Global Omega-3 Pet Supplementmarket is expected to witness tremendous growth up to 2025 because of the positive impact of increasing pet humanization trends with the high level of pet nutrition awareness. The market was USD 1,280.7 million in 2024 and is expected to increase to USD 1,375.5 million in 2025, as estimated. The market will expand at a CAGR of 7.9% over the forecast period of 2025 to 2035 and will be USD 2,939.1 million in 2035.
Increasing pet owners are also giving their pets their own unique names since they are now considered family, and the impact is higher consumption of pet health and pet diet. Omega-3 supplement products containing EPA and DHA are desired because of omega-3 anti-inflammation, joint mobility, brain, skin health, and omega-3 coat maintenance. Functional impacts of these are especially for old pets and arthritis pets, pets with a diseased heart, or cognitio-pets.
Fish oil remains the most common source applied in omega-3 products, but algal-based omega-3s are gaining ground in demand at a very rapid rate, particularly with environmentally conscious consumers and companies to vegetarians or fish-allergic animals. Algal oil products are being considered as possessing clean-label attributes, traceability, and reduced environmental footprint.
Nordic Naturals, Zesty Paws, and Nutramax Laboratories are riding the premiumization wave with high-purity, veterinarian-formulated omega-3 supplements in chew, softgel, and liquid formats. The companies are emphasizing palatability, quality sourcing, and precision dosing to entice discerning consumers.
| Attributes | Description |
|---|---|
| Estimated Global Omega-3 Pet Supplement Industry Size (2025E) | USD 1,375.5 million |
| Projected Global Omega-3 Pet Supplement Industry Value (2035F) | USD 2,939.1 million |
| Value-based CAGR (2025 to 2035) | 7.9% |
With increasingly tight regulatory playmarkets of pet supplements in Western Europe and North America, the sector will be well positioned for yet another upturn in credibility and innovation. D2C business models and penetration by e-commerce are also making next-gen players capable of tapping niche bases of consumers as well as being able to create bespoke formulas based on sizes, life stages, and breeds.
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To provide a little bit of extra insight in terms of market seasonality and pace of progress, the following table presents mid-year CAGR breakdown for base year and forecast period. Value CAGR changes provide an easy-to-see view of how demand performs during the calendar year and allow tracking of trends in near-term deceleration or acceleration.
| Period | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 7.5% |
| H2 (2024 to 2034) | 7.7% |
| H1 (2025 to 2035) | 7.8% |
| H2 (2025 to 2035) | 8.0% |
During the initial half (H1) of the decade 2024-2034, the company registered a CAGR of 7.5%, which picked up pace to 7.7% in H2, i.e., by 20 basis points (BPS). The CAGR increased further in the subsequent phase, to 7.8% in H1 of the decade 2025 to 2035, and then significantly to 8.0% in H2, i.e., by another +20 BPS hike. This consistent growth pattern in the subsequent halves of both years is a sign of record-breaking demand growth in peak sales seasons and consistent premiumization of pet animal care products.
They are a competitive group of players with Tier 1 revenues, leadership, and mass market penetration. They've gained their positions with established reputations in the pet health category and mass distribution through vet clinics, retail chains, and the web. Nutramax Laboratories is leading with its Welactin brand, an omega-3 nutritional supplement proprietary product that is prescribed by veterinarians and commonly prescribed in North America.
And yet another serious contender in the mix is VetriScience Laboratories, whose Omega 3, 6, 9 line is the serious contender in driving whole-body skin and coat of dogs and cats. Such contenders bank on science brand, veterinarian status, and R&D outlay to substantiate and drive strong consumer trust. Their wide product lines and premium positioning allow them to be serious contenders in the pet supplement business.
Tier 2 comprises those companies with good market visibility but fewer aggregate revenues and distribution coverage. Grizzly Pet Products leads the tier with its omega-3 supplements from wild Alaskan salmon oil and pollock oil, emphasizing the natural source and palatability. Zesty Paws leads this segment with its fish oil omega-3 soft chews and other functional nutrients.
These brands differentiate with highly specialized formulas, functional duos, and sought-after delivery methods. With heavy visibility on the likes of Amazon and Chewy, these companies survive on fan enthusiasm, word-of-mouth communication, and value-for-dollar positioning and maintain premium quality.
