are growth factors influencing the omega-3 pet supplement market. Similarly, increasing pet adoption rate globally will likely create growth avenues for omega-3 pet supplement manufacturers.

The demand for omega 3 pet supplements is increasing rapidly across the world. As a result, key companies are focusing on acquisitions to grow their product portfolio, expand regional presence, and strengthen distribution networks.

Global Omega-3 Pet Supplement Industry Assessment

Attributes Description
Estimated Global Omega-3 Pet Supplement Market Size (2024E) USD 1,280.7 million
Projected Global Omega-3 Pet Supplement Value (2034F) USD 2,292.4 million
Value-based CAGR (2024 to 2034) 7.9%

Rising pet ownership globally is expected to play a key role in boosting sales growth during the forecast period. There is a spike in pet adoption, particularly across nations like the United States, due to growing number of pet enthusiasts. This, in turn, is set to create lucrative growth prospects for players.

According to, around 4.8 million cats and dogs are adopted annually in the United States. This surge in pet adoption is anticipated to increase the importance and usage of pet supplements, including omega-3-based ones.

Nations with higher pet adoption rates will eventually become key targets for manufacturers of omega-3 pet supplements. Thus, companies need to keep a close watch on pet adoption rates before entering a region or expanding their presence.

Growing popularity of pet humanization and increasing interest in preventive healthcare are key omega-3 pet supplement market trends. Thanks to pet humanization trend, today pet owners are willing to spend more on health and well-being of their animals. This will likely uplift demand for premium pet products, including omega-3-based ones.

Innovations in production of omega-3 pet supplements are creating new growth avenues. Leading players are shifting their focus toward developing plant-based omega-3 pet supplements. This will provide an additional thrust to market expansion through 2034.

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Key Industry Highlights

Increasing Prominence of Retailers on Healthy Products Boosting Demand

The increased prominence of healthy products by prominent marketers, independent retailers, and large pet specialty stores is boosting awareness of pet supplements. Pet owners are increasingly looking for high-quality supplements for their animals, and retailers are adapting by educating themselves on the science behind condition-specific supplements.

Omega-3 supplements for pets are becoming more accessible and easier to understand. By categorizing and showcasing Omega-3 supplements based on their benefits, purposes, and functions, retailers are assisting pet owners in refining their pets' diets with natural supplements.

Capitalizing on Rising Preference for Quality

Pet owners prefer excellence in both quality and service. Organizations are investing in research and development to make unique and innovative high-quality products, and are focusing on implementing latest technologies that can maintain high-quality standards.

Pet owners primarily favor brands with the best quality products and a wide range of options. Competition is increasing in the industry and consumers are ready to pay a higher price for high-quality products.

Humanization of Pets Drives Omega 3 Pet Supplement Industry Growth

Pets are considered a part of the pet owner’s family. Owners often consider their pets as children, leading to the humanization of pets, which is driving the global omega 3 pet supplement sector.

People want good health for their pets the same way they want it for their children. Pet owners buy omega-3-6-9 pet supplements to ensure their pets take the correct nutrition and avoid various health issues. The humanization of pets is helping to increase the growth rate of the omega 3 pet supplement industry.

2019 to 2023 Global Omega-3 Pet Supplements Sales Analysis Compared to Demand and Forecasts for 2024 to 2034

Global omega-3 pet supplement sales increased at a CAGR of 7.3% from 2019 to 2023. For the next ten years, the global omega-3 pet supplement industry is projected to advance at a CAGR of 7.9%.

Surging demand for omega-3 pet supplements is attributed to several factors. These include rising awareness of health and wellness, increasing obesity rates among animals worldwide, and the growing popularity of preventive pet healthcare practices.

Pet owners globally are increasingly realizing the importance of nutrition on animal health and well-being. As a result, they are spending large amounts on pet supplements, especially ones containing omega-3 fatty acids like DHA and EPA.

Omega-3 supplements are essential for pet’s health. They promote healthy skin and coat, cognitive function, and joint health, apart from reducing inflammation. These health benefits will continue to direct pet owners towards omega-3 supplements, leading to sales growth.

An increase in disposable earnings benefits business expansion and penetration. Digitized health platforms, pet nutrition solutions, and telephonic pet well-being services are expected to benefit the industry. Manufacturers are also listing raw material transparency and regulatory frameworks, which give an added drive to global omega 3 pet supplement sales growth.

Development of vegan pet supplements and innovation in packaging are emerging trends for omega-3 pet supplements. Evolving consumer preferences are also having a profound impact on the the omega-3 pet supplement industry.

