As per the latest report by FMI, the digital printed cartons market is likely to witness growth at a CAGR of 6.5%-7% annually over the upcoming decade. The sales of digital printed cartons are expected to reach millions of units, due to the rise in demand for packaged foods and beverages.
Digitally printed cartons are lightweight containers used for packaging food & beverages, electronics and various household, personal care & healthcare products. The cartons are made up of paperboard and for special applications thin layer of plastic is inserted for enhancing the strength of cartons, also in the liquid packaging cartons a thin layer of aluminum is inserted.
The majority of cartons are used for packaging eatable items such as spices, dairy products, soups, juices and many other liquid foods, also this makes food largest end user of digital printed cartons.
The digitally printed cartons are not only used as primary packaging but also as a secondary packaging solution for the cosmetics & personal care, healthcare and household industry to pack creams, moisturisers, detergents, tablets, pills and many other essential items which fuels demand for digital printed cartons and eventually results in overall market growth.
The value-added features offered by the digital printed cartons are they offer tangibility and rigidity which provides safe packaging solution and exponential rise of food & beverage industry drives demand for digital printed cartons up and that indicates the growth of overall digital printed cartons market.
The ease in serialization, offered by digital printed cartons which allow manufacturers & end-use industries to keep track of the products, makes them the first choice of modern-day organizations, and these attributes are anticipated to drive the market growth of digital printed cartons across the continents.
The manufacturers of products have come up with customized digital printed cartons for their products and offering, whether it is a small electronic device or a larger commodity, the consumers are demanding exact fit packaging solutions for their products to reach to their door-step safely.
These modern day trends of customized boxes and usage of eco-friendly materials which makes digital printed cartons a sustainable options are all key trends recognized by key players and are expected to contribute positively to growth of global digital printed cartons market.
The huge setup costs incurred in setting up digital printing equipment for printing on the cartons are likely to limit the potential growth of digital printed cartons market. Government & regulatory authorities banning and taxing the usage of pollutant materials such as plastics in the making of packaging solutions is likely to hamper the expected market growth in the developed markets such as North America & Europe.
Overall, despite few drawbacks, the digital printed cartons market is expected to register healthy growth over the forecasted period.
Continuously rising demand of digital printed cartons by the end-use industries other than food & beverages, such as household, electronics and healthcare industry are offering immense growth opportunities to digital printed cartons manufacturers.
The digital printed cartons are available in all sizes and varieties, this makes them suitable as a packaging solution for untapped markets and newer end-use industries.
In recent years the high consumption rate of luxury products and digital printed cartons offering advertising space to marketers, most popular brands using these cartons as the most preferred packaging solutions for luxury products, as it provides a premium look and feels to the product and drives demand for digital printed cartons in packaging high end products.
All these factors are offering giant lucrative growth opportunities for the of digital printed cartons manufacturers over the upcoming decade.
The major market players are continuously developing their products and practices to differentiate themselves from their competitors in the market, also they use strategic expansion to establish themselves in larger untapped market. Some key developments by Prominent players are:-
The fast-paced growth of the food & beverage sector has resulted in a significant rise in consumption as well as production of digital printed cartons in India and China. Also, the cost benefits offered by digital printed cartons attract more end-user industries in the fastest developing economies like India and China to use digital printed cartons as a packaging solution for their products.
The rising environmental awareness among the consumer bases in the U.S., along with the ever-increasing electronics and hardware industry in the country choosing digital printed cartons as a part of their sustainable practices not only in production but also in the packaging solutions. This makes the U.S. witness a healthy growth rate for digital printed cartons over the upcoming decade.
Due to the covid-19 outbreak, all the countries forced to lockdown, which resulted in the discontinuation of many supply chains. But the essential services were allowed to function, as digital printed cartons are widely used by the food & beverage industry the production & consumption of digital printed cartons was functioning smoothly without any discrepancies.
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Digital Printed Cartons Market
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