The cannabis drinks market is expected to value US$ 0.4 billion in 2022 and is projected to grow at a CAGR of 37.3% during the forecast period of 2022 to 2032, to reach a value of US$ 8.3 billion by 2032. The global cannabis drinks demand is projected to grow year-on-year (Y-o-Y) growth of 18.7% in 2022. Factors that stimulate the market expansion are:
Cannabis beverages take the place of other marijuana-infused foods and drinks that are regarded as harmful.
Attributes | Key Statistics |
---|---|
Market Size Value in 2022 | US$ 0.4 Billion |
Market Forecast Value in 2032 | US$ 8.3 Billion |
Global Growth Rate (2022 to 2032) | ~ 37.3% CAGR |
Collective Value Share: Top 3 Countries (2021A) | 55.8% |
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North America, led by the USA, is at the forefront of the cannabis-infused product sector. The region's functional beverage market has an exponential development pattern, and it had the greatest market share for cannabis drinks. Additionally, the presence of several producers is anticipated to support the expansion of the cannabis drinks market in the area during the forecast period. Manufacturers are introducing cannabis, hemp, and marijuana beverages to the USA market as smoother, healthier substitutes for wine, beer, and spirits. Teas, still and sparkling waters, fruit-flavored items, as well as wine and beer infused with tetrahydrocannabinol are all examples of beverages.
A significant driver of development is the legalization of cannabis for both medicinal and recreational uses. The recreational and medicinal use of marijuana became legal in Canada in 2018. The United States has many territories such as New York, New Jersey, Vermont, and California where it is allowed to add cannabis infusion to meals and drinks. This aspect is anticipated to ratchet up the cannabis drinks market growth for cannabis-infused foods and beverages across North America. Due to the legalization of low tetrahydrocannabinol and high cannabidiol goods in 13 USA states, there is a significant market for cannabidiol-infused cannabis beverages in the area.
In countries like Germany, France, Italy, and others, the use and consumption of cannabis-related products for therapeutic purposes have been legalized by the government. The business for cannabis beverages in Europe is expected to increase over the next several years as customers become more socially accepting of them over alcoholic beverages. As a result, it is predicted that throughout the forecast period, the cannabis drinks market would expand significantly in Europe.
According to the Cannabis Trade Association, there were 250,000 cannabidiol consumers in the United Kingdom in 2017 compared to 125,000 in 2016. Due to the existence of marijuana-specific cafés and restaurants, demand is also high in the Netherlands. The country's expanding cannabis tourism industry is anticipated to significantly increase demand. The legalization of marijuana for medicinal and recreational use is expected to result in a considerable increase in product demand in nations like Australia and Uruguay.
Since 2018, international producers have paid close attention to the development of non-alcoholic beer with tetrahydrocannabinol added. Female millennials dominate the market for non-alcoholic beer. Calorie-free beverages rather than brownies and cookies are being promoted by manufacturers to the expanding female consumer base. Additionally, major producers of alcohol are making significant investments in the creation of non-alcoholic beverages.
Some international players are creating portfolios of cannabis-infused specialty beverages using molecules. These drinks come in a variety of unique and potent flavors and have a low-calorie count. On the other hand, some cannabis drink market participants are also selling cannabis drinks with coffee flavors. These drinks include flavors that are reminiscent of coffee and come in a range of tetrahydrocannabinol and cannabidiol concentrations to accommodate different types of cannabis consumers.
Global players are even producing non-alcoholic cocktails that blend cannabis socialization with cocktail culture in a single bottle. These beverages have a wide range of flavors, each with an amazing fusion of herbal, floral, and dry overtones. For first-time users, these cannabis drinks are great. Some well-known industry businesses develop beverages using carbonated water, fragrant oils, agave juice, and a small amount of Californian cannabis extract. These drinks deliver highly controlled effects that are milder than those of other cannabis-infused beverages. These are available at several dispensaries and could be bought online as well.