Tier 3 includes newer or smaller players in the market with niche product promotion and direct-to-consumer models. Sustainable fish oils, krill oil capsules or plant-based omega alternatives are emerging at a propitious moment for boutique wellness brands like Nordic Naturals Pet, PawfectCHEW and others.
These businesses ride trend waves like clean-label, non-GMO and sustainably harvested ingredients. But, despite their smaller production runs and distribution, are driven by innovation, social media presence and a commitment to wholistic pet health. It allows them to directly get in touch with pet owners of health interest through mediums including online, messaging directly, and the company is able to expand business at skyrocketing levels in a competitive market.
Pet Health Awareness amongst Millennials and Gen Z increasing
Shift: The proportion of younger pet owners spending money on pet wellness prevention is growing phenomenally, with growing interest in cardiovascular, coat, and joint health. Fish oil, krill, and algal-based omega-3 oils are becoming daily staples rather than occasional supplements more and more every day. The trend is not slowing down in urban USA, Canadian, and UK cities.
Strategic Response: Zesty Paws introduced omega-3 chews for immune and cardiovascular wellness in fun, Instagram-front-and-center packaging. PetHonesty introduced an algae-sourced omega-3 soft chew for environmentally minded Gen Z pet owners. Nordic Naturals introduced DHA-fortified liquid drops for little dogs and cats in easy packaging.
Clean-Label and Sustainable Sourcing Preference
Shift: They regard the source and longevity of omega-3s as modern buyers. Wild fish sources, or MSC-certified sea oils, or vegetable-based algal oils are preferred. Artificial preservative or flavor is detested to death, and "non-GMO" and "mercury-free" become buzzwords.
Strategic Response: Grizzly Pet Products overhauled its salmon oil product using 100% wild Alaskan salmon and MSC-certified salmon oil. EverRoot (Nestlé Purina) introduced clean-label enthusiasts to plant-based omega-3 in the form of algal oil, a new territory. VetriScience revamped to draw attention to non-GMO origin and third-party verification.
Condition-Specific Demand for Omega-3 Formulations
Shift: Pet owners are more and more gravitating toward specified omega-3 blends for specific issues-dermal allergies, arthritis, cardiac health, or cognitive impairment. Functional differentiation is fueling premiumization, with vet-approved SKUs becoming more authoritative in the store and on the web.
Strategic Response: Nutramax Laboratories launched omega-3 capsules specifically for hip dysplasia and canine arthritis. VetIQ launched a skin and coat omega-3 oil with zinc and biotin supplement for allergy breeds. Fera Pets launched a brain health supplement made with DHA, EPA, and turmeric for older pets.
Rising Demand for Liquid and Chewables
Shift: Pet owners are now shifting to easy-to-administer types of supplements such as soft gels, flavored chews, and liquid pumps. Convenience of product avoidance, dosing ease, and taste are motivating factors. The trend is common across North America but even more common across Southeast Asia.
Strategic Response: NaturVet created peanut butter-flavored omega-3 chews with very highly concentrated DHA. Zesty Paws introduced a pump bottle salmon oil with dosing suggestions for pet parents. Nutri-Vet introduced a soft gel bacon flavor series, ideal for highly resistant dogs that don't digest liquid oils.
Omega-3 Integration into Multi-Purpose Supplements
Shift: They are shifting away from monocomponent supplements towards multicomponent supplements, in which omega-3s are blended with probiotics, vitamins, or joint-friendly nutrients. They are driven by convenience, affordability, and low-dosage regimens for daily animals.
Strategic Response: PetHonesty launched a 3-in-1 chew containing omega-3s, glucosamine, and probiotics as a single-day nutrition supplement. WagWell launched immune and skin chews containing zinc, vitamin E, and fish oil. Vetriscience launched a "Daily Health Blend" of L-carnitine, taurine, DHA, and EPA.
Omega-3 for Cats and Other Companion Animals
Shift: While dogs currently dominate the pet supplement market, feline omega-3 supplements and rabbit and exotic segment products are gaining traction. Taurine-compatible, feline-specific products and palatability-formulated fish oils are being launched in the marketplace. The Asia-Pacific region is showing fantastic growth in feline supplements, especially Japan and South Korea.
