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MEA Enterprise Software Market

Market Insights on MEA Enterprise Software covering sales outlook, demand forecast & up-to-date key trends

MEA Enterprise Software Market by Type, Organization Size, Industry & Region - Forecast 2022 – 2032

MEA Enterprise Software Market Overview

The MEA enterprise software market revenue totalled US$ 7,727.9 Mn in 2021. The EIA market is expected to reach US$ 13,791.4 Mn by 2032, growing at a CAGR of 5.5% for 2022-2032.

Estimated Year (2022) Market Value

US$ 8,091.1 Mn

Projected Year (2032) Market Value

US$ 13,791.4 Mn

CAGR% (2022-2032)

5.5%

Top 5 Vendor Market Share

Around 35%

Enterprise software is a broad term that refers to a variety of programs used by businesses, universities, institutions, government agencies, and other organizations to carry out various business operations, simplify tasks, and improve overall business efficiency.

The increase in digitization across various sectors globally and in MEA, as well as the benefits such as dealing with large amounts of data, accuracy, speed, resourcefulness, and simplification that it brings, is the primary driver for the enterprise software market. The MEA enterprise software market consisted 3.1% of the global enterprise software market in 2021.

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The 2017-2021 MEA Enterprise Software Market Demand in Comparison to the 2022-2032 Forecast

The MEA enterprise software is estimated to grow at a CAGR of 5.5% between 2022 and 2032, and the market grew by a CAGR of 3.1% between 2017 and 2021.

The reason for the estimated growth can be attributed to two solid factors: the growth in smart phone users in this region who are connected to the internet; the growth in the number of social media users in this region; and the growing adoption of cloud technologies.

Due to the growing number of smartphone and social media users, companies in this region have to implement methods to reach out to customers digitally and implement social-CRMs. The governments are also taking several initiatives with international companies to establish cloud centers and services in this region.

Growth in travel and tourism in this region is assisting the growth of enterprise software implementation in this region

The number of visitors to MEA has increased, particularly from neighboring countries. The Global Expo, which took place in Dubai, UAE between 2021 and 2022, and the Qatar FIFA World Cup, which is set to begin on November 20th, 2022, could be accounted for in tourism.

This increases the requirement for companies to implement online bookings, project management platforms, and various online marketing solutions to boost their business growth and fulfil large tasks and manage large projects.

Sudip Saha
Sudip Saha
Principal Consultant
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Country-level Analysis

The GCC had the largest market share of 43.4% for the MEA enterprise software market for the year 2021, while Turkey is estimated to be the fastest growing country in this region with a CAGR of 6.9%.

Implementation of cloud technologies, big data analytics, business analytics, and AI, ML, and IoT are technologies which are being used and implemented by enterprises in this region. Initiatives to establish smart cities in this region, such as the smart city Neom, which is under development in Saudi Arabia,

MEA has a variety of natural resources, which has resulted in the establishment of several international businesses for oil and energy, food products, minerals, and so on. To allow for the growth of these industries and overall business operations in this region, ERP software and supply chain management software can find scope to grow.

Trade, transport, travel, and tourism are major drivers for enterprise software growth in GCC countries

GCC countries were able to establish their initial wealth because of the oil reserves present in the Gulf region. But today, a large part of their wealth is also generated because of the trading and cargo services that they provide to several other countries and companies globally, as well as travel and tourism and construction.

These industries require online payment platforms, supply chain management software, booking software, and ERP software for this reason. GCC countries are some of the most developed countries in this region, with several IT and telecom companies operating their businesses in this region. For this reason, GCC countries had the highest market share of 43.4% in the year 2021.

Strong internet penetration in Turkey is a key driver for the enterprise software market

Internet and social media usage is increasing in Turkey. This is allowing the retail, media, and entertainment industries to grow in this country. For these reasons, Turkey could witness a growth in customer relationship management software and content management software.

Several software companies in this region are providing ERP software solutions as well and are implementing new technologies like cloud and IOT to improve their ERP offerings. For these reasons, Turkey is estimated to display a growth of 6.9%.

The presence of international companies in South Africa and various industries is a driver for enterprise software

As a result, this country has access to a variety of enterprise software. The companies which have huge market capital in this country belong to diverse industries.

South Africa is home to large industries like manufacturing, mining, and energy & utilities. This helps boost the growth of supply chain management software in this country, allowing South Africa to have a CAGR of 6.3%.