Cannabis drinks are expected to gain traction due to strong demand among millennials across the globe. According to the study, 55 million people in the USA in 2017 used cannabis recreationally.
Beer and wine sales dropped 15% in states where cannabis drinks were authorized, according to Georgia State University and the University of Connecticut. On the back of this, the demand for cannabis drinks is projected to surge by 20x over the upcoming decade.
Cannabis drinks demand grew at 18.0% CAGR between 2017 and 2021. Cannabis beverages are gaining immense popularity as a preference for soft drinks is rising. The low sugar content of drinks is one of the factors driving the demand in the market.
Recent research has revolutionized the industry over the period and is further projected to grow at a CAGR of 37.3% during the forecast period (2022 to 2032). In the global cannabis drinks market, the demand for alcoholic cannabis-infused drinks, CBD-infused drinks, and flavored cannabis drinks is expected to rise.
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Cannabis Drinks Sales to Grow in the USA as the Product is Legalized
As per Future Market Insights (FMI), North America is expected to be the fastest-growing and largest market for cannabis drinks. The legalization of marijuana for recreational and medical purposes is expected to fuel the growth in the market.
According to the National Conference of State Legislatures, the District of Columbia, Puerto Rico, Guam, and the United States Virgin Islands have legalized medical cannabis programs for public use, which has resulted in the increased launch of various cannabis drinks.
Cannabis Drinks Sales to Surge in the United Kingdom with New Product Developments
Due to an increase in the consumption of medicinal cannabis, the demand for cannabis drinks in the United Kingdom is expected to rise over the assessment period. The number of CBD consumers in the United Kingdom has increased from 125,000 to 250,000 in 2016 & 2017 respectively, according to the Cannabis Trade Association.
Cannabis-related businesses in the United Kingdom are launching new products to keep up with the expanding trend of wellness beverages. CBD Cloud 9 and Ultra Brewing in Manchester, for example, have released the first CBD Session IPA beer in the United Kingdom, which is produced with cannabis sativa extract.
Alcohol Cannabis Infused
Over the forecast period, the rising consumption of cannabis-infused wellness drinks is expected to favor the growth in the market. The legalization of marijuana for recreational and medical uses is expected to have a significant influence on alcoholic cannabis-infused drinks sales. As a result, an increasing number of alcohol companies are investing in cannabis drinks.
For example, Hi-Fi Hops, a cannabis-based beverage with zero calories and carbs and infused with Cannabidiol (CBD) and Tetrahydrocannabinol, was launched by Lagunitas, Heineken's fast-growing California beer label (THC).
Burgeoning Demand for THC-Infused Drinks Propelling Cannabis Drinks Production
THC emulsifications are being developed by manufacturers of cannabis-infused beverages in order to achieve optimal suspension within liquids and a shorter uptake period. Leading cannabis drinks companies are catering to the growing demand for cannabis-based drinks, fueling the demand in the market.
Key cannabis drinks manufacturers are adopting strategies such as joint ventures, partnerships, mergers, and acquisitions, for innovative product lines. Also, top cannabis drinks brands are focusing on upgraded and modified products with rising demand for new formulations from the food and beverage industry.
For instance,
Attribute | Details |
---|---|
Market Size Value in 2022 | US$ 0.4 Billion |
Market Forecast Value in 2032 | US$ 8.3 Billion |
Global Growth Rate | ~ 37.3% CAGR |
Forecast Period | 2022 to 2032 |
Historical Data Available for | 2017 to 2021 |
Market Analysis | MT for Volume and US$ Billion for Value |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East and Africa |
Key Countries Covered | United States of America, Canada, Germany, Brazil, Mexico, France, Italy, Spain, United Kingdom, Russia, China, Japan, South Korea, India, Australia, GCC Countries, South Africa, and others |
Key Market Segments Covered | Product Type, Component, Flavor, Sales Channel, and Regions |
Key Companies Profiled | Artet; CAN; Phivida Holdings Inc.; The Alkaline Water Company; VCC Brands; Koios Beverage Corporation; Keef Brand; Dixie Brands Inc.; Aphria; Hexo Corp; Canopy Growth; Others |
The cannabis drinks market is estimated to reach sales of nearly US$ 0.4 Billion by 2022.
