The global vertical immersion pumps market is projected to expand, with a Y-o-Y growth of 3.7% in 2022. The market is likely to reach US$ 3,786.2 million in 2023. Growth is primarily attributed to the advent of automation industry-wide and the adoption of IoT devices.
Overall sales in the market are anticipated to increase at a CAGR of 4.8% between 2023 and 2033. Key trends leading the path of the vertical immersion pumps industry include:
Manufacturers are progressively implementing these technologies into their products. To increase the effectiveness and dependability of their pumps, decrease downtime, and improve overall operational performance.
The growing emphasis on energy efficiency and sustainability is another trend that thrives the demand for vertical immersion pumps. Manufacturers are working to create pumps that use less energy, emit fewer greenhouse gasses, and last longer. To lessen the negative effects their products have on the environment, they are also using environmentally friendly materials and manufacturing techniques.
Attributes | Details |
---|---|
Vertical Immersion Pumps Market CAGR (2023 to 2033) | 4.8% |
Vertical Immersion Pumps Market Size (2023) | US$ 3,786.2 million |
Vertical Immersion Pumps Market Size (2033) | US$ 6,050.8 million |
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Key players in the market are adopting strategies such as acquisition and collaboration with local and regional players. With ongoing technological advancements by leading players, coupled with increased investment in intangible assets, the sales of vertical immersion pumps are anticipated to surge. Future Market Insights predicts the global vertical immersion pumps industry is likely to expand at 4.8% CAGR through 2033.
Market Size (2018) | US$ 3,466.74 million |
---|---|
Market Size (2022) | US$ 3,613.8 million |
Expected Market Size (2026) | US$ 4,358 million |
Consumer behavior and industry requirements evolve. Hence, the possibility of cross-contamination with metals (in plating applications) and polymers is eliminated. When pumps for high-purity applications are manufactured of a single material.
As vertical immersion pumps are easier to repair than submersible pumps, the demand for these pumps for dewatering and irrigation is increasing. As the entire assembly is submerged in the fluid, several industrial applications necessitate submersible pump maintenance in very tight, difficult-to-access places.
Submersible pumps are frequently used in duty/standby mode and constantly tested for signs of wear and tear in several applications. This is likely to result in widespread adoption.
For cavitation, vertical centrifugal immersion pumps are highly sought-after among end users. When transferring high-temperature liquids close to their boiling point, the available NPSH margin is extremely less.
As self-priming pumps lose efficiency over time in the application and run the risk of cavitation. Vertical immersion pumps are used in areas where they are more powerful than self-priming pumps. Due to a doubling of wear ring clearances, the NPSH required by a pump can increase by 50%.
In the market, vertical centrifugal pumps have more potential than submersible ones. Submersible pumps are typically not appropriate, because high-temperature fluids frequently destroy pump seals. On the other hand, vertical column pump seals are accessible as they are outside the fluid.
Immersion in the vertical plane pumps is appropriate for applications involving caustic fluids, solid particles, or fluids that must be pumped at high temperatures. This is due to the motor being placed outside of the fluid, leaving just the mechanical pieces to operate within it.
As a result, manufacturers are developing pumps with better operating performance to extend the lifetime of the equipment. They are also improving the maintenance compact design of the vertical immersion pumps. To ensure easy installation and maintenance-friendly operation.