Category-wise Insights

How much demand is there for customer relationship management software in the Middle East and Africa?

The customer relationship management software segment is expected to dominate the MEA enterprise software market and will contribute the largest share in 2022, accounting for a share of around 28.0% in 2022. The segment is also expected to continue its dominance and grow at the highest CAGR over the forecast period.

The growing need for customer relationship management (CRM) software in the Middle East and Africa region is primarily being driven by the rise in automated customer engagement, expanded digital operations, and improved customer experience and services. Over the projection period, the market is expected to be driven by emerging technologies like cloud computing, artificial intelligence (AI), machine learning, and the availability of several service models like SaaS, Infrastructure as a Service (IaaS), and Platform as a Service (PaaS).

Why is Demand for Enterprise Software Solutions Rising in Large Enterprises?

The large enterprises segment is expected to dominate the Middle East & Africa’s enterprise software market and will contribute the largest share of 64.3% in 2022. The growing popularity of business intelligence software, content management software, customer relationship management software, ERP software, and supply chain management software across large enterprises is majorly driving the market growth in the Middle East & Africa region.

The growth of the large enterprise segment can be attributed to the increasing investments that large-scale IT enterprises are making in the development and centralization of IT infrastructure. However, the small and medium enterprises (SMEs) segment is anticipated to grow at the highest CAGR over the forecast period.

How is the Demand from the IT & Telecom Sector Shaping the Market's Growth?

On the basis of industry, the IT & telecom segment is expected to grow at the highest CAGR over the forecast period. Over the forecast period, the market for enterprise software in the IT & telecom segment is anticipated to be driven by a rising emphasis on digital marketing initiatives and personalised advanced IT solutions.

Online systems enable businesses to offer their clients effective customer-centric services, and hence the demand for advanced CRM software is being driven by the growing rivalry in the IT & telecom industry and is likely to grow at a substantial CAGR over the forecast period.

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Competitive Landscape

MEA enterprise software market consists of various different types of software and solutions which assist businesses carry out their functions. For this reason, enterprise software is developed by software companies, but depending upon the company and industry, the software can be developed by the company independently as well.

  • In October 2021, DP World launched CARGOES logistics which allow instant online cargo booking, tracking of the cargo and selecting the mode of transport. For the first phase, the booking of cargo will be allowed from UAE to India and from India to several other destinations.
  • In January 2021, PCMS, an established retail company extended a partnership with Redpanda software by adding sales and implementation to the already existing partnership between the two companies. Redpanda has worked on the software development of their product in the past and can redefine it for new and existing clients.

Scope of Report

Attribute

Details

Market value in 2021

US$ 7,727.9 Mn

Market CAGR 2022 to 2032

5.5%

Share of top 5 players

Around 35%

Forecast Period

2022-2032

Historical Data Available for

2017-2021

Market Analysis

USD Million for Value

Key Countries Covered

GCC Countries, Turkey, South Africa and rest of Middle East and Africa

Key Segments Covered

Type, Organization Size and Industry

Key Companies Profiled

Report Coverage

Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Customization & Pricing

Available upon Request

MEA Enterprise Software Market by Category

By Type:

  • Business Intelligence Software
  • Content Management Software
  • Customer Relationship Management Software
  • ERP Software
  • Supply Chain Management Software
  • Others

By Organization Size:

  • SMEs
  • Large Enterprises

By Industry:

  • BFSI
  • Retail
  • IT & Telecom
  • Healthcare
  • Media and Entertainment
  • Others

Frequently Asked Questions

South Africa is estimated to grow at a CAGR of 6.3% for the forecast period.

Growing smartphone and internet users, willingness to automate and digitize business processes.

BFSI sector had the largest market share in 2021 of 25.8%.

The CAGR for GCC countries is CAGR of 4.9%.

IT & Telecom industry with a CAGR of 7.7%.

The CAGR for the forecast period 2017-2021 for MEA enterprise software was 3.1%.

Enterprise archiving solutions, managed file transfers, identity management solutions, retail management solutions, HR software etc.

Rest of Middle East and Africa had a market share of 15.4% in 2021.

Certain MEA countries are yet to receive fast and widespread internet connection and smartphone penetration, enterprise software companies in these countries do not have the latest technologies to provide.

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Sudip Saha
Principal Consultant
LinkedIn
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MEA Enterprise Software Market