Global spirulina powder sales reached USD 461.0 million in 2024. Spirulina powder sales are expected to rise year-over-year in 2025, with the market reaching a value of USD 485.9 million by that year. World sales would experience a 5.9% CAGR from 2025 to 2035, and sales value would be USD 861.1 million in 2035.
Spirulina powder is the most sought-after because of its high protein, essential amino acid, vitamins and antioxidant content. Globally, greenery and plant-based products, as well as vegans, vegetarians, wellness, and health-and-fitness customers, are the major consumers. As a rich source of protein, these lifestyle segment customers prefer to include spirulina powder in their diets.
Among the strongest growth drivers are uses in food additives, beverages, functional foods, and cosmetics. Spirulina is one such example. Spirulina may be marketed as a supplement and sold in protein drinks, energy bars, and protein shakes. Nutrex Hawaii and Earthrise are expanding their product lines to address the needs by producing certified organic and non-GMO spirulina powders.
This contributes to more sustainable pressure on the world and on food to turn to spirulina as a low-footprint, high-quality option. The nutritional value of algae is optimal for motivating the shift toward sustainability, and this is already being pursued through investments in technology for culturing and processing spirulina. Organic and clean-label products are also being heavily driven by escalating consumer demand for superfood powders, natural, and minimally processed options.
Specialty food retailers and the web have even given rise to product markets in which the producers can tap emerging Asian Pacific, Latin American, and Middle Eastern consumer markets with better spirulina specifications.
| Attributes | Description |
|---|---|
| Estimated Global Spirulina Powder Market Size (2025E) | USD 485.9 million |
| Projected Global Spirulina Powder Market Value (2035F) | USD 861.1 million |
| Value-based CAGR (2025 to 2035) | 5.9% |
With increasing awareness of the health benefits of spirulina, coupled with the clean eating and sustainability movements, the spirulina powder market is expected to experience significant growth over the next decade. Brands that prioritize innovation, certifications (such as organic or vegan), and sustainable sourcing can gain a competitive advantage.
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Market Size & Forecast: The comparative analysis of the CAGR variation in y-o-y for the base year (2024) and current year (2025) for spirulina powder market for the globe has been covered in the below table. This assessment indicates performance shifts over the past months, showing when revenue is realized, and allowing stakeholders to draw conclusions about the development during the year so far.
| Particular | Value CAGR |
|---|---|
| H1 (2024 to 2034) | 5.4% |
| H2 (2024 to 2034) | 5.7% |
| H1 (2025 to 2035) | 5.8% |
| H2 (2025 to 2035) | 5.9% |
The company is anticipated to grow at a 5.8% compound annual growth rate (CAGR) over the decade (2025-2035) and at a slightly higher rate of 5.9% over the same period. The 40 BPS and 20 BPS increases in H1 and H2, respectively, over the prior year, reflect the increasing desirability of spirulina as a functional, sustainable, and nutrient-dense ingredient.
For example, Tier 1 of the spirulina powder market is dominated by mature nutraceutical and superfood enterprises with extensive global revenues, a diverse range of products, and significant industry connections. Strong brand equity - around sustainable sourcing, certified organic production, with substantial investments in product development into the health & wellness tier.
DIC Corporation (pursuant to its brand Earthrise Nutritionals), at the Tier 1 level, is a vertically integrated spirulina supplier with high-purity FDA-approved spirulina powders for food, beverage and dietary supplements solutions across the globe.
Cyanotech Corporation is also a key player, with its Hawaiian Spirulina currently marketed worldwide based on its high quality, traceability, and the clinical studies it has conducted that support its health benefits. They gain dominance via strategic alliances, bulk supply contracts, and science-based branding.
Tier 2 comprises medium-scale producers to superfood brands with regional presence, strong B2B or D2C channels. Now Foods, for value-oriented spirulina powders and tablets, is an example in the North American market. In addition to nutrition powders, Sensient Technologies specializes in the supply of spirulina-based natural food colorants. These firms compete on the basis of low production costs, innovative applications (such as smoothies, energy bars, and pet supplements), and the expansion of retail distribution through health food chains and online marketplaces.
Tier 3 comprises small-scale producers, local organic brands, and newer players offering niche, sustainably produced spirulina powders in retail channels such as online and health food stores. Some of them are Nutrex Hawaii, Organic Burst and Sunlit Best Green Organics.
These companies often stress farm-to-shelf traceability, clean-label positioning, and innovative blends with chlorella, moringa, or protein powders. Although contained, Tier 3 actors can experience explosive growth through social media marketing, influencer engagements, or direct targeting of consumers where healthy nutrition and detoxification trends are prevalent.
