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Soft Touch Film Market Overview (2022 to 2032)

The global soft touch film market is estimated to expand at a remarkable CAGR during the forecast period 2022 to 2032. Increasing emphasis on promotion activities across industrial and commercial sectors and surging applications of soft-touch films in electronic packaging is projected to create high revenue generation opportunities for growth in the global soft-touch film market.

Soft touch films are relatively thin matte films made of plastics such as polypropylene, polyethylene terephthalate, polyethylene, and others that provide a velvety and soft texture. These films have a scuff-resistant surface that enhances and protects the appearance of the substrate product. They are primarily designed for one-side lamination and are available in three types of coatings - water-based, solvent-based, and FDA-compliant soft touch coatings.

Demand for soft touch films is increasing at a rapid pace, on account of their ability to enhance textural feel and minimizes glare while preserving the color of the image. Also, these films provide a vivid and exceptional color clarity that surpasses any other standard matte laminating films along with adding a premium feel to the luxury product packaging. This is estimated to augment the sales of soft-touch films in the global market.

In addition to this, end users are increasingly shifting their preference towards adopting these scuff-resistant ultra-matte soft touch films from traditional films. This is attributed to their benefits such as premium finish, fingerprint resistance, protection from tonner chipping, enhance grip, and others. Hence, increasing usage of soft touch films in printing cards, brochures, pamphlets, and others is projected to favor the demand in the global soft touch film market.

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Which are Some Prominent Drivers Spearheading Soft Touch Film Market Growth?

Soft touch films have superior tactile properties making them highly resistant to scuff, protecting the product during production, handling, and shipping activities. These films are designed for superior quality graphic media which can be used for ultraviolet (UV) inks and hot stamping. Driven by this, soft-touch films are garnering huge traction across the printing & publishing sector for applications such as corporate brochures, postcards, boxes, premium prints, and others. This is estimated to bolster the sales of soft-touch films in the global market.

Over the past couple of years, a substantial rise in sales of books such as novels, poetry, and storybook are being witnessed across the globe, owing to the surging trend of reading and growing customer spending on self-learning, creating strong demand for coating & laminating products.

For instance, according to a study published by the Publisher Weekly Magazine, nearly 825.7 Million units of books were sold across the USA in the year 2021, which is 8.9% more in comparison to the 757.9 Million books sold in 2020. As soft touch films are extensively used in book covers, dust jackets, and others for enhancing the overall look and feel of the book, accelerating sales of books is estimated to create lucrative sales opportunities in the global market.

What are the Challenges Faced by the Soft Touch Film Market?

Despite several advantages associated with the use of soft-touch films, increasing the overall cost of the products, decreasing the brightness of the substrate colors, and availability of low-cost substitutes such as conventional gloss and matte films are factors hindering sales in the global market.

In addition to this, the implementation of stringent norms & regulations by governments and numerous regulatory organizations across Europe, North America, and Asia Pacific regarding the use of plastic such as polypropylene, and polyethylene is restraining the growth in the soft touch film market.

Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Why is North America Emerging as an Opportunistic Soft Touch Film Market?

Future Market Insights states that North America is anticipated to continue dominating the global soft touch film market during the forecast period 2022 to 2032.

Surging customer inclination towards adopting sophisticated products which involve luxury packaging, growing trend of corporate brochures, and increasing application across electronics packaging are augmenting the demand for soft touch films across the USA and Canada. Hence, leading players in the market are focusing on launching novel products to cater to this increasing demand.

For instance, in 2020, Toray Plastics (America), Inc., a USA-based innovator of synthetic fibers and lamination announced launching its new polyester film, Lumirror®STM Soft-Touch Matte film, with advanced matte-coated polyester film technology. A multiplicity of such new product launches is projected to augment sales in the North American market.

How is Western Europe Contributing to the Growth of the Soft Touch Film Market?

FMI reveals that Western Europe is estimated to account for a significant share of the global soft touch films market over the forecast period 2022 to 2032.