Cannabis drinks market revenue is expected to increase at a CAGR of around 37.3% during the period 2022 to 2032.
Cannabis drinks sales increased a CAGR of around 18.0% over the past half-decade.
The global cannabis drinks market value will be around US$ 8.3 Billion in 2032.
Artet, CAN, Phivida Holdings Inc., The Alkaline Water Company, and VCC Brands are a few of the top players driving the market growth.
High product demand from the beverage industry and the legalization of the product in several countries are the factors driving the growth of the cannabis drinks market.
1. Executive Summary | Cannabis Drinks Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. The Massive Impact of the Crisis 3.1. Global Market Forecast Scenario Comparison of Annual Growth Rates for Short Term (2022 to 2025) and Long Term (2026 to 2032) 3.1.1. Optimistic Scenario 3.1.1.1. China 3.1.1.2. USA 3.1.1.3. India 3.1.1.4. Euro Zone 3.1.1.5. Asia Pacific 3.1.1.6. Rest of the World 3.1.2. Likely Scenario 3.1.2.1. China 3.1.2.2. USA 3.1.2.3. India 3.1.2.4. Euro Zone 3.1.2.5. Asia Pacific 3.1.2.6. Rest of the World 3.1.3. Pessimistic Scenario 3.1.3.1. China 3.1.3.2. USA 3.1.3.3. India 3.1.3.4. Euro Zone 3.1.3.5. Asia Pacific 3.1.3.6. Rest of the World 3.2. Key Factors Impacting the Market 3.3. Note: Market Assessment shall be Provided for Likely Scenario 4. Market Background 4.1. Global Production Outlook of the Market 4.2. Product Claims & Nutritional Information Scan of Cannabis Drinks 4.3. Product Launches Track & Trends 4.4. Macro-Economic Factors 4.5. Forecast Factors - Relevance & Impact 4.6. Consumers Survey Analysis 4.7. Market Dynamics 4.7.1. Supply Side Drivers 4.7.2. Demand Side drivers 4.7.3. Economic Side Drivers 4.7.4. Restraints 4.7.5. Opportunity 4.7.6. Trends 5. Key Regulations 5.1. Specialized Processes FDA Regulation 5.2. Packaging & Labelling Regulations 5.3. Certifications and Certifying Agency Overview 5.4. Import/Export Regulations 6. Global Market Demand Analysis 2017 to 2021 and Forecast, 2022 to 2032 6.1. Historical Market Volume (Metric Tons) Analysis, 2017 to 2021 6.2. Current and Future Market Volume (Metric Tons) Projections, 2022 to 2032 6.3. Y-o-Y Growth Trend Analysis 2022 to 2032 7. Global Market - Pricing Analysis 7.1. Regional Pricing Analysis (USD/Metric Ton) By Product Type (2017,2022,2032) 7.1.1. Alcoholic Cannabis-Infused Drinks 7.1.2. Non-Alcoholic Cannabis-Infused Drinks 7.2. Pricing Break-up (2017,2022,2032) 7.2.1. Producer-Level Pricing 7.2.2. Distributor Level Pricing 7.2.3. Retailer Level Pricing 7.3. Global Average Pricing Analysis Benchmark 8. Global Market Demand (Size in USD Million) Analysis 2017 to 2021 and Forecast, 2022 to 2032 8.1. Historical Market Value (USD Million) Analysis, 2017 to 2021 8.2. Current and Future Market Value (USD Million) Projections, 2022 to 2032 8.2.1. Y-o-Y Growth Trend Analysis 8.2.2. Absolute $ Opportunity Analysis 9. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Product Type 9.1. Introduction / Key Findings 9.2. Historical Market Size (USD Million) and Volume Analysis By Product Type, 2017 to 2021 9.3. Current and Future Market Size (USD Million) and Volume Analysis and Forecast By Product Type, 2022 to 2032 9.3.1. Alcoholic Cannabis-Infused Drinks 9.3.1.1. Cannabis-Infused Wine 9.3.1.2. Cannabis-Infused Beer 9.3.1.3. Other Cannabis-Infused Spirits 9.3.2. Non-Alcoholic Cannabis-Infused Drinks 9.3.2.1. Cannabis-Infused Water 9.3.2.2. Cannabis-Infused Coffee 9.3.2.3. Cannabis-Infused Tea 9.3.2.4. Cannabis-Infused Juice 9.3.2.5. Other Cannabis-Infused Functional Drinks 9.4. Market Attractiveness Analysis By Product Type 10. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Component 10.1. Introduction / Key Findings 10.2. Historical Market Size (USD Million) and Volume Analysis By Packaging Type, 2017 to 2021 10.3. Current and Future Market Size (USD Million) and Volume Analysis and Forecast By Packaging Type, 2022 to 2032 10.3.1. Tetrahydrocannabinol (THC) Infused Drinks 10.3.2. Cannabidiol (CBD) Infused Drinks 10.4. Market Attractiveness Analysis By Packaging Type 11. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Flavor 11.1. Introduction / Key Findings 11.2. Historical Market Size (USD Million) and Volume Analysis By Flavor, 2017 to 2021 11.3. Current and Future Market Size (USD Million) and Volume Analysis and Forecast By Flavor, 2022 to 2032 11.3.1. Unflavoured 11.3.2. Flavoured 11.3.2.1. Fruit 11.3.2.2. Apple Cider 11.3.2.3. Black Tea 11.3.2.4. Butter 11.3.2.5. Cappuccino 11.3.2.6. Caramel 11.3.2.7. Cheese 11.3.2.8. Lemon 11.3.2.9. Others 11.4. Market Attractiveness Analysis By Flavor 12. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Sales Channel 12.1. Introduction / Key Findings 12.2. Historical Market Size (USD Million) and Volume Analysis By Sales Channel, 2017 to 2021 12.3. Current and Future Market Size (USD Million) and Volume Analysis and Forecast By Sales Channel, 2022 to 2032 12.3.1. B2B / HoReCa 12.3.2. B2C 12.3.2.1. Hypermarkets /Supermarkets 12.3.2.2. Food Specialty Stores 12.3.2.3. Online Retail 12.3.2.4. Other Retail Formats 12.4. Market Attractiveness Analysis By Sales Channel 13. Global Market Analysis 2017 to 2021 and Forecast 2022 to 2032, By Region 13.1. Introduction / Key Findings 13.2. Historical Market Size (USD Million) and Volume Analysis By Region, 2017 to 2021 13.3. Current and Future Market Size (USD Million) and Volume Analysis and Forecast By Region, 2022 to 2032 13.3.1. North America 13.3.2. Latin America 13.3.3. Europe 13.3.4. East Asia 13.3.5. South Asia 13.3.6. Oceania 13.3.7. Middle East & Africa 13.4. Market Attractiveness Analysis By Region 14. North America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 14.1. Introduction 14.2. Historical Market Size (USD Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 14.3. Market Size (USD Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 14.3.1. By Country 14.3.1.1. USA 14.3.1.2. Canada 14.3.2. By Product Type 14.3.3. By Flavor 14.3.4. By Component 14.3.5. By Sales Channel 14.4. Market Attractiveness Analysis 14.4.1. By Product Type 14.4.2. By Flavor 14.4.3. By Component 14.4.4. By Sales Channel 14.5. Market Trends 14.6. Key Market Participants - Intensity Mapping 14.7. Drivers and Restraints - Impact Analysis 15. Latin America Market Analysis 2017 to 2021 and Forecast 2022 to 2032 15.1. Introduction 15.2. Historical Market Size (USD Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 15.3. Market Size (USD Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 15.3.1. By Country 15.3.1.1. Brazil 15.3.1.2. Mexico 15.3.1.3. Rest of Latin America 15.3.2. By Product Type 15.3.3. By Flavor 15.3.4. By Component 15.3.5. By