Vertical Immersion Pumps Market:
Attributes | Vertical Immersion Pumps Market |
---|---|
CAGR (2023 to 2033) | 4.8% |
Market Value (2033) | US$ 6,050.8 million |
Growth Factor | Surging focus on sustainability |
Opportunity | Advantages of submersible pumps |
Key Trends | Emerging technologies like IoT and automation |
Vertical Turbine Pumps Market:
Attributes | Vertical Turbine Pumps Market |
---|---|
CAGR (2023 to 2033) | 5% |
Market Value (2033) | US$ 42.76 billion |
Growth Factor | Surging need for wastewater treatment |
Opportunity | Application in municipal and agriculture sector |
Key Trends | Rising investment in infrastructure development |
Vertical Mill Market:
Attributes | Vertical Mill Market |
---|---|
CAGR (2023 to 2033) | 5.3% |
Market Value (2033) | US$ 2,291.5 million |
Growth Factor | Surging focus on automation |
Opportunity | Growing penetration of online sales channels |
Key Trends | Improved efficiency in multiple industries |
In 2022, the United States vertical immersion pumps sector is expected to register 4.4% year-on-year growth, in terms of volume. The United States market is projected to witness steady growth on the back of the development of innovative products and new projects:
According to FMI, the United States market share is likely to be 13.9% in 2023. Sales are projected to surpass US$ 888.5 million by the end of 2032.
Japan Market Share (2022) | 5.6% |
---|---|
Japan Market Size (2033) | US$ 345.4 million |
Japan Market CAGR (2023 to 2033) | 5.8% |
Japan is expected to emerge as the leading market for vertical immersion pumps in East Asia by the end of 2033. Strong market players' presence and the effective solutions they offer are credited with this growth. Manufacturers' initiatives increase the region's revenue flow.
For instance:
From 2023 to 2033, India is estimated to expand at a CAGR of 4.2%. Demand for vertical immersion pumps is expected to be high due to the expansion of the irrigation sector. India is one of the leading countries with rapid urbanization. On account of this, India's vertical immersion pumps business is projected to reach around US$ 281.0 million by 2033.
By 2033, China is anticipated to expand at a notable CAGR of 3.8%. The construction of new infrastructure is a key factor influencing market expansion. The government in China is concentrating on enhancing the nation's infrastructure. This is to draw in foreign investment and manufacturing sectors, which is anticipated to increase the output of the country's manufacturing sector.
Rapid urbanization and industrialization trends have increased the demand for water and other related utilities. This has had an impact on the vertical immersion pumps business. Other factors include the growth of city infrastructure and the increased use of pumps in buildings.
Also, positive displacement pumps are becoming more widely used on a global scale. As a result of their expanding applications among end customers, including the water, oil, chemical, and food and beverage sectors.
Positive displacement pumps' versatility in performing well in a range of situations. Such as high viscosity, high pressure, and differential flow pressure operations, is largely to blame for this increase.
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According to FMI, the cantilever pumps (VS-5) product type is projected to create an absolute dollar opportunity of more than US$ 1,042.7 million between 2023 and 2033. This is attributed to several factors:
With the increasing population worldwide, the demand for irrigation products is surging. As per FMI, the irrigation segment is projected to create an absolute dollar opportunity of more than US$ 294 million between 2023 and 2033. With the expansion of the irrigation sector across the globe, the application of vertical immersion pumps is likely to burgeon. Moreover, the market is likely to have a share of 19.7% in 2023.
Based on capacity, the Up to 100m3/hr segment dominates the market, with an expected market share of 30.7% in 2023. Applications in numerous end-use sectors are responsible for this increase. The need for up to 100m3/h vertical immersion pumps is likely to reach new heights. As these pumps are used to handle and transport many forms of wastewater, including industrial and municipal wastewater.
The market is anticipated to expand in the upcoming years as a result of ongoing technological advancements, new launches, and rising public awareness. Leading manufacturers are concentrating on creating and innovating new technologies. Including performance improvement with effective efficiency and better discharge rate.
Recent Developments:
The sales of vertical immersion pumps are anticipated to be worth US$ 6,050.8 million by 2033.
The growth potential of the market is 4.8% through 2033.
Growing cognizance about the benefits of submersible pumps and increasing focus on sustainability.
Two types of vertical immersion pumps, including line shaft pump and cantilever pump, are available in the market.
Automation and IoT are changing the face of vertical immersion pumps market.