As the trend of reading is creating deeper inroads, especially among the millennials, numerous publishers and famous writers, poets, and novelists are aiming at launching new books, resulting in fueling the demand for protective and scuff-resistant films.

For instance, in 2021 famous writer Richard Osman along with the publisher Penguin announced the launching of two bestselling books of the year - The Thursday Murder Club and The Man Who Died Twice, selling more than 1 Million copies and 114,200 copies, respectively. As soft touch films are extensively used in these premium books, a slew of such new book launches is expected to favor the sales in the Western Europe market.

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Market Competition

Some of the leading players in the global soft touch film market are Taghleef Industries SLU, Avery Dennison Corporation, Flexfilm Limited, Doro Tape (UK) Ltd., Jet Technologies, DUNMORE Corporation, Ampacet Corporation, Cosmo Films, Ltd., Pragati Corporation, and others.

Attributed to a large number of market participants, increasing new launches products, and capacity expansion strategies, the market for soft touch film is highly competitive.

Scope of Report

Report Attribute Details
Base Year for Estimation 2021
Historical Data 2015 to 2020
Forecast Period 2022 to 2032
Quantitative Units Revenue in USD Million and CAGR from 2022 to 2032
Report Coverage Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends, and Pricing Analysis
Segments Covered
  • Material
  • Coating
  • Film Width
  • Application
  • Region
Countries Covered
  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific excluding Japan
  • Japan
  • Middle East and Africa
Key Companies Profiled
  • Taghleef Industries SLU
  • Avery Dennison Corporation
  • Flex film Limited
  • Doro Tape (UK) Ltd.
  • Jet Technologies
  • DUNMORE Corporation
  • Ampacet Corporation
  • Cosmo Films, Ltd.
  • Pragati Corporation
Customization Available Upon Request

Key Segments Profiled in the Soft Touch Film Market Survey

By Material:

  • Polypropylene (PP)
  • Polyethylene Terephthalate (PET)
  • Polyethylene (PE)
  • Others

By Coating:

  • Water Based
  • Solvent Based
  • FDA Compliant Soft Touch Coatings

By Film Width:

  • Below 15 microns
  • 15-25 microns
  • 25-35 microns
  • Above 35 microns

By Application:

  • Book Covers
  • Postcards
  • Premium Prints
  • Corporate Brochures
  • Electronic Packaging
  • Luxury Folding Cartons, Boxes, Etc.
  • Dust Jackets
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • Asia Pacific Excluding Japan
  • Japan
  • Middle East and Africa

Frequently Asked Questions

What is the sales forecast for soft touch film in the global market until 2032?

FMI projects the sales of soft touch film in the market is expected to rise at rapid value CAGR by 2032.

Which region is forecast to be the most lucrative for soft touch film market growth?

The global soft touch film market is anticipated to be dominated by North America over the forecast period 2022 to 2032.

Which are some leading soft touch film manufacturers?

Taghleef Industries SLU, Avery Dennison Corporation, Flexfilm Limited, Doro Tape (UK) Ltd., Jet Technologies, DUNMORE Corporation, Ampacet Corporation, Cosmo Films, Ltd., Pragati Corporation among others some of the leading players in the global soft touch film market.

Table of Content

1. Executive Summary | Soft Touch Film Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Material Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Impact of Covid-19

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Macro Factors and Forecast Factors

    3.4. Value Chain Analysis

        3.4.1. Profit Margin Analysis

        3.4.2. Raw Material Suppliers

        3.4.3. Manufacturers, Wholesalers, and Distributors

        3.4.4. End-users/ Customers

    3.5. Regional Parent Market Outlook

    3.6. Production and Consumption Statistics

    3.7. Global Average Pricing Analysis Benchmark

4. Global Market Analysis 2015 to 2021 and Forecast, 2022 to 2032

    4.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis, 2015 to 2021

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Projections, 2022 to 2032

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Material

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis by Material, 2015 to 2021

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast by Material, 2022 to 2032

