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Nutraceutical Flexible Packaging Market

Market Insights on Nutraceutical Flexible Packaging covering sales outlook, demand forecast & up-to-date key trends

Nutraceutical Flexible Packaging Market : Global Industry Analysis 2016 - 2020 and Opportunity Assessment 2021 - 2031

Nutraceutical Flexible Packaging Market Overview

Nutraceutical is a category of food & food supplements, which refers to a food that has additional health benefits. This may include a food product that is offered in medicinal form. The nutraceutical flexible packaging aims to desire to extend shelf life and to regulate the freshness and potency of the nutraceutical product.

Nutraceutical flexible packaging allows protection from moisture, oxidation, bacteria, microbes, and other threats to protect the product and maintain the product integrity. Flexible packaging gives multiple benefits over rigid packaging in saving space, lightweight, and consumes fewer energy savings in the transportation process.

Also, the nutraceutical flexible packaging controls chemical reactions, unpleasant odour, and harmful bacterial effects. Flexible nutraceutical packaging provides visibility to the product coupled with the easy handling of the product during transportation.

Bags and Pouches are highly preferred for storing protein powders and other granules. Advanced packaging technology in flexible nutraceutical packaging like vacuum skin packaging (VSP) and modified atmosphere packaging (MAP) formats is forecasted to grow the market shortly.

What are the Key Trends Impacting Growth of the Nutraceutical Flexible Packaging Market?

The technology advancement in terms of flexible packaging with moisture protection and chemical protection acts as the shield to the nutraceutical product.

Also, the new packaging technology protects the nutraceutical product from the harmful effects of the weather and other external factors owing to the sensitive nature of the product which is likely to get damaged due to exposure to the sunlight and moisture while transportation and storage of the nutraceutical product.

Also, the multi-layered flexible packaging in nutraceutical products is anticipated to uplift the market in the coming days.

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How Increasing Consumer Shift towards Health and Wellbeing is Amplifying Sales?

The increasing consumer demand and consumer focus on health and wellbeing are uplifting the demand for dietary supplements and functional foods are pacing up the market for nutraceutical flexible packaging. Also, the proven benefits of nutraceuticals in increasing critical health issues such as diabetes, cardiovascular diseases, hypertension, osteoarthritis, etc. are growing the market for nutraceutical flexible packaging.

Also, the young generation who is extensively dependent on the gyms and fitness clubs for body fitness rely on the use of nutraceutical products to maintain the strength of the body which in turn have the scope to increase the market for nutraceutical flexible packaging. 

What are the Key Challenges that may Restrain Growth of the Nutraceutical Flexible Packaging Market?

The high cost of the nutraceutical flexible packaging is anticipated to be a major challenge for the nutraceutical flexible packaging market, as it involves the advanced packaging technology in the packaging of the product which can be challenging for the small manufacturing companies. Also, the strict government regulations on manufacturing of the nutraceutical products are forecasted to restrict the growth of the nutraceutical packaging market.

Ismail Sutaria
Principal Consultant
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Competitive Landscape

Key players such as

  • Amcor Ltd.
  • Mondi Group Plc.
  • Sonoco Products Company
  • Constantia Flexibles Group GmbH
  • Comar LLC
  • Gerresheimer AG
  • MJS PACKAGING
  • Glenroy, Inc.
  • NuEra Nutraceuticals Inc.
  • Hughes Enterprises
  • PolyOne Corporation
  • Wasdell Packaging Group
  • Others

are actively involved in offering vegan protein for different applications. 

What strategies are the Key Players adopting for Increasing their Market Share in the Nutraceutical Flexible Packaging Market?

The manufacturers involved in the production of nutraceutical flexible packaging are focusing on the innovations in advanced packaging solutions.  Also, some of the key players are acquiring small nutraceutical packaging companies to increase their production capacity.

In April 2021, Glenroy Inc., launched a portfolio of flexible and sustainable packaging solutions for pet foods, nutraceuticals, pharmaceuticals, personal care, and household products. The new sustainable packaging includes recyclable pouches and film laminations, PCR (Post-consumer recycled) pouches and film laminations, and a premade PCR stand-up pouch which is made up of 48% of the recycled content.

In October 2020, Fortis Solutions Group LLC, a portfolio company of Main Post Partners announced the acquisition of Kala Packaging, a printer of pressure-sensitive labels and flexible packaging. Kala serves the food & beverage, nutraceuticals end-markets, and health and beauty.

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Why is the U.S. a Big Market for Nutraceutical Flexible Packaging Market?

The elder people in the U.S. depend on the consumption of nutraceuticals in the handling of many problems like aging, fitness, etc. which is encouraging the manufacturing companies to produce the nutraceutical products to the maximum production. Also, the increasing awareness owing to the benefits of nutraceutical products and the advancement in the technology is forecasted to grow the market shortly.

How has the COVID-19 Pandemic Impacted the Nutraceutical Flexible Packaging Market?

The COVID-19 pandemic has affected positively the Nutraceutical Flexible Packaging Market. During this pandemic, there was immense demand from the hospitals and also the people for the vitamin and mineral supplements which were proven to increase the immunity and immune response to fight against the infection, which boosted the nutraceutical flexible packaging companies to increase their production capacity owing to the increase in the demand for the nutraceuticals products.

Key Segments of Nutraceutical Flexible Packaging Market Covered in the Report

Based on Material Type:

  • Plastic
  • Glass
  • Metal
  • Paper

Based on Product Type:

  • Bottles
  • Cans and Jars
  • Bags and Pouches
  • Cartons
  • Stick packs
  • Blister packs

Based on Application:

  • Functional food
  • Functional beverages
  • Minerals & vitamin capsules
  • Protein powders
  • Herbs
  • Others

Based on the Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa
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Ismail Sutaria
Principal Consultant
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Nutraceutical Flexible Packaging Market