Sales Channel 15.4. Market Attractiveness Analysis 15.4.1. By Product Type 15.4.2. By Flavor 15.4.3. By Component 15.4.4. By Sales Channel 15.5. Market Trends 15.6. Key Market Participants - Intensity Mapping 15.7. Drivers and Restraints - Impact Analysis 16. Europe Market Analysis 2017 to 2021and Forecast 2022 to 2032 16.1. Introduction 16.2. Historical Market Size (USD Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 16.3. Market Size (USD Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 16.3.1. By Country 16.3.1.1. Germany 16.3.1.2. Italy 16.3.1.3. France 16.3.1.4. United Kingdom 16.3.1.5. Spain 16.3.1.6. Russia 16.3.1.7. Rest of Europe 16.3.2. By Product Type 16.3.3. By Flavor 16.3.4. By Component 16.3.5. By Sales Channel 16.4. Market Attractiveness Analysis 16.4.1. By Product Type 16.4.2. By Flavor 16.4.3. By Component 16.4.4. By Sales Channel 16.5. Market Trends 16.6. Key Market Participants - Intensity Mapping 16.7. Drivers and Restraints - Impact Analysis 17. East Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 17.1. Introduction 17.2. Historical Market Size (USD Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 17.3. Market Size (USD Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 17.3.1. By Country 17.3.1.1. China 17.3.1.2. East Asia 17.3.1.3. South Korea 17.3.2. By Product Type 17.3.3. By Flavor 17.3.4. By Component 17.3.5. By Sales Channel 17.4. Market Attractiveness Analysis 17.4.1. By Product Type 17.4.2. By Flavor 17.4.3. By Component 17.4.4. By Sales Channel 17.5. Market Trends 17.6. Key Market Participants - Intensity Mapping 17.7. Drivers and Restraints - Impact Analysis 18. South Asia Market Analysis 2017 to 2021 and Forecast 2022 to 2032 18.1. Introduction 18.2. Historical Market Size (USD Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 18.3. Market Size (USD Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 18.3.1. By Country 18.3.1.1. India 18.3.1.2. Rest of South Asia 18.3.2. By Product Type 18.3.3. By Flavor 18.3.4. By Component 18.3.5. By Sales Channel 18.4. Market Attractiveness Analysis 18.4.1. By Product Type 18.4.2. By Flavor 18.4.3. By Component 18.4.4. By Sales Channel 18.5. Market Trends 18.6. Key Market Participants - Intensity Mapping 18.7. Drivers and Restraints - Impact Analysis 19. Oceania Market Analysis 2017 to 2021 and Forecast 2022 to 2032 19.1. Introduction 19.2. Historical Market Size (USD Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 19.3. Market Size (USD Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 19.3.1. By Country 19.3.1.1. Australia 19.3.1.2. Rest of Oceania 19.3.2. By Product Type 19.3.3. By Flavor 19.3.4. By Component 19.3.5. By Sales Channel 19.4. Market Attractiveness Analysis 19.4.1. By Product Type 19.4.2. By Flavor 19.4.3. By Component 19.4.4. By Sales Channel 19.5. Market Trends 19.6. Key Market Participants - Intensity Mapping 19.7. Drivers and Restraints - Impact Analysis 20. Middle East and Africa Market Analysis 2017 to 2021 and Forecast 2022 to 2032 20.1. Introduction 20.2. Historical Market Size (USD Million) and Volume Trend Analysis By Market Taxonomy, 2017 to 2021 20.3. Market Size (USD Million) and Volume Forecast By Market Taxonomy, 2022 to 2032 20.3.1. By Country 20.3.1.1. GCC Countries 20.3.1.2. South Africa 20.3.1.3. Rest of Middle East and Africa 20.3.2. By Product Type 