        5.3.1. Plastic

        5.3.2. Metal (Foil)

    5.4. Y-o-Y Growth Trend Analysis by Material, 2015 to 2021

    5.5. Absolute $ Opportunity Analysis by Material, 2022 to 2032

6. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Coating Type

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis by Coating Type, 2015 to 2021

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast by Coating Type, 2022 to 2032

        6.3.1. Water-based Coating

        6.3.2. Solvent-based Coating

    6.4. Y-o-Y Growth Trend Analysis by Coating Type, 2015 to 2021

    6.5. Absolute $ Opportunity Analysis by Coating Type, 2022 to 2032

7. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Applications

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis by Applications, 2015 to 2021

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast by Applications, 2022 to 2032

        7.3.1. Book covers

        7.3.2. Postcards

        7.3.3. Gift bags

        7.3.4. Brochures

        7.3.5. Packaging

        7.3.6. Others (Presentation Cover, Pocket Folders, etc.)

    7.4. Y-o-Y Growth Trend Analysis by Applications, 2015 to 2021

    7.5. Absolute $ Opportunity Analysis by Applications, 2022 to 2032

8. Global Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Region

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Tonnes) Analysis by Region, 2015 to 2021

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Tonnes) Analysis and Forecast by Region, 2022 to 2032

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. East Asia

        8.3.5. South Asia

        8.3.6. Oceania

        8.3.7. Middle East and Africa (MEA)

    8.4. Market Attractiveness Analysis, by Region

9. North America Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis by Market Taxonomy, 2015 to 2021

    9.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast by Market Taxonomy, 2022 to 2032

        9.2.1. By Country

            9.2.1.1. United States of America

            9.2.1.2. Canada

        9.2.2. By Material

        9.2.3. By Coating Type

        9.2.4. By Applications

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Material

        9.3.3. By Coating Type

        9.3.4. By Applications

    9.4. Key Takeaways

10. Latin America Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis by Market Taxonomy, 2015 to 2021

    10.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast by Market Taxonomy, 2022 to 2032

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Argentina

            10.2.1.4. Chile

            10.2.1.5. Peru

            10.2.1.6. Rest of Latin America

        10.2.2. By Material

        10.2.3. By Coating Type

        10.2.4. By Applications

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Material

        10.3.3. By Coating Type

        10.3.4. By Applications

    10.4. Key Takeaways

11. Europe Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis by Market Taxonomy, 2015 to 2021

    11.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast by Market Taxonomy, 2022 to 2032

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. Italy

            11.2.1.3. France

            11.2.1.4. United Kingdom

            11.2.1.5. Spain

            11.2.1.6. BENELUX

            11.2.1.7. Nordic

            11.2.1.8. Russia

            11.2.1.9. Poland

            11.2.1.10. Rest of Europe

        11.2.2. By Material

        11.2.3. By Coating Type

        11.2.4. By Applications

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Material

        11.3.3. By Coating Type

        11.3.4. By Applications

    11.4. Key Takeaways

12. East Asia Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis by Market Taxonomy, 2015 to 2021

    12.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast by Market Taxonomy, 2022 to 2032

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By Material

        12.2.3. By Coating Type

        12.2.4. By Applications

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Material

        12.3.3. By Coating Type

        12.3.4. By Applications

    12.4. Key Takeaways

13. South Asia Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis by Market Taxonomy, 2015 to 2021

    13.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast by Market Taxonomy, 2022 to 2032

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Thailand

            13.2.1.3. Malaysia

            13.2.1.4. Indonesia

            13.2.1.5. Rest of South Asia

        13.2.2. By Material

        13.2.3. By Coating Type

        13.2.4. By Applications

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Material

        13.3.3. By Coating Type

        13.3.4. By Applications

    13.4. Key Takeaways

14. Oceania Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis by Market Taxonomy, 2015 to 2021

    14.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast by Market Taxonomy, 2022 to 2032