Lack of awareness about omega-3 supplements and low pet adoption rate in various developing regions are key challenges faced in omega-3 pet supplement market. Similarly, difficulties associated with creating and protecting omega 3 supplements also negatively impact the sector.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Market Concentration

Tier 1 companies in the industry hold around 10% to 20% of the global share. These leaders possess a vast regional presence and capacity to offer a diverse range of products. They boast wide capability in quality product manufacturing, are experts in various packaging formats, and maintain a loyal consumer base. Notable Tier 1 companies include Icelandirect, BioThrive Sciences, NutraPak USA, Nordic Naturals, Eukanuba, and Nutramax.

Tier 2 players are constantly introducing novel pet supplements with nutrients like omega-3 fatty acids, vitamins, probiotics, and minerals. They are also looking to develop novel delivery methods to stay ahead of the competition.

Tier 2 companies include mid-tier players with significant revenue and regional presence in specific regions only, exerting a strong influence on local business. These mid-size companies possess a strong overseas presence and possess in-depth domain knowledge. They hold around 40% to 50% of the value share. Tier 2 includes Vet's Best, Bayer, Genesisomega, Exerfit Wellness, Nutri Pets, Solid Gold, and others.

Tier 3 are small-scale operators with a presence in only a few local areas, not large regions and the whole country. They are considered part of the unorganized sector. These companies are particularly focused on fulfilling local business demands and are therefore classified within the tier 3 share segment.

Comparative Market Overview

This section provides a complete assessment of three interrelated sectors, including the global pet dietary supplement and the pet skin and coat health supplement sectors. It dissects the distinctive characteristics of each field, including their CAGRs and sales in 2024 while also exploring the essential factors that impact their growth paths.

Pet Dietary Supplement Industry Assessment:

The pet supplement business is driven by the increasing pet humanization trend, heightened health awareness due to the pandemic, and the demand for specialized and natural products. Sales are increasing as pet owners intend to meet diverse needs of pets, with a focus on joint and age-related health supplements, professional guidance in pet nutrition, and breed-specific dietary solutions.

Attributes Description
Related sector Pet Dietary Supplement Industry
CAGR (2024 to 2034) 7.3%
Market Value (2024) USD 4,580.7 million
Growth Factor Rising number of senior pets creating demand for joint and age-related health supplements.
Opportunity Surging collaboration between veterinarians and supplement manufacturers.
Key Trends A surge in breed-specific and condition-specific dietary supplements addressing the unique requirements of different pets reflects field diversification.

Pet Skin and Coat Health Supplement Industry Assessment:

The global pet skin and coat health supplement industry is experiencing robust growth. This is due to increasing pet population and rising awareness among pet owners about their pets' health and well-being.

Companies are focusing on producing personalized supplements with specific functionality to cater to the unique needs of different pets, reflecting a shift in consumer mindset about pets. Pet owners are increasingly handling their pets as family members and are willing to spend more on their health and nutrition.

Attributes Description
Related Sector Pet Skin and Coat Health Supplement Industry
CAGR (2024 to 2034) 10.7%
Value (2024) USD 450.6 million
Growth Factor Growing pet population and pet disease rates.
Opportunity Focus of companies on creating personalized supplements with specific functionality.
Key Trends Changing mindset of consumers regarding pets globally.

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Country-wise Insights

The following table shows the estimated growth rates of the top nations. The detailed report also offers a regional analysis of omega-3 pet supplement market. Japan and China are set to witness high omega-3 pet supplement consumption, recording CAGRs of 10.7% and 11.3%, respectively, through 2034.

Countries CAGR 2024 to 2034
United States 4.6%
Germany 5.5%
Japan 10.7%
China 11.3%
India 6.9%

United States Remains Hotbed for Omega-3 Pet Supplement Manufacturers

The United States omega-3 pet supplement market is projected to advance at a CAGR of 4.6% during the assessment period. By 2034, sales of omega-3 pet supplements in the nation are estimated to total USD 833.4 million.

In the United States, the number of pets is increasing and the emotional bond of humans with their pets is getting stronger. Pet owners have more care about their pets to improve their health, quality of life, and lifespan. This is providing impetus for sales growth.

Omega 3 pet supplements extend the lifespan of pets as well as improve their well-being. Pet owners in the United States are ready to pay premium prices for high-quality pet supplements as they help to maintain the healthy lives of their pets. Thus, it offers lucrative opportunities to manufacturers.

Rising Pet Ownership Boosting Growth in Germany

Omega-3 pet supplement demand in Germany is expected to rise at a value CAGR of 5.5% during the forecast period. The country will likely account for 11.3% of omega-3 pet supplement sales in Europe by 2034.

The number of pets is increasing in Germany due to which manufacturers of pet supplements are focusing on launching various innovative products. This will likely provide impetus for revenue growth in the nation.