20.3.3. By Flavor 20.3.4. By Component 20.3.5. By Sales Channel 20.4. Market Attractiveness Analysis 20.4.1. By Product Type 20.4.2. By Flavor 20.4.3. By Component 20.4.4. By Sales Channel 20.5. Market Trends 20.6. Key Market Participants - Intensity Mapping 20.7. Drivers and Restraints - Impact Analysis 21. Key Countries Market Analysis 2017 to 2021 and Forecast 2022 to 2032 21.1. USA Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.1.1. By Product Type 21.1.2. By Flavor 21.1.3. By Component 21.1.4. By Sales Channel 21.2. Canada Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.2.1. By Product Type 21.2.2. By Flavor 21.2.3. By Component 21.2.4. By Sales Channel 21.3. Brazil Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.3.1. By Product Type 21.3.2. By Flavor 21.3.3. By Component 21.3.4. By Sales Channel 21.4. Mexico Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.4.1. By Product Type 21.4.2. By Flavor 21.4.3. By Component 21.4.4. By Sales Channel 21.5. Russia Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.5.1. By Product Type 21.5.2. By Flavor 21.5.3. By Component 21.5.4. By Sales Channel 21.6. France Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.6.1. By Product Type 21.6.2. By Flavor 21.6.3. By Component 21.6.4. By Sales Channel 21.7. Spain Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.7.1. By Product Type 21.7.2. By Flavor 21.7.3. By Component 21.7.4. By Sales Channel 21.8. Italy Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.8.1. By Product Type 21.8.2. By Flavor 21.8.3. By Component 21.8.4. By Sales Channel 21.9. Germany Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.9.1. By Product Type 21.9.2. By Flavor 21.9.3. By Component 21.9.4. By Sales Channel 21.10. United Kingdom Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.10.1. By Product Type 21.10.2. By Flavor 21.10.3. By Component 21.10.4. By Sales Channel 21.11. South Korea Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.11.1. By Product Type 21.11.2. By Flavor 21.11.3. By Component 21.11.4. By Sales Channel 21.12. China Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.12.1. By Product Type 21.12.2. By Flavor 21.12.3. By Component 21.12.4. By Sales Channel 21.13. Japan Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.13.1. By Product Type 21.13.2. By Flavor 21.13.3. By Component 21.13.4. By Sales Channel 21.14. India Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.14.1. By Product Type 21.14.2. By Flavor 21.14.3. By Component 21.14.4. By Sales Channel 21.15. GCC Countries Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.15.1. By Product Type 21.15.2. By Flavor 21.15.3. By Component 21.15.4. By Sales Channel 21.16. South Africa Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.16.1. By Product Type 21.16.2. By Flavor 21.16.3. By Component 21.16.4. By Sales Channel 21.17. Australia Market Value and Volume Analysis 2017 to 2021 and Forecast 2022 to 2032 21.17.1. By Product Type 21.17.2. By Flavor 21.17.3. By Component 21.17.4. By Sales Channel 22. Market Structure Analysis 22.1. Company Dashboard 22.2. Industry Structure Analysis by Tier of Companies, 2021E 22.2.1. % tier 1 market players 22.2.2. % tier 2 market players 22.2.3. % tier 3 market players 22.3. Company Share Analysis of Top Players, 2021E 22.3.1. By Product Type 22.3.2. By Region 22.4. Market Presence