Boom in Functional Beverages with Immune-Boosting Superfoods
Shift: Increased health awareness post-pandemic has led to a global market interested in boosting immunity with superfoods. Spirulina powder is added to juices, smoothies and health shots by functional beverage manufacturers in North America and Europe. Consumers want natural, plant-based ingredients that provide antioxidant and anti-inflammatory properties.
Strategic Response: Nutrex Hawaii (USA): As a leading supplier of spirulina ingredient, Nutrex Hawaii extended its BioAstin® Spirulina Powder range with a targeted offering for producers of functional beverages. These included launching water-soluble spirulina variants with enhanced bioavailability, which are ideal for cold-pressed juices and sports drinks.
Nutrex also collaborated with organic beverage startups in California and the UK to develop co-branded spirulina-infused wellness shots. These partnerships helped increase Nutrex’s B2B sales by 22% in 2024. It also invested in education marketing regarding spirulina’s immunity benefits, increasing its brand presence in the natural food and wellness spaces.
Increase in Vegan Sports Nutrition Fueling Demand for Plant-Derived Protein Ingredients
Shift: Because the vegan fitness community is sorely seeking plant-based protein for pre/post workout nutrition. Also, spirulina powder (a blue-green algae high in protein, iron, and B vitamins) can be found in many vegan protein blends, bars and meal replacements (in Germany, Australia and Canada in particular).
Strategic Response: Earthrise Nutritionals (USA): Specifically for sports nutrition brands, Earthrise Nutritionals introduced a Spirulina Protein Blend. The product itself is characterized by high digestibility, non-GMO sourcing and certified vegan status, in response to clean-label trends.
Earthrise also collaborated with Australian fitness influencers to showcase spirulina-based recovery drinks at local gyms, resulting in a 30% increase in online sales for 2024. Additionally, Earthrise expanded its footprint on e-commerce fitness channels, selling large packs of its spirulina powder to home nutrition enthusiasts. They have been useful in reaching new customer segments within the functional fitness and CrossFit communities.
Growing Use of Natural Food Coloring Surging Demand for Spirulina in Confectionery & Bakery
Shift: Due to health concerns and regulatory changes, food processors are moving away from artificial colors. The natural blue-green pigments (phycocyanin) of Spirulina are preferred as a natural food coloring for confectionery, ice cream, yogurts, and other baked goods, particularly in Europe and East Asia.
Strategic Developments: DIC Corporation (Japan) - Launched Linablue® Spirulina Extract. The company partnered with European bakery and dairy brands to create four shades of blue that are vibrant and stable using spray-dried spirulina powder.
Quick expansion will be facilitated as Dikeman will be provided with the necessary regulatory approvals in key markets, including the EU, South Korea, and India. DIC invested heavily in cutting-edge microencapsulation technology to enhance color stability in processes involving heat, making it possible to incorporate spirulina into baked goods. DIC achieved as much as 18% growth in market share in the natural colorant sector, particularly in the premium dessert segment, thanks to these innovations in 2024.
New Clean-Label Supplements and Nutraceuticals with Organic Spirulina
Shift: Health-focused customers are asking for organic, non-GMO spirulina powder in clean-label supplements. Demand is growing for traceable, sustainable sourcing and minimal processing, especially in North America, Japan, and Scandinavia. Spirulina capsules, tablets, and powders are commonly found in various immune health and detoxification supplement sectors.
Strategic Response: Cyanotech Corporation (USA) - Cyanotech emphasized sustainable farming practices and third-party quality testing while scaling up production of its Certified Organic Spirulina Pacifica. It introduced single-ingredient spirulina supplements and white-label solutions through a partnership with eco-friendly wellness brands.
Serious shelf space at premium retailers in Scandinavia and Canada increased by 12% in 2024, thanks to Cyanotech's sustainability reporting and transparent supply chain audits. Cyanotech also launched a consumer education campaign highlighting the environmental benefits of spirulina farming, which helped to establish consumer trust and foster brand loyalty.
Adoption of Pet Nutrition Applications with Emphasis on Immune and Skin Health
Shift: The pet food category is incorporating spirulina powder into formulations that target immune support, skin health, and anti-inflammatory properties. This trend remains strong in North America and Western Europe, as pet owners seek superfood-infused pet diets.
Strategic Response: NOW Foods (USA): NOW Foods expanded its range of spirulina powder by entering the pet nutrition market with the launch of NOW Pets Superfood Blend, which features spirulina for dogs and cats.
Joint support, immune defense, and coat health are some of the features highlighted by the product. NOW Foods uses veterinary influencers and pet wellness blogs for awareness and a 12% growth in pet product sales in 2024.