According to the European Pet Food Industry Federation, 77,410,000 dogs lived as pets in Europe in 2019. Russia, Germany, and the United Kingdom are leading in the pet dog population.

Pet owners in Germany are focused on the health of their pets and awareness about the health benefits connected with pet supplements is high among consumers. Omega 3 pet supplements are easily available in Germany through various distribution channels such as supermarkets, pet food stores, and online retail stores.

India Set to Present Plethora of Opportunities to Players

Consumption of omega-3 pet supplements in India is expected to increase at a value CAGR of 6.9% over the next ten years. By 2034, sales in the nation are projected to total USD 643.1 million.

In India, pet owners are more aware of pet health and the health benefits of omega 3 pet supplements such as enhancing skin. They protect an animal from infection and injury and help control inside temperature.

Omega-6 fatty acids, such as linoleic acid, are essential for the production of oils that keep the fur soft, shiny, and well-conditioned. Omega-3 fatty acids also contribute to a healthy coat by nourishing the skin. Thus, demand for these supplements is expected to rise significantly in India through 2034.

Category-wise Insights

The section below offers in-depth insights into leading segments. Detailed omega-3 pet supplement market segmentation can help players invest in hot-selling products to boost revenues and stay ahead.

Pet skin and coat health segment is set to dominate the industry, holding a value share of 18.5% in 2024. Based on form, capsule category will likely account for a revenue share of 36% in 2023. In terms of sales channel, online retailers segment is poised to hold an industry share of 16.8% by 2024.

Pet Skin and Coat Health Remains Most Remunerative Application

Segment Pet Skin and Coat Health (Application)
Value Share (2024) 36%

The pet skin and coat health segment is projected to register a CAGR of 8.6% from 2024 to 2034. This can be attributed to increasing consumption of omega-3 fatty acid-based supplements to enhance skin and coat health of pets.

Omega-3 supplements, such as fish oil, provide a concentrated source of beneficial fatty acids. They make it easier for pet owners to ensure their pets take suitable amounts in their diet.

Omega-3 fatty acids like eicosapentaenoic acid and docosahexaenoic acid are crucial for skin health, as they help to reduce dryness, improve skin elasticity, and support overall skin function. All these benefits of the product increase its application for pet skin and coat health

Omega-3 fatty acids are known for their anti-inflammatory properties, which help reduce skin inflammation, itching, and irritation in pets. Fatty acids also support the skin's natural wall function, helping to maintain healthy skin and a shiny coat.

Online Retailers Leading the Industry from the Forefront

Segment Online Retailers (Sale Channel)
Value Share (2024) 16.8%

Rapidly growing popularity of online retailers is linked to the easy availability of products on these platforms. The online retailers segment is anticipated to advance at 10.6% CAGR during the projection period.

Online retailers provide a suitable and accessible platform for pet owners to purchase omega 3 pet supplements. Ease of access allows pet owners to explore a wide variety of products and make educated decisions based on their pets' specific dietary needs.

The rising popularity of omega-3 pet supplements has led to a surge in demand, with pet owners increasingly prioritizing their pets' health and well-being. Growing awareness about the benefits of Omega-3 fatty acids for pets has contributed to increased sales through online channels.

Online retailers regularly provide detailed product information, customer reviews, and educational resources about omega 3 pet supplements. Transparency and access to information allow pet owners to make conversant choices and select the most suitable supplements for their pets.

Popularity of Capsules Lies in Ease of Consumption

Segment Capsule (Form)
Value Share (2024) 36%

Sales of omega-3 capsules are projected to record a CAGR of 7.8% from 2024 to 2034. Capsules provide an exact and controlled dosage of omega-3 fatty acids, confirming that pets receive the correct amount of essential nutrients without the need for measuring and guesswork. Accuracy in dosing is critical for maintaining optimal health benefits for pets.

Capsules typically have a longer shelf life compared to liquid forms of omega-3 supplements, preserving the quality and strength of the fatty acids over time. Extended shelf life ensures that the supplements remain effective and beneficial for pets even after prolonged storage

The popularity of capsules for omega-3 pet supplements is driven by their convenience, precise dosing, taste-masking properties, portability, and longer shelf life. All these factors make capsules an ideal choice for pet owners looking to provide their pets with the essential Omega-3 fatty acids simply and effectively.

Competition Outlook

The omega 3 pet supplement sphere is dominated by a combination of large established players and smaller specialized companies. Big players in the sector include Icelandirect, Bio Thrive Sciences, and NutraPak USA. Large companies influence their scale, assets, and distribution networks to compete in the sector and they are investing in research and development to develop innovative products.

