Organic wheat flour derived from organic wheat that is the crop, produced in adherence to the standards and regulations of organic farming and farmed without any use of chemicals, pesticides and synthetic fertilizers. USDA has also certified certain regulations and standards for organic grains and they are certified under USDA certified organic products.
Currently, the demand for organic wheat flour is increasing among North America and Western European countries as consumers have become more health conscious. Consumers are seeking for food products manufactured with the highest quality of grains such as organic wheat flour, as organic products are free from synthetic fertilizers, pesticides, fumigants, and also not genetically engineered.
In terms of nutritional contents, organic wheat flour has a higher level of vitamins, proteins, minerals, and fibers. Currently, the demand for organic wheat flour has higher demand among bakery products such as four, cookies, pastries, muffins, and other bread based products.
Key drivers influencing the demand for organic wheat flour market in the global market. Consumption of Organic food and beverages trends have achieved tremendous growth, as more and more consumers demanding organic food products such as organic wheat, organic rice, organic flour, organic meat, organic dairy products, organic beverages, and others.
A positive market growth for organic grains, including organic wheat flour has seen especially among North America and Western European countries. Awareness among millennial towards negative impact of food additives, chemicals, antibiotics etc.
in food and beverages are expected to be the key segment for demanding organic products as they make more purchases of natural and organic products than other food products. In addition, the demand for organic wheat flour is increasing among food manufacturers such as nutritional bars, organic processed food, organic bakery products, and others.
Further, the demand for organic food products also rising among food industry, Owing to rising preference for organic products by consumers, restaurants, fast-food chains and independent retailers have started offering products made from organic foods.
On the basis of market segment, organic wheat flour market is segmented by type, by end-use, and by distribution channel. By type, organic wheat flour market is segmented into organic wholegrain wheat flour, organic brown wheat flour, and organic sprouted wheat flour. Further, the organic wheat flour market is segmented on the basis of end-use, by end-use segment, it includes bread, cakes and pastries, muffins and cookies, food service, household, and others.
Further, the organic wheat flour market is segmented on the basis of the distribution channel, it includes direct sales and indirect sales channel of distribution. Further, indirect sales of the channel is sub-segmented into modern retail formats, convenience stores, departmental stores, specialty stores, and online retail channel of distribution.
Increasing demand for organic products such as organic wheat flour, organic rice, organic corn, organic corn flour, and many other organic food products has led to increasing in the number of private label brands offering organic products in the market.
On the basis of regional segment, organic wheat flour market is segmented across five different regions, it includes North America, Latin America, Europe, Asia-Pacific, and Middle East and Africa. Currently the demand for organic wheat flour is highest among countries such as U.S., Germany, France, U.K., and other Western European countries.
Across the globe, the highest per-capita consumption of organic wheat flour is in North America followed by Western Europe owing to increasing demand for organic wheat flour in products such as bread, pastry, confectionery, processed food, and many other organic food products.
Some of the key players operating in the business of organic wheat flour market are Heartland Mill Inc., The Hain Celestial Group, Inc., Sunrise Flour Mill, Fairhaven Organic Flour Mill, Bob’s Red Mill Natural Foods, Lindley Mills, Inc., Ardent Mills, Daybreak Mill, Sresta Natural Bioproducts Pvt. Ltd., Yorkshire Organic Millers Limited and others.
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