Analysis 22.4.1. Regional Footprint of Players 22.4.2. Product Footprint by Players 22.4.3. Channel Footprint by Players 23. Competition Deep Dive (Tentative List) 23.1. CAN 23.1.1.1. Overview 23.1.1.2. Product Portfolio 23.1.1.3. Profitability by Market Segments 23.1.1.4. Sales Footprint 23.1.1.5. SWOT Analysis 23.1.1.6. Strategy Overview 23.1.1.6.1. Product Strategy 23.1.1.6.2. Channel Strategy 23.2. Artet 23.2.1.1. Overview 23.2.1.2. Product Portfolio 23.2.1.3. Profitability by Market Segments 23.2.1.4. Sales Footprint 23.2.1.5. SWOT Analysis 23.2.1.6. Strategy Overview 23.2.1.6.1. Product Strategy 23.2.1.6.2. Channel Strategy 23.3. Phivida Holdings Inc. 23.3.1.1. Overview 23.3.1.2. Product Portfolio 23.3.1.3. Profitability by Market Segments 23.3.1.4. Sales Footprint 23.3.1.5. SWOT Analysis 23.3.1.6. Strategy Overview 23.3.1.6.1. Product Strategy 23.3.1.6.2. Channel Strategy 23.4. The Alkaline Water Company 23.4.1.1. Overview 23.4.1.2. Product Portfolio 23.4.1.3. Profitability by Market Segments 23.4.1.4. Sales Footprint 23.4.1.5. SWOT Analysis 23.4.1.6. Strategy Overview 23.4.1.6.1. Product Strategy 23.4.1.6.2. Channel Strategy 23.5. VCC Brands 23.5.1.1. Overview 23.5.1.2. Product Portfolio 23.5.1.3. Profitability by Market Segments 23.5.1.4. Sales Footprint 23.5.1.5. SWOT Analysis 23.5.1.6. Strategy Overview 23.5.1.6.1. Product Strategy 23.5.1.6.2. Channel Strategy 23.6. Koios Beverage Corporation 23.6.1.1. Overview 23.6.1.2. Product Portfolio 23.6.1.3. Profitability by Market Segments 23.6.1.4. Sales Footprint 23.6.1.5. SWOT Analysis 23.6.1.6. Strategy Overview 23.6.1.6.1. Product Strategy 23.6.1.6.2. Channel Strategy 23.7. Keef Brand 23.7.1.1. Overview 23.7.1.2. Product Portfolio 23.7.1.3. Profitability by Market Segments 23.7.1.4. Sales Footprint 23.7.1.5. SWOT Analysis 23.7.1.6. Strategy Overview 23.7.1.6.1. Product Strategy 23.7.1.6.2. Channel Strategy 23.8. Dixie Brands Inc. 23.8.1.1. Overview 23.8.1.2. Product Portfolio 23.8.1.3. Profitability by Market Segments 23.8.1.4. Sales Footprint 23.8.1.5. SWOT Analysis 23.8.1.6. Strategy Overview 23.8.1.6.1. Product Strategy 23.8.1.6.2. Channel Strategy 23.9. Aphria 23.9.1.1. Overview 23.9.1.2. Product Portfolio 23.9.1.3. Profitability by Market Segments 23.9.1.4. Sales Footprint 23.9.1.5. SWOT Analysis 23.9.1.6. Strategy Overview 23.9.1.6.1. Product Strategy 23.9.1.6.2. Channel Strategy 23.10. Hexo Corp 23.10.1.1. Overview 23.10.1.2. Product Portfolio 23.10.1.3. Profitability by Market Segments 23.10.1.4. Sales Footprint 23.10.1.5. SWOT Analysis 23.10.1.6. Strategy Overview 23.10.1.6.1. Product Strategy 23.10.1.6.2. Channel Strategy 23.11. Canopy Growth 23.11.1.1. Overview 23.11.1.2. Product Portfolio 23.11.1.3. Profitability by Market Segments 23.11.1.4. Sales Footprint 23.11.1.5. SWOT Analysis 23.11.1.6. Strategy Overview 23.11.1.6.1. Product Strategy 23.11.1.6.2. Channel Strategy 23.12. Other Players (on Additional Request) 23.12.1.1. Overview 23.12.1.2. Product Portfolio 23.12.1.3. Profitability by Market Segments 23.12.1.4. Sales Footprint 23.12.1.5. SWOT Analysis 23.12.1.6. Strategy Overview 23.12.1.6.1. Product Strategy 23.12.1.6.2. Channel Strategy Note: Above list is subject to change during the course of the study 24. Assumptions and Acronyms Used 25. Research Methodology
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