Strategic Response: Tomlyn introduced tuna flavor cat omega-3 gels and taurine co-fortification. Nordic Naturals introduced a chicken-flavored feline DHA dropper formula. Oxbow Animal Health introduced an omega-3 chew for guinea pigs and rabbits in the form of a flaxseed and fish oil product.
Online-First Distribution and Subscription Growth
Shift: Online purchasing is where repeat pet supplement consumers are shifting, especially to such repeat purchases as omega-3 oils. Subscription models, customized guidance, and DTC platforms are becoming more popular, especially in the United States, UK, and Australia. Online pet supplement sales are hugely influenced by vets' recommendations and reviews.
Strategic Response: Chewy and Amazon Fresh introduced auto-ship subscription omega-3 plans at discounted prices. Fera Pets introduced a DTC model that came with a veterinarian-created quiz to facilitate tailored omega-3 programs. Zesty Paws partnered with pet influencers on TikTok and Instagram unboxing videos for facilitating repeat buy and try.
Below are the forecasted CAGR rates of the top five nations. These are predicted to see notable consumption up to 2035.
| Country | CAGR (2025 to 2035) |
|---|---|
| United States | 7.9% |
| Germany | 7.5% |
| China | 8.2% |
| United Kingdom | 7.6% |
| Australia | 7.3% |
The growing percentage of pet ownership along with increased interest in pet health and nutrition by Americans makes the USA a large market for pet omega-3 supplements. Pet guardians are increasingly confident in spending on quality products that improve their pet’s overall health - such as skin and coat health, joint health, and cognitive function.
Pet humanization has increased the growth of the high-end pet products market, including omega-3 supplements. Also, the presence of leading pet supplement companies has excessive distributional networks (store) and website, which again makes the goods easily available. USA Food and Drug Administration regulates pet supplements, which measures the effectiveness and safety of products and increases customer confidence.
With rising treatment and emerging studies concentrating on animal therapy influenced by omega-3 unsaturated fats and the expanding drive towards preventive prescription, the USA market is to keep on extending in the approaching years.
UK pet market for omega-3 supplements is gaining momentum with owners going above and beyond to cater class-leading nutrition requirements and preventive medicine for pets. It has seen record level demand for spend on high-quality pet dietary supplements with such sort of health advantages like joint mobility, cardiovascular and healthy coat and skin.
Under the UK regulatory framework, which is regulated by the Veterinary Medicines Directorate (VMD), ensures not only that pet supplements are safe, but that they are effective, increasing consumer confidence.
Omega-3 supplements for animals are easily accessible in a wide variety of distribution channels such as pet stores, veterinary clinics, and online channels, resulting in better consumption of omega-3 supplements. The increase in awareness about the associated role of pet health with intake omega-3 fatty acids and the increase in prevalence of age-related pet health disorders are further driving the demand for pet omega-3 fatty acid in the market.
Due to the increase and increase of pet ownership and the pet health, the UK omega-3-based pet supplement market is expected to grow steadily.
Strong pet ownership rate and rich cultural heritage extending a keen interest in sport and a healthy lifestyle to pet animals are driving growth of the Australian pet omega-3 containing supplements market. To be creative, Australia pet owners slowly know the therapeutic positive aspects along with a human body like anti-inflammatory, jambo joint health & coat hair health. In the wake of the environmental trend, there are increasing demands for ecological and natural items.
To ensure both the quality and safety of the products, pet supplements fall under the remit of the Therapeutic Goods Administration (TGA), encouraging consumer confidence. This increase in online shopping (the percentage of all retail sales that occur online) meant that a wide variety of omega-3 pet supplements were available to help meet the needs of pet owners.
The Australian market for omega-3 pet supplements is also expected to witness healthy growth, supported by increasing awareness regarding pet health and disposable income in the country.
| Segment | Skin and Coat Health (By Application) |
|---|---|
| Value Share (2025) | 34.7% |
Of all the pet supplement applications of the omega-3s, skin and coat health has been the most widespread, driven by consumer interest in dermatological health, shedding, allergies, and dry skin disease. Omega-3 fatty acids, namely EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) from fish oil or algal sources, are firmly established as anti-inflammatory and barrier stabilizers of the skin, and therefore the ingredient of choice of coat-trended products.