Smaller specialized organizations are also active in this sector. For instance, Nordic Naturals offers liquid fish oil supplements for pets. VetriScience makes gel cap Omega-3,6,9 supplements for dogs and cats. All these players are focusing on specific product formats, delivery methods, and target species to differentiate themselves.

Several players are implementing inorganic strategies like acquisitions, mergers, partnerships, and distribution agreements to expand their footprint. Similarly, educating pet owners about the benefit of omega-3 fatty acids on animal health is becoming an area of focus for companies.

Industry Updates

  • In 2023 Netherland-based Corbion signed a binding agreement to sell its Emulsifier business to Kingswood Capital Management. This will allow Corbion to focus more on its core Omega-3 ingredients business.
  • In May 2024, DSM-firmenich showcased its food range of ingredients, including Veramaris Pets, a powerful and complete omega-3 solution for dogs and cats, at Petfood Forum in Kansas City.
  • In 2023, Corbion introduced AlgaPrime DHA for the pet food sector.

Leading Omega-3 Pet Supplement Brands

  • Icelandirect
  • BioThrive Sciences
  • NutraPak USA
  • Nordic Naturals
  • Eukanuba
  • Iams
  • Hill's
  • Nutramax
  • Vet's Best
  • Bayer
  • Genesisomega
  • Exerfit Wellness
  • Nutri Pets
  • Solid Gold
  • Simen Pets
  • Others

Key Segments of Market Report

By Pet Type:

The global omega-3 pet supplements industry overview is provided based on pet types, including dogs, cats, birds, and others (reptile, fish)

By Form:

Omega pet supplements come in capsule, chewable, gel, and liquid forms.

By Application:

Different applications include bones and muscles, skin and coat health, digestive health, immune system, and weight management.

By Sales Channel:

Different sales channels include store-based retailing, hypermarkets/supermarkets, convenience stores, mom & pop stores, pet food stores, independent grocery retailers, other retail formats and online retailers.

By Region:

Omega-3 pet supplement market analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.

Frequently Asked Questions

How big is the omega-3 pet supplement market?

The global industry value is estimated to total USD 1,280.7 million in 2024.

What is the demand outlook for the industry?

Global demand for omega-3 pet supplements is forecast to increase at 7.9% CAGR.

What is the expected industry size for 2034?

The global industry size is projected to reach USD 2,292.4 million

Who are the key players in the omega-3 pet supplement industry?

Icelandic, BioThrive Sciences, NutraPak USA, Nordic Naturals, and Eukanuba.

Which region will garner a significant value share by 2024?

North America is set to hold a revenue share of 28.5% over the forecast period.

How big is the pet supplement market?

As per FMI, the pet dietary supplement industry was valued at USD 4,269.1 million in 2023.

What is the global market for omega-3 supplements?

The omega 3 market was valued at USD 9.3 billion in 2023.

Table of Content

1. Executive Summary

2. Industry Introduction, Including Taxonomy and Market Definition

3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments

4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections

5. Pricing Analysis

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034

    6.1. Pet Type

    6.2. Application

    6.3. Form

    6.4. Sales Channel

    6.5. Region

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Pet Type

    7.1. Dogs

    7.2. Cats

    7.3. Birds

    7.4. Others (Reptile, Fish)

8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Application

    8.1. Bones and muscles

    8.2. Skin and Coat Health

    8.3. Digestive Health

    8.4. Immune System

    8.5. Weight Management

9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form

    9.1. Capsule

    9.2. Chewable

    9.3. Gel

    9.4. Liquid

10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel

    10.1. Store-Based Retailing

        10.1.1. Hypermarkets/Supermarkets

        10.1.2. Convenience Stores

        10.1.3. Mom & Pop Stores

        10.1.4. Pet Food Stores

        10.1.5. Independent Grocery Retailers

    10.2. Other Retail

11. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region

    11.1. North America

    11.2. Latin America

    11.3. Western Europe

    11.4. Eastern Europe

    11.5. East Asia

    11.6. South Asia and Pacific

    11.7. Middle East and Africa

12. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

13. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

14. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

15. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

16. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

17. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

18. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries

19. Sales Forecast 2024 to 2034 by Pet Type, Application, Form, Sales Channel for 30 Countries

20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard

21. Company Profile

    21.1. Icelandirect

    21.2. BioThrive Sciences

    21.3. NutraPak USA

    21.4. Nordic Naturals

    21.5. Eukanuba

    21.6. Iams

    21.7. Hill's

    21.8. Nutramax

    21.9. Vet's Best

    21.10. Bayer

    21.11. Genesisomega

    21.12. Exerfit Wellness

    21.13. Nutri Pets

    21.14. Solid Gold


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