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Shrink Sleeve Labels Market Outlook (2022-2032)

The shrink sleeve labels market is likely to record a CAGR of 6% through 2032. The shrink sleeve labels market is likely to be valued at US$ 28.47 Billion by 2032, up from US$ 15.90 Billion in 2022.

Attributes Details
Shrink Sleeve Labels Market (CAGR) 6%
Shrink Sleeve Labels Market (2022) US$ 15.90 Billion
Shrink Sleeve Labels Market (2032) US$ 28.47 Billion

Polymer films and anti-countering features are rising in demand, which is fulfilled by the adoption of shrink sleeve labels. Manufacturers are using new dual-chambered shrink sleeves with two compartments to produce a neater package for buy-one-get-one-free programs instead of the traditional large shrink sleeve to shrink two containers together.

Furthermore, dual-chambered shrink sleeves can be printed in as many as eight colors with all the same effects and on all the same substrates as traditional sleeves. Manufacturers are further expanding the amount of space available by providing a 360-degree messaging platform. In addition, key providers are deploying advanced technology, such as image printing, allowing for three designs per reel.

Key market players also may use various bright, kid-friendly graphics to make the bottles stand out and easy to spot on shelves. Recently, shrink sleeve labels are aiding in boosting the sales of new product launches. For instance, the PET patent-protected rocket-shaped bottles manufactured for the new energy drink Z?n by The Fuzzee Bee Beverage Co. which was decorated with a Pure Affinia PETG shrink sleeve label, printed by Printpack.

Most end users are looking for premium, top-quality shrink sleeve labels that are also reliable and have a fast turnaround time. Manufacturers work closely with the end users to deliver true innovation and ground-breaking solutions for the optional packaging of their products. In the U.S., multiple global trademarks, patents, and copyrights are issued to protect packages.

Several manufacturers have been deploying rotogravure printed shrink sleeve labeling, which improves the cost, speed, and appearance of packaged products. The increasing adoption of shrink sleeve labels is attributed to growing at the expense of pressure-sensitive labels, along with other label types. They are further used to promote new product innovations.

Key players are manufacturing high-shrink film designed for use in Roll-fed sleeves (RFS) labeling machines. Additionally, polyolefin-based Polyphane Fit, which was designed by Polysack Ltd., has been proven to be more sustainable since it has a low density which means it can float in water, compared to PET flakes which sink in water.

During the washing of recycled bottle flakes and contamination-free recycling of both bottle and sleeve materials, Polyphane will aid in the easy separation between these two materials.

Moreover, when polyolefin-based Polyphane Fit is applied on HDPE beverage containers, it can be recycled along with the bottle. Hence, shrink sleeve labels are becoming increasingly essential as it helps products stand out and increases shelf impact and consumer awareness.

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Shrink Sleeve Labels Market Overview

Shrink sleeves labels are one of the most durable and ideal labels for products that are exposed to severe moisture and friction. The major benefits in favor of shrink sleeve labels are 360 degree design coverage, full color, abrasion and moisture resistance, and wide compatibility.

As no adhesives are used in the shrink sleeve labels, this property of shrink sleeve labels makes the containers reusable. Shrink sleeve labels are extensively used in food and beverages, pharmaceuticals and personal care packaging industries. An exclusive label can efficiently attract the attention of consumers. Labelling can have a strong impact on the buying decisions of customers.

A brilliantly designed cover and quality labelling can appeal to customers and creates a good impression on them, shrink sleeve labels is anticipated to serve the above mentioned purpose, which in turn is expected bolster the growth of global shrink sleeve labels market

Full body shrink sleeve labels cover and fit the entire surface of the container, they adhere tightly to its contour and allows its whole surface to be covered as well as decorated from top to bottom. In order to offer an opportunity to re-brand the product, full body printed shrink sleeve labels can easily give an old product an updated appearance.

Compared to smaller shrink sleeve labels, full body shrink sleeve labels ensure protection from UV radiation, and hence the full body shrink sleeve labels I anticipated to drive the global shrink sleeve labels market.

To pack two containers together, combo pack shrink sleeve labels can be used, these kind of shrink sleeve labels are used for promotional products and to package multiple containers together with the aim of offering it as a single product.

Tamper evident shrink sleeve labels are generally printed with safety-seal text or warning messages. Overall, use of tamper-evident bands advertises the impression of security, that the product has been maintained throughout the distribution process.

Custom printed tamper-evident shrink sleeve labels are commonly used in the food and pharmaceutical industries and are anticipated to boost the global shrink sleeve labels market growth. Shrink sleeve can labels are used with special paints to hide the graphics of already printed cans.

Based on geography, the global shrink sleeve labels market can be segmented into five major regions: North America, Europe, Asia Pacific, Latin America and Middle East & Africa (MEA). Of these, Asia Pacific is expected to overshadow the shrink sleeve labels market in the upcoming years.

Furthermore, Western Europe and North America are anticipated to boost the market growth over the upcoming years with regards to the rising demand for personal care, consumer products and food and beverages industries.

Moreover, in the upcoming years, Latin America and MEA markets are also anticipated to be major the players in the overall growth of shrink sleeve labels market due to rising health issues which are expected to contribute towards the rising demand for shrink sleeve labels market in the healthcare sector.

Whereas, increase in use of cosmetic products in the MEA market will in future urge the growth of the shrink sleeve labels market. Increase in number of diseases in Latin America and MEA are also expected to trigger the pharmaceutical industry, hence propelling the demand for shrink sleeve labels in the region.

Due to the presence of a large number of big and small firms, the global shrink sleeve labels market is marked with powerful competition. New product launches or rebranding and innovation are the key strategies followed by market players to ensure their stability as well as growth in the market.

Some of the top players operating in the shrink sleeve labels market are CCL Industries Inc., Berry Plastics Corporation, PMMI Media Group, Polysack Ltd, Klockner Pentaplast, Bonset America Corporation, Fuji Seal International, Inc., Hammer Packaging, Corp., MacFarlane Group UK Ltd, Paris Art Label Company Inc. and others.

The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geography, technology and applications.

The report covers exhaustive analysis on

  • Market Segments
  • Market Dynamics
  • Market Size
  • Supply & Demand
  • Current Trends/Issues/Challenges
  • Competition & Companies involved
  • Technology
  • Value Chain
Ismail Sutaria
Ismail Sutaria

Principal Consultant

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Find your sweet spots for generating winning opportunities in this market.

Regional analysis includes

  • North America (USA, Canada)
  • Latin America (Mexico, Brazil, Rest of Latin America)
  • Europe (EU5 Countries, Nordic countries, BENELUX, Poland, Russia, Rest of Europe)
  • APAC (China, India, ASEAN, Australia & New Zealand, Japan)
  • MEA (GCC Countries, S. Africa, N. Africa)

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Shrink Sleeve Labels Market

Based on the type of appearance, the global shrink sleeve labels market can segmented as follows

  • Full Body Shrink Sleeve Labels
  • Combo Pack Shrink Sleeve Labels
  • Tamper Evident Shrink Sleeve Labels
  • Shrink Sleeve Can Labels

Based on the type of polymer film, the global shrink sleeve labels market can segmented as follows:

  • Polyvinyl Chloride Films
  • Polypropylene Terephthalate Glycol Films
  • Polyethylene Films
  • Expanded Polystyrene Films
  • Polylactic Acid Films

Based on application, the global shrink sleeve labels market can segmented as follows:

  • Personal Care
  • Food and Beverages
  • Pharmaceuticals
  • Others

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