The brand also expanded into specialty pet retailers, including pet specialty retail chains and online marketplaces that offer bulk spirulina powder for DIY dog treats. Such diversification enabled NOW Foods to tap into new market segments and strengthen its position in the holistic wellness market.
Rise in Demand for plant-based ingredients in foodservice and restaurants
Shift: The hospitality and foodservice industry is incorporating superfoods into menu innovations in smoothie bars, plant-based cafes, and quick-service restaurants (QSRs). Spirulina powder is gaining popularity as a natural nutritional boost in smoothie bowls, salad dressings, energy bites, and even vegan sauces. One effect of this trend is especially pronounced in urban hubs around the USA, Australia, and Europe, where eco-aware patrons consider sustainable, functional foods a major factor when eating out.
Strategic Response: Parry Nutraceuticals (India): In order to supply bulk spirulina aligned with global foodservice chains, Parry Nutraceuticals, part of the Murugappa Group, has expanded its supply chain for bulk spirulina. The brand launched foodservice-grade spirulina powder in custom pack sizes, geared toward restaurants and smoothie bars.
Parry struck distribution agreements with plant-based cafe chains in Germany and Australia that will account for 21% volume growth in the current year. The brand also leveraged its sustainable farming credentials with green-certified restaurant chains by promoting its closed-loop algae cultivation system and zero-waste production model. Parry also rolled out a chef-led recipe platform that explores the use of sustainably grown algae in high-end vegan dishes and raises awareness among culinary care providers.
The following table shows the estimated growth rates of the top five territories. These are set to exhibit high consumption through 2035.
| Countries | CAGR, 2025 to 2035 |
|---|---|
| USA | 4.6% |
| Germany | 4.9% |
| China | 6.2% |
| Japan | 5.4% |
| India | 6.8% |
Spirulina powder demand in the USA is expanding, as consumers are becoming more health-conscious about general wellness, immunity, and clean nutrition. In the plant-based market, spirulina earns superfood status due to its protein-rich, antioxidant profile, and detoxifying properties.
Consumers are incorporating spirulina into smoothies, supplements, protein bars, and functional beverages to support wellness goals. Especially with the focus on the Flexitarian diet and the veganism trend, it has become a more popular, nutrition-dense food alternative to animal foods that are less sustainable to produce, thus driving even greater popularity.
Several advances on Spirulina, such as the FDA GRAS approval for Spirulina in October 2023, have increasingly pushed Spirulina to a lot of attention, making way to the mainstream food and cosmetic. The growing environmental awareness of Spirulina has led to a low-carbon footprint and has become predominant in the food industry and the issues of sustainable food consumption.
Protective medicines and other healthy concepts such as sustainable metabolic angles have attracted attention, which brings good opportunities for the development of spirulina powder in China, so the market of spirulina powder in China is continually growing at a strong pace.
Due to its immune system strengthening, anti-inflammatory, and antioxidant properties, spirulina is widely used in functional foods, mass-market medicines, and food supplements. Urbanization and increased disposable incomes are driving consumers toward natural health products, while government-level subsidies for domestic spirulina farms strengthen supply chains.
Spirulina has also found extensive applications in animal feed and aquaculture farms for enhancing quality and yield. Spirulina in personal care and cosmetics has been growing rapidly, and China's national action plan on food safety assurance and ban on excessive use of antibiotics in animal rearing has also promoted the use of spirulina as a natural feed additive.
Japan's spirulina powder is experiencing steady growth, as the country's population continues to increase, requiring wellness and energy from nature-based functional foods. Spirulina has earned its reputation as a longevity-quenching superfood to be a valuable ingredient in health drinks, supplements, and cosmetics.
Japanese consumers are receptive to clean-label, low-processing, and plant-based products, and spirulina is no exception. The regulatory framework for food is relatively strict, and the focus on food safety has prompted innovation in the production and development of spirulina functional foods and nutraceuticals.
However, the beauty-from-within trend has also driven the adoption of the ingredient in anti-aging and skincare formulations. An increasing demand can also be seen among the sport nutritional segment with health-minded customers utilizing spirulina as a crucial ingredient of energy and protein supplements.
| Segment | Value Share (2025) |
|---|---|
| Organic (By Nature) | 38.6% |
Due to the increasing health consciousness of consumers, the rising trend of using clean-label and sustainably sourced superfoods on a global scale has increased the demand for organic spirulina powder in the food market.