1. Executive Summary | Vertical Immersion Pumps Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033 5.3.1. Line Shaft Pump (VS-4) 5.3.2. Cantilever Pump (VS-5) 5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Capacity 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Capacity, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Capacity, 2023 to 2033 6.3.1. Up to 100m3/hr 6.3.2. 100 to 500m3/hr 6.3.3. 500 to 1000m3/hr 6.3.4. Above 1000m 3/hr 6.4. Y-o-Y Growth Trend Analysis By Capacity, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Capacity, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033 7.3.1. Irrigation 7.3.2. Potable Water Supply 7.3.3. Water Cooling 7.3.4. Dewatering 7.3.5. Geothermal Well 7.3.6. Other Applications 7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. Introduction 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 8.3.1. North America 8.3.2. Latin America 8.3.3. Europe 8.3.4. Asia Pacific 8.3.5. MEA 8.4. Market Attractiveness Analysis By Region 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. The USA 9.2.1.2. Canada 9.2.2. By Product Type 9.2.3. By Capacity 9.2.4. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Product Type 9.3.3. By Capacity 9.3.4. By Application 9.4. Key Takeaways 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Brazil 10.2.1.2. Mexico 10.2.1.3. Rest of Latin America 10.2.2. By Product Type 10.2.3. By Capacity 10.2.4. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Product Type 10.3.3. By Capacity 10.3.4. By Application 10.4. Key Takeaways 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Germany 11.2.1.2. United Kingdom 11.2.1.3. France 11.2.1.4. Spain 11.2.1.5. Italy 11.2.1.6. Rest of Europe 11.2.2. By Product Type 11.2.3. By Capacity 11.2.4. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Product Type 11.3.3. By Capacity 11.3.4. By Application 11.4. Key Takeaways 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. China 12.2.1.2. Japan 12.2.1.3. South Korea 12.2.1.4. Singapore 12.2.1.5. Thailand 12.2.1.6. Indonesia 12.2.1.7. Australia 12.2.1.8. New Zealand 12.2.1.9. Rest of Asia Pacific 12.2.2. By Product Type 12.2.3. By Capacity 12.2.4. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Product Type 12.3.3. By Capacity 12.3.4. By Application 12.4. Key Takeaways 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. GCC Countries 13.2.1.2. South Africa 13.2.1.3. Israel 13.2.1.4. Rest of MEA 13.2.2. By Product Type 13.2.3. By Capacity 13.2.4. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Product Type 13.3.3. By Capacity 13.3.4. By Application 13.4. Key Takeaways 14. Key Countries Market Analysis 14.1. USA 14.1.1. Pricing Analysis 14.1.2. Market Share Analysis, 2022 14.1.2.1. By Product Type 14.1.2.2. By Capacity 14.1.2.3. By Application 14.2. Canada 14.2.1. Pricing Analysis 14.2.2. Market Share Analysis, 2022 14.2.2.1. By Product Type 14.2.2.2. By Capacity 14.2.2.3. By Application 14.3. Brazil 14.3.1. Pricing Analysis 14.3.2. Market Share Analysis, 2022 14.3.2.1. By Product Type 14.3.2.2. By Capacity 14.3.2.3. By Application 14.4. Mexico 14.4.1. Pricing Analysis 14.4.2. Market Share