        14.2.1. By Country

            14.2.1.1. Australia

            14.2.1.2. New Zealand

        14.2.2. By Material

        14.2.3. By Coating Type

        14.2.4. By Applications

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Material

        14.3.3. By Coating Type

        14.3.4. By Applications

    14.4. Key Takeaways

15. Middle East & Africa Market Analysis 2015 to 2021 and Forecast 2022 to 2032, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Tonnes) Trend Analysis by Market Taxonomy, 2015 to 2021

    15.2. Market Size Value (US$ Million) & Volume (Tonnes) Forecast by Market Taxonomy, 2022 to 2032

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. Turkey

            15.2.1.3. Northern Africa

            15.2.1.4. South Africa

            15.2.1.5. Rest of Middle East and Africa

        15.2.2. By Material

        15.2.3. By Coating Type

        15.2.4. By Applications

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Material

        15.3.3. By Coating Type

        15.3.4. By Applications

    15.4. Key Takeaways

16. Country-wise Market Analysis

    16.1. United States of America

        16.1.1. Market Share Analysis, 2022

        16.1.2. By Material

        16.1.3. By Coating Type

        16.1.4. By Applications

    16.2. Canada

        16.2.1. Market Share Analysis, 2022

        16.2.2. By Material

        16.2.3. By Coating Type

        16.2.4. By Applications

    16.3. Brazil

        16.3.1. Market Share Analysis, 2022

        16.3.2. By Material

        16.3.3. By Coating Type

        16.3.4. By Applications

    16.4. Mexico

        16.4.1. Market Share Analysis, 2022

        16.4.2. By Material

        16.4.3. By Coating Type

        16.4.4. By Applications

    16.5. Germany

        16.5.1. Market Share Analysis, 2022

        16.5.2. By Material

        16.5.3. By Coating Type

        16.5.4. By Applications

    16.6. Italy

        16.6.1. Market Share Analysis, 2022

        16.6.2. By Material

        16.6.3. By Coating Type

        16.6.4. By Applications

    16.7. France

        16.7.1. Market Share Analysis, 2022

        16.7.2. By Material

        16.7.3. By Coating Type

        16.7.4. By Applications

    16.8. Spain

        16.8.1. Market Share Analysis, 2022

        16.8.2. By Material

        16.8.3. By Coating Type

        16.8.4. By Applications

    16.9. United Kingdom

        16.9.1. Market Share Analysis, 2022

        16.9.2. By Material

        16.9.3. By Coating Type

        16.9.4. By Applications

    16.10. Russia

        16.10.1. Market Share Analysis, 2022

        16.10.2. By Material

        16.10.3. By Coating Type

        16.10.4. By Applications

    16.11. China

        16.11.1. Market Share Analysis, 2022

        16.11.2. By Material

        16.11.3. By Coating Type

        16.11.4. By Applications

    16.12. Japan

        16.12.1. Market Share Analysis, 2022

        16.12.2. By Material

        16.12.3. By Coating Type

        16.12.4. By Applications

    16.13. India

        16.13.1. Market Share Analysis, 2022

        16.13.2. By Material

        16.13.3. By Coating Type

        16.13.4. By Applications

    16.14. GCC Countries

        16.14.1. Market Share Analysis, 2022

        16.14.2. By Material

        16.14.3. By Coating Type

        16.14.4. By Applications

    16.15. Australia

        16.15.1. Market Share Analysis, 2022

        16.15.2. By Material

        16.15.3. By Coating Type

        16.15.4. By Applications

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Region

        17.3.2. By Product Portfolio

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Avery Dennison Corporation

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. DUNMORE Corporation

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Ampacet Corporation

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Jet Technologies

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Taghleef Industries SLU

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Flexfilm Limited

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Cosmo Films, Ltd.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Lamination System

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Presco

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Remington Laminations

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

        18.1.11. Nobelus

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

                18.1.11.5.3. Channel Strategy

        18.1.12. AEC GROUP

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments (Product/Channel/Region)

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

                18.1.12.5.3. Channel Strategy

19. Assumptions and Acronyms Used

20. Research Methodology

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