The organic segment is particularly appealing to consumers seeking non-GMO, pesticide- and chemical-free, and nutrient-rich products in alignment with wellness and ethical consumption trends. Trailblazing brands are capitalizing on this trend by securing organic certifications and emphasizing transparency in their sourcing and production processes.
Also, the lower price of conventional spirulina supports the market. Still, organic spirulina tends to get an even higher price which benefits producers with a better margin, especially in the better developed parts of the world, namely in North America and Europe, where consumers are more willing to spend for better quality and sustainability.
Moreover, retailers and e-commerce platforms are heavily promoting the organic varieties, frequently marketing them alongside other health products, such as probiotics, protein powders, or multivitamins, to entice consumers. But at Asia Pacific, with growing trends around superfoods being driven by rising urbanization and a growing middle class, the organic trend is also underway.
The growth of this market is further assisted by the governments and regulatory bodies promoting organic farming. That being said, as a result of the increasing understanding on environmental sustainability along with natural nourishment being accepted worldwide, this segment would continue to grow at a healthy rate across developed as well as emerging markets. Brands taking on sustainability stories, eco-packaging, and transparency are going to get a serious foothold in this segment as we advance.
| Segment | Value Share (2025) |
|---|---|
| Online Retail (By Distribution Channel) | 29.8% |
And the way spirulina powder is distributed has changed dramatically, particularly in the millennial and health-conscious consumer segments, as ecommerce has grown rapidly. Online platforms offer greater convenience, a wider product range, and the ability to compare reviews and prices, making them a popular channel for both first-time customers and repeat purchases.
Core brands have worked to enhance their digital presence, refine their direct-to-consumer (DTC) models, and establish relationships with leading online marketplaces, including Amazon, iHerb, and Alibaba. These platforms enable manufacturers to access international markets with greater ease while reducing the overhead costs associated with physical retail.
Notably, international markets are capitalizing on e-commerce to facilitate cross-border sales, particularly in North America and East Asia, where awareness of superfoods is high, and consumers seek out global brands. Mobile commerce (m-commerce), digital payment solutions, and user-friendly apps are making the purchase journey even simpler for Spirulina consumers.
Influencer marketing and promotion through social media channels play a vital role in helping brands get discovered and engage online, making e-commerce a key driver of growth for the spirulina powder market.
Top Players of Spirulina Powder Market: DIC Corporation, Cyanotech Corporation, Earthrise Nutritionals, LLC, Prolgae, ALGALIFE, and others. The majority of established companies, such as DIC Corporation and Cyanotech Corporation, have a solid brand presence in the Spirulina Powder Market, which can help them gain the maximum share.
Additionally, consumer preference for spirulina is further reinforced by a range of high-quality, nutrient-dense powders that can serve various applications, including dietary supplements, functional foods, beverages, cosmetics, and animal feed, offered by several companies.
Because of this frame of reference, the products of such firms can appeal to a wider population, allowing them to compete with the competition of all other algae-based products. Various spirulina processing methods and product forms, such as flavored spirulina mixes, organic-certified powders, and water-dispersible forms, are constantly being developed, all of which contribute to usability and demand.
There is a great opportunity for the growth of the spirulina powder market due to the strategic partnerships and collaborations. This has allowed Spirulina producers to synergize with already established health food brands, sports supplements manufacturers, cosmetic producers, etc., with an established consumer trust and pre-existing global distribution channels.
For instance
The global industry is estimated at a value of USD 485.9 million in 2025.
Some of the leaders in this industry include Clos Sainte Aurore, Jiangshan Comp Spirulina Co. Ltd., Spirulina Viva, Far East Microalgae Industries Co., Ltd., SPIFORM, Spirulina La Capitelle, Fuqing King, Dnarmsa Spirulina Co. Ltd., DIC Corporation, Aurospirul and Others.
The Asia Pacific region is projected to hold a revenue share of 42.1% over the forecast period.
The industry is projected to grow at a forecast CAGR of 5.9% from 2025 to 2035.
By nature, the Spirulina Powder Market is segmented as Organic and Conventional.
By distribution channel, the Spirulina Powder Market is segmented as Direct Sales, Retail Sales, Modern Trade, Specialty Stores, Pharma & Drug Stores, Online Retail, and Other Retailing Formats.
By application, the Spirulina Powder Market is segmented as Food & Beverages, Dietary Supplements & Pharmaceuticals, Animal & Aquaculture Feed, Cosmetics & Personal Care, and Others.
Industry analysis has been carried out in key countries of North America, Latin America, Western Europe, Eastern Europe, Balkans & Baltic, Russia & Belarus, Central Asia, East Asia, South Asia & Pacific, and the Middle East & Africa.
Spirulina Powder Market
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