With the social media and narcissism glow of the value of pets, i.e., dogs and cats, as beautiful today, consumers today seek omega-3 solutions for enhancing fur softness, dandruff control, reducing shedding, and skin resilience overall. This has converted skin and coat care into the default gateway to introduce new pet owners to the functional supplement market.
Groomers and vets are now number one in teaching owners of pets regarding the importance of omega-3 supplements and using them for flea allergy dermatitis, chronic dermatitis, shedding season, and itch inhibition. The result is a strong positioning of omega-3s on the lines of health and wellbeing in pet dermatology.
| Segment | Dogs (By Pet Type) |
|---|---|
| Value Share (2025) | 63.9% |
Dogs continue to be the backbone of the pet food industry for omega-3 pet supplements and account for close to two-thirds of worldwide use. This can be attributed to both population numbers and high-end nutritional interest by dog owners, with specific attention to high-end and functional pet food category segments.
Puppy through adult through mature, dogs can greatly take advantage of omega-3 supplements. In dogs, EPA and DHA are involved in vision and puppy brain growth, whereas in adult dogs, omega-3s are necessary for joint movement, heart well-being, and control of inflammation. The supplements in adult dogs are basically used to improve cognitive dysfunction impairment, manage arthritis, and improve the immune system.
Dog owners are more likely to use functional supplementation than cat or small pet owners, and will tend to model their own diet. Perhaps the most commonly used human supplement consumed is omega-3, and thus many pet owners already know something about its use and in fact do so as part of their dog's health regimen.
The Omega-3 Pet Supplement Market is evolving fast with the increasing concern regarding pet health and the use of Omega-3 fatty acids to avoid joint discomfort, skin and coat health, cardiovascular health, and mental acuteness in pets. Icelandirect, NutraPak USA, Nordic Naturals, Hill's, and Nutramax have become market leaders with quality-focused, science-driven Omega-3 pet nutritional supplements for dogs and cats.
They are experts in superior quality sourcing of wild-caught fish oils (sardine, salmon, anchovy) and molecular distillation technology to provide purity, potency, and safety. Growing demand for human-grade, veterinarian-approved nutritional supplements is creating interest in organizations that have good quality standards and full disclosure labeling.
They are also investing in flavor development (e.g., bacon or chicken flavor chews), convenient delivery forms (softgels, oils, treats, pump bottles), and sustainably sourced marine ingredients to attract the green consumer. Expansion of online veterinary sites and DTC animal health companies has also made the consumer more accessible and aware.
Also, players in the industry are coming together with pet care chains and veterinary clinics to aid in distribution, as well as scientific backing and clinical trials to make it a reality. Growth in age-care of pets and preventive pet health is also driving the segment ahead, where Omega-3s are being viewed as key ingredients.
For instance
The global omega-3 pet supplement market is estimated to be valued at USD 1,375.5 million in 2025.
The market is projected to grow at a compound annual growth rate (CAGR) of 7.9% during this period.
Some of the leaders in this industry include Icelandirect, BioThrive Sciences, NutraPak USA, Nordic Naturals, Eukanuba, Iams, Hill's, Nutramax, Vet's Best, Bayer, Genesisomega, Exerfit Wellness, Nutri Pets, Solid Gold, and Others.
North America is anticipated to maintain a significant market share, driven by high pet ownership rates and increased spending on pet health and wellness.
The market's growth is primarily driven by rising awareness of pet health and wellness, increasing pet ownership rates, and the demand for supplements enriched with essential omega-3 fatty acids.
The global omega-3 pet supplements market is analyzed based on pet types, including Dogs, Cats, Birds, and Others (Reptiles, Fish).
Omega-3 pet supplements are available in various forms such as Capsule, Chewable, Gel, and Liquid.
Key applications include Bones and Muscles, Skin and Coat Health, Digestive Health, Immune System, and Weight Management.
The market is distributed through Store-Based Retailing, Hypermarkets/Supermarkets, Convenience Stores, Mom & Pop Stores, Pet Food Stores, Independent Grocery Retailers, Other Retail Formats, and Online Retailers.
Industry analysis has been carried out in key regions, including North America, Latin America, Western Europe, Eastern Europe, South Asia & Pacific, East Asia, Central Asia, Balkan and Baltic countries, Russia and Belarus, and the Middle East & Africa (MEA).
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Omega-3 Pet Supplement Market
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