Analysis, 2022 14.4.2.1. By Product Type 14.4.2.2. By Capacity 14.4.2.3. By Application 14.5. Germany 14.5.1. Pricing Analysis 14.5.2. Market Share Analysis, 2022 14.5.2.1. By Product Type 14.5.2.2. By Capacity 14.5.2.3. By Application 14.6. United Kingdom 14.6.1. Pricing Analysis 14.6.2. Market Share Analysis, 2022 14.6.2.1. By Product Type 14.6.2.2. By Capacity 14.6.2.3. By Application 14.7. France 14.7.1. Pricing Analysis 14.7.2. Market Share Analysis, 2022 14.7.2.1. By Product Type 14.7.2.2. By Capacity 14.7.2.3. By Application 14.8. Spain 14.8.1. Pricing Analysis 14.8.2. Market Share Analysis, 2022 14.8.2.1. By Product Type 14.8.2.2. By Capacity 14.8.2.3. By Application 14.9. Italy 14.9.1. Pricing Analysis 14.9.2. Market Share Analysis, 2022 14.9.2.1. By Product Type 14.9.2.2. By Capacity 14.9.2.3. By Application 14.10. China 14.10.1. Pricing Analysis 14.10.2. Market Share Analysis, 2022 14.10.2.1. By Product Type 14.10.2.2. By Capacity 14.10.2.3. By Application 14.11. Japan 14.11.1. Pricing Analysis 14.11.2. Market Share Analysis, 2022 14.11.2.1. By Product Type 14.11.2.2. By Capacity 14.11.2.3. By Application 14.12. South Korea 14.12.1. Pricing Analysis 14.12.2. Market Share Analysis, 2022 14.12.2.1. By Product Type 14.12.2.2. By Capacity 14.12.2.3. By Application 14.13. Singapore 14.13.1. Pricing Analysis 14.13.2. Market Share Analysis, 2022 14.13.2.1. By Product Type 14.13.2.2. By Capacity 14.13.2.3. By Application 14.14. Thailand 14.14.1. Pricing Analysis 14.14.2. Market Share Analysis, 2022 14.14.2.1. By Product Type 14.14.2.2. By Capacity 14.14.2.3. By Application 14.15. Indonesia 14.15.1. Pricing Analysis 14.15.2. Market Share Analysis, 2022 14.15.2.1. By Product Type 14.15.2.2. By Capacity 14.15.2.3. By Application 14.16. Australia 14.16.1. Pricing Analysis 14.16.2. Market Share Analysis, 2022 14.16.2.1. By Product Type 14.16.2.2. By Capacity 14.16.2.3. By Application 14.17. New Zealand 14.17.1. Pricing Analysis 14.17.2. Market Share Analysis, 2022 14.17.2.1. By Product Type 14.17.2.2. By Capacity 14.17.2.3. By Application 14.18. GCC Countries 14.18.1. Pricing Analysis 14.18.2. Market Share Analysis, 2022 14.18.2.1. By Product Type 14.18.2.2. By Capacity 14.18.2.3. By Application 14.19. South Africa 14.19.1. Pricing Analysis 14.19.2. Market Share Analysis, 2022 14.19.2.1. By Product Type 14.19.2.2. By Capacity 14.19.2.3. By Application 14.20. Israel 14.20.1. Pricing Analysis 14.20.2. Market Share Analysis, 2022 14.20.2.1. By Product Type 14.20.2.2. By Capacity 14.20.2.3. By Application 15. Market Structure Analysis 15.1. Competition Dashboard 15.2. Competition Benchmarking 15.3. Market Share Analysis of Top Players 15.3.1. By Regional 15.3.2. By Product Type 15.3.3. By Capacity 15.3.4. By Application 16. Competition Analysis 16.1. Competition Deep Dive 16.1.1. Ruhrpumpen Group 16.1.1.1. Overview 16.1.1.2. Product Portfolio 16.1.1.3. Profitability by Market Segments 16.1.1.4. Sales Footprint 16.1.1.5. Strategy Overview 16.1.1.5.1. Marketing Strategy 16.1.1.5.2. Product Strategy 16.1.1.5.3. Channel Strategy 16.1.2. Brinkamann Pumps 16.1.2.1. Overview 16.1.2.2. Product Portfolio 16.1.2.3. Profitability by Market Segments 16.1.2.4. Sales Footprint 16.1.2.5. Strategy Overview 16.1.2.5.1. Marketing Strategy 16.1.2.5.2. Product Strategy 16.1.2.5.3. Channel Strategy 16.1.3. KSB Pumps 16.1.3.1. Overview 16.1.3.2. Product Portfolio 16.1.3.3. Profitability by Market Segments 16.1.3.4. Sales Footprint 16.1.3.5. Strategy Overview 16.1.3.5.1. Marketing Strategy 16.1.3.5.2. Product Strategy 16.1.3.5.3. Channel Strategy 16.1.4. Gusher Pumps 16.1.4.1. Overview 16.1.4.2. Product Portfolio 16.1.4.3. Profitability by Market Segments 16.1.4.4. Sales Footprint 16.1.4.5. Strategy Overview 16.1.4.5.1. Marketing Strategy 16.1.4.5.2. Product Strategy 16.1.4.5.3. Channel Strategy 16.1.5. ITT Inc. 16.1.5.1. Overview 16.1.5.2. Product Portfolio 16.1.5.3. Profitability by Market Segments 16.1.5.4. Sales Footprint 16.1.5.5. Strategy Overview 16.1.5.5.1. Marketing Strategy 16.1.5.5.2. Product Strategy 16.1.5.5.3. Channel Strategy 16.1.6. AxFlow Holdings AB 16.1.6.1. Overview 16.1.6.2. Product Portfolio 16.1.6.3. Profitability by Market Segments 16.1.6.4. Sales Footprint 16.1.6.5. Strategy Overview 16.1.6.5.1. Marketing Strategy 16.1.6.5.2. Product Strategy 16.1.6.5.3. Channel Strategy 16.1.7. Lutz JESCO GmbH 16.1.7.1. Overview 16.1.7.2. Product Portfolio 16.1.7.3. Profitability by Market Segments 16.1.7.4. Sales Footprint 16.1.7.5. Strategy Overview 16.1.7.5.1. Marketing Strategy 16.1.7.5.2. Product Strategy 16.1.7.5.3. Channel Strategy 16.1.8. Castle Pumps 16.1.8.1. Overview 16.1.8.2. Product Portfolio 16.1.8.3. Profitability by Market Segments 16.1.8.4. Sales Footprint 16.1.8.5. Strategy Overview 16.1.8.5.1. Marketing Strategy 16.1.8.5.2. Product Strategy 16.1.8.5.3. Channel Strategy 16.1.9. North Ridge Pump 16.1.9.1. Overview 16.1.9.2. Product Portfolio 16.1.9.3. Profitability by Market Segments 16.1.9.4. Sales Footprint 16.1.9.5. Strategy Overview 16.1.9.5.1. Marketing Strategy 16.1.9.5.2. Product Strategy 16.1.9.5.3. Channel Strategy 16.1.10. CRI Pumps 16.1.10.1. Overview 16.1.10.2. Product Portfolio 16.1.10.3. Profitability by Market Segments 16.1.10.4. Sales Footprint 16.1.10.5. Strategy Overview 16.1.10.5.1. Marketing Strategy 16.1.10.5.2. Product Strategy 16.1.10.5.3. Channel Strategy 16.1.11. FLUX Pumps 16.1.11.1. Overview 16.1.11.2. Product Portfolio 16.1.11.3. Profitability by Market Segments 16.1.11.4. Sales Footprint 16.1.11.5. Strategy Overview 16.1.11.5.1. Marketing Strategy 16.1.11.5.2. Product Strategy 16.1.11.5.3. Channel Strategy 16.1.12. Flowserve Corporation 16.1.12.1. Overview 16.1.12.2. Product Portfolio 16.1.12.3. Profitability by Market Segments 16.1.12.4. Sales Footprint 16.1.12.5. Strategy Overview 16.1.12.5.1. Marketing Strategy 16.1.12.5.2. Product Strategy 16.1.12.5.3. Channel Strategy 16.1.13. Tapflo Pumps UK 16.1.13.1. Overview 16.1.13.2. Product Portfolio 16.1.13.3. Profitability by Market Segments 16.1.13.4. Sales Footprint 16.1.13.5. Strategy Overview 16.1.13.5.1. Marketing Strategy 16.1.13.5.2. Product Strategy 16.1.13.5.3. Channel Strategy 17. Assumptions & Acronyms Used